Amelia’s Magazine | Teenage Rebellion: The Role of Teenagers in the Fashion Industry

The teenage demographic of the world are normally considered as the rambunctious, cialis 40mg world-hating and mood-swinging apes of the twenty first century. With high school, cliques and stereotypes, it’s normally quite hard to see them as anything but. However, one industry – three billion pounds worth – regularly eyes up these emotional roller-coasters: the fashion industry. Since the turn of the century ten years ago, designers and editors alike are turning to the teenage demographic for the all too important opinion they need to hear.

Sceptics might say, “But why a teenager?” and the answer to that is simpler than the decision to wear a pair of shorts in 30 degree Celsius weather; television. From 90210 to Gossip Girl, from America’s Next Top Model to Project Runway, from The City to Running in Heels, teenagers are becoming more and more aware of the fashion industry than those actually working for design houses or magazines, all thanks to a hand full of actors and reality show contestants. Take the hit show Gossip Girl as an example; from the preppy Blair Waldorf to the laid back Serena van der Woodsen, teenage women know exactly how to dress the part due to the various different events the fictional characters go through – funerals, weddings, gala dinners, and even fashion shows.

Furthermore, it’s the likes of in-house designers hired by show producers to create the beautiful, one-of-a-kind designs worn, that create the real fashion revolutions. Slap a pencil skirt and a white ruffle blouse on Leighton Meester with a Gucci clutch and a pair of Manolo Blahniks and soon enough, every girl will be an Upper East Side princess. The sheer power that these television shows hold is often far greater than even the greatest fashion editors. With that in mind, the size of the teenage population of the Noughties and the newest reality television shows proves that greater occurrences happen in greater numbers. Without the arguably largest fashion related reality show, America’s Next Top Model, sparking an interest in modelling, the industry could easily have fallen into a model deficit.

So, if teenagers are gaining their power from the moving picture box in the corner, what does that mean for industry giants, such as design house Chanel, Elle Magazine or even Harrods? Well, let’s look at the design house spectrum. Because of the peaked interest in design itself, probably thanks toProject Runway, there are more creative minds in the world, the majority being teenagers. Though the idea of a house designer being under 18 might seem absurd, the ideas they have could bring a whole new world into the brand, along with a couple hundred thousand new customers. Regarding journalism and PR, without shows like Running in Heels, Stylista and, more recently, Kell on Earth, the desire to be as stylish and influential as the editor-in-chief would be non-existent. This is evident in movies too. Furthermore, though the journalism side may find itself with more experienced journalists to review collections, it is the power and opinion of new blood that keeps the industry moving like a well-oiled machine. And of course, let us not forget the buyers and merchandisers. Thanks to shows like The City, whose main cast member is friends with a buyer at Bergdorf Goodman, the teenage populace have access to more than just design and journalism, and can place the designer clothing on your back.

Admittedly, I am particularly biased towards my generation of people, because I am one of those teenagers I’ve been rattling on about throughout this entire article. However, this makes my views on this matter no less important to industry giants. With rising economic conditions, and the increase in fashion related media, teenagers are becoming more and more involved in the fashion industry. Not only that, the realm of fashion is slowly dripping into that of the pre-adolescent stage of life (I’m looking at you, Tavi). Fashion industrialists need to keep a close eye on their demographics. No longer is [insert powerhouse fashion magazine] only catering to 18 to 36 year olds. Further [insert powerhouse Designer] should focus even more-so on the younger generation, in order to boost sales and peak interest in the quality and beauty of the clothing. Because don’t forget, even they were teenagers once, and every teenager dreams. And who knows, maybe Plain Jane or Regular Ryan from down the street could be the next Coco Chanel or high profile fashion editor-in-chief. 

Photograph by Matt Bramford

Categories ,90210, ,America’s Next Top Model, ,chanel, ,fashion, ,Gossip Girl, ,Interns, ,Kell On Earth, ,Manolo Blahnik, ,Running In Heels, ,Stylista, ,Tavi, ,teenagers

Similar Posts:

Amelia’s Magazine | The Prince’s Drawing Clubs exhibition

princes drawing clubs portraits

Of all the art in Shoreditch, here’s some you should definitely see. It’s an exhibition of raw talent, and the work is done using the very basic method of drawing.

princes drawing clubs portrait

I say ‘raw talent’, but this exhibition shows what happens when talent is nurtured and directed. The four hundred drawings here were produced by children and teenagers in The Prince’s Drawing Clubs, a network of free after-school classes in London and Glasgow for 10-18 year olds who show a passion or aptitude for drawing. So this is the first work you’ll see by some of Britain’s best young artists.

Much of the work here is impressive full stop. You find yourself thinking “that’s really good”, rather than “that’s really good for an eleven year old”.

princes drawing clubs cat

I think the background to this cat may be a heavily-used litter tray. Genius.

The exhibition is in The Prince’s Drawing School, a four-storey Victorian warehouse near the upmarket intersection of Charlotte Road and Rivington Street. It’s all brick and cream walls, light and airy.

To maximise the hanging space on the ground floor, they’ve split things up with a maze of gallery walls. There’s lots to look at here, in any order you fancy.

princes drawing clubs show

princes drawing clubs show

princes drawing clubs show

You can tell some of the briefs that have been set. Self portraits (often cleverly framed in pairs by the curators). A horse. A meal. People dancing. Subjects as simple as drawing itself.

princes drawing clubs meal

Each piece is labelled with the artist’s name, age, and which drawing club they belong to.

There’s a long box of sketchbooks (sadly behind glass – I wanted to flick through).

princes drawing clubs sketchbooks

The drawing school is one of Prince Charles‘ not-for-profit organisations. He gets a lot of flack, but Prince Charles is doing something right here. My generation had Tony Hart as our drawing inspiration, and artistic ambition meant sending your best pics off to his Gallery in hope of TV fame. I’m not sure what the kids watch nowadays for art kicks (Art Attack with the ace Neil Buchanon ended in 2007), so it’s great that The Prince’s Drawing Club is continuing Tony Hart’s wholesome, studious approach to this art.

princes drawing clubs portraits

The exhibition makes you excited for the next generation. I particularly like the Drawing Club’s explanation that “drawing skills open doors to careers in the arts, design, architecture, and science”. Yes, science. Drawing makes you think about physics, biology, chemistry and maths, and can lead you down unexpected roads. All the drawings in this show are for sale, and the money goes directly to the artist, allowing these children and teenagers to see a real possibility of making a career from art.

princes drawing clubs dancers

The Drawing School also offers really affordable drawing classes for adults. Someone in my own class there mentioned how hard it is as an adult to draw freely, as children do. So if you’re inspired to take a class, or if you already draw, approach it with something of the free spirit you see here.

And if you know a child with passion and aptitude for drawing, get them involved.

The exhibition is free and runs until Wednesday 5th June 2013.
Find The Prince’s Drawing Clubs exhibition on Facebook.

Categories ,art, ,Art Attack, ,children, ,drawing, ,glasgow, ,london, ,Prince’s Drawing Clubs, ,Prince’s Drawing School, ,shoreditch, ,teenagers, ,Tony Hart

Similar Posts:

Amelia’s Magazine | Fountain of Youth: A profile on photographer Lucia Pang

Looking at the work of Lucia Pang will no doubt bring you to the conclusion that this photographer has an incredible eye and talent. When I tell you in earnest, this that she is a mere fifteen years old, you might spit up your tea upon the screen and sit with your mouth agape for five minutes or so. That’s what I did.

Trying to remember what I was doing at 15 didn’t produce much, so I can assume I was producing nothing of importance aside from a colourful disciplinary record at school on account of my aptitude for building bombs out of the Science cupboard supplies. Lucia Pang, however, who was born and lives in Australia is fast producing a portfolio of work that could rival her older and professional contemporaries. It’s pretty exciting to think what this girl is going to be doing in ten years time.

But perhaps what makes these photographs so remarkable is her youth. Girls floating in rivers, dancing in the sunlight and playing in the forest authentically captures the spirit of being a young teenager, enamoured with the simple pleasures of life. Which isn’t meant at all to be patronising, fashion photographers are constantly on a quest to capture the abundance of youth and failing for the inherent lack of authenticity in their work, whereas for Lucia Pang, none of her photographs appear to be contrived or pre-meditated. The scenes unfold organically. Technically, the work is flawless which is all down to a prodigal talent on behalf of the photographer.

“I grew in Australia in a beautiful environment and I was surrounded by inspiring scenery. Come to think of it, I’m quite lucky to have places that will satisfy my photographic thirst.” Lucia tells me by email. “I loved the idea of art when I was younger. I like the fact that you could express any emotion without the use of words and that interested me. I’ve had a camera around my neck for a while before I got into photography seriously.”

For someone who is already so proficient, what does Pang want to do next? “In the future, I want to inspire lots and lots of people to do what they love. I want them to hopefully turn to my photographs and think they can achieve their dreams too. I want to shoot for various labels and companies but I’m still young. I dream a lot. Right now, I’m just enjoying what I do.”

Lucia’s website can be found here

Categories ,australia, ,fashion, ,landscape, ,lucia pang, ,photography, ,teenagers, ,water

Similar Posts: