Paris Fashion Week – AmeliasMagazine

Amelia’s Magazine | Scandinavian womenswear designer Eyglo: New S/S 2012 Season Presentation Preview and Interview

Eyglo S/S 2012 by Aysim Genc.

  Eyglo Magret has been designing clothes since the age of 17. Graduating from the Iceland Academy of Arts in 2005 with a degree in Fashion Design, artistic Eyglo went on to intern with a number of highly respected fashion houses including Bernhard Willhelm, threeAsFOUR and Jeremy Scott – an impressive start, not to mention formidable resume for a first time graduate. 

I first met Eyglo during Paris Fashion Week and instantly decided that I liked both her and her small, but expertly designed collection. Following our conversation, I discovered the thinking and creative process behind her refreshingly original concepts: talk dinosaur themes and sea-green hair and you’ve got my attention.  

Eyglo by Aysim Genc
Eyglo S/S 2012 by Aysim Genc.

 Eyglo’s collections are often described as feminine and timeless with a signature nudge nudge, wink wink thrown in for added humour. I was drawn to the architectural simplicity of each piece for S/S 2012, particularly the sporty, easy to wear shapes found on funnel neck coats and wide fitting dresses; a big trend for next year if Paris’s spring/summer trade shows are anything to go by. Always one for working with natural fabrics, Eylgo is continuously reinventing her approach towards detail and pattern cutting, often giving a slight futuristic feel to her impishly charming creations that wouldn’t be out of place in a Tim Burton-esque fantasy.

Eyglo S/S 2012

Not only is 28-year-old Eylgo Magret a creative soul, but she also has one heck of a business orientated head on her shoulders. In 2010, she and nine other designers set up Icelandic-based boutique collective, Kiosk. The store pulls together a group of young designers under one roof offering something new and original to the fashion conscious youth of Reykjavik, Iceland. 

Parallel to that of the Icelandic fashion scene itself, Eyglo has slowly but surely been creeping into the world’s international fashion radar over the past few years. Following our brief chat in Paris, I couldn’t resist the opportunity to speak to the Scandinavian designer in more depth about the direction for S/S 2012 and what the future holds for Icelandic brainchild, Kiosk.

Eyglo S/S 2012

After graduating from the Iceland Academy of Arts you interned with Jeremy Scott. How was it working with him, and what did you take away from the experience? 
It was great! But the best part was probably the people that were there at the same time – Gerlan from Gerlan Jeans and Ingrid Gutto who is now the head designer for Alexander Wang Menswear. It was also amazing staying in the Hollywood hills with small deer, raccoons, skunks and other funny little animals running around outside the studio. I was mainly involved in pattern cutting and costume making, but I also got to design a dress for Madonna and Fischerspooner whilst I was there. I was also lucky enough to intern with ThreeASFOUR and Bernhard Willhelm. Each experience was completely different to the next. I’m really into experimental pattern making and I was lucky enough to be involved with different ways of acting out this process at three different companies. 

Eyglo by Katie Gill
Eyglo S/S 2012 by Katie Gill.

You designed a dress for Madonna! Did you get to meet the lady herself?
 No, I didn’t get to meet Madonna unfortunately; she had an assistant running around for her. I just got hold of the measurements and a reference picture and did my thing, but she did wear the dress in one of her music videos so I guess I fulfilled my duty!

Which other designers do you look to for direction?
It can vary from season to season, but usually Givenchy, Lanvin, Mary Karantzou and many more. It’s always nice to look to the graduation collections from Central Saint Martins as well.   

Eyglo S/S 2012 by Grace Duignan-Pearson.

What’s the inspiration behind your S/S 2012 collection?
It all stems from when my son came home from the library with a dinosaur book one day. That’s where I got the idea for the pattern and pleats, and I also scanned my own hair onto silk satin dresses. The collection has a bit of a sporty, animalistic vibe to it I guess.

You and nine other designers co-own the Icelandic boutique store, Kiosk. Where did the idea behind the venture come from?
I’d originally been selling in KronKron and Liborius here in Reykjavik for some time; they’re both really nice boutiques so I had nothing to complain about. The whole idea for Kiosk came from my friend and we grouped together. Now it’s possible for me to sell my products cheaper, and I get more in my pocket at the end of the day. The nicest thing is that you get to stay in much better contact with your customers, for special orders and so on. We work one day a week each, split the rent and have a lot of fun being a group. We’re taking in three new brands at the beginning of November, whilst two of the original owners take a break to work on other things. I’d recommend this way of doing business for all young designers, it takes up a lot of time but pays back in so many ways in the end.

Eyglo S/S 2012 by Katie Gill.

Iceland is becoming more and more known for its emerging talent. Recession aside, what do you think the future holds for the Icelandic fashion scene?
It’s slowly growing. I remember when I was a teenager there was only mall shops and one second hand store – that was it! I guess that was the reason why I went into fashion design. I couldn’t find any clothes that were interesting enough for me. I graduated in 2005, and that was only the second year of graduates studying fashion in Iceland. Just 10-20% of each year’s graduates go on to actually do their own thing. We’ve held Reykjavik Fashion Festival twice now and hopefully it will be held again early next year. The event managed to get a lot of press here last time and I wouldn’t hesitate in taking part again.

Eyglo S/S 2012

When did you first decide that you wanted to be a fashion designer?
I was 17 and studying at business school – ha! It almost happened over a night and I’ve never looked back since. Not once. There’s nothing else that I would like to do, this is it.

Eyglo S/S 2012 by Grace Duignan-Pearson.

How would you describe the typical Eyglo girl?
Clothing wise, I would say playful and classic but a total nerd! Though a happy and a confident nerd at that.

What’s next for Eyglo?
I’m currently working on my designs for A/W 2012. I’m looking into crop circles; clearly I’ve been watching too many ancient aliens programs. I wouldn’t be surprised if I started a cult before the collection is actually shown, ha!

Written by Sarah Deane on Tuesday November 8th, 2011 11:24 am

Categories ,Alexander Wang, ,AsFour, ,Aysim Genc, ,Bernhard Willhelm, ,Central Saint Martins, ,Eyglo, ,fischerspooner, ,Gerlan Jeans, ,Givenchy, ,Grace Duignan-Pearson, ,Hollywood, ,iceland, ,Iceland Academy of Arts, ,Jeremy Scott, ,Kate Rose Gill, ,Kiosk, ,KronKron, ,Lanvin, ,Liborius, ,Madonna, ,Mary Karantzou, ,Paris Fashion Week, ,Reykjavik, ,Reykjavik Fashion Festival, ,S/S 2012

Amelia’s Magazine | Mark Fast: London Fashion Week A/W 2012 Catwalk Review

Mark Fast A/W 2012 by Anna Higgie

Mark Fast A/W 2012 by Anna Higgie

As I squeezed myself onto the end of a bench, it was impossible to ignore that the hundreds of people inside the space were very, very excited. Besides the increasing numbers of editors, bloggers, and Mark Fast fans, a scrum of photographers were going a bit mad trying to get a picture of front-row attendees. Ten minutes later, after security forced them to disperse, it became clear what the fuss was all about. None other than Mr Kanye West was in the centre of the front row, engaged in conversation but stopping to pose for photographs like he was born doing it. As he is due to show his second collection at Paris Fashion Week on Tuesday the 6th of March, I couldn’t help but wonder if this was like revision for his big fashion exam.

Mark Fast A/W 2012 by Maria Papadimitriou

This collection was called Questions in a World of Blue, inspired by a scene from the David Lynch film, Fire Walk with Me, promising to deliver ‘a collection of sophisticated grunge’. I still had Mark Fast’s current S/S 2012 collection in my head; sexy, light and inspired by a sand storm. I loved this interpretation of Mark Fast’s signature feminine silhouettes, the review of which can be read here. Mark Fast doing modern-day grunge sounded interesting.

Mark Fast A/W 2012 by Claire Kearns

Mark Fast A/W 2012 by Claire Kearns

I think this theme turned out to be exactly where this brand needed to go next. Although beautiful, most of Mark Fast’s previous collections have been extremely body-con, and mostly consisting of dresses. This collection saw the knitwear designer take the casual, layered, easy-going elements of grunge and re-invent them as luxury pieces. Striped crop-tops, wool coats and long knitted skirts in a range of textures added accessible separates to the collection. Anyone would feel comfortable throwing on a luxurious but slouchy cardigan, and feel just as at ease in the more dramatic full-length gowns.

Mark Fast A/W 2012 by Maria Papadimitriou

Mark Fast makes knitwear so exciting; all you’d want to wear with his pieces are a pair of heels. This designer is in the habit of using Christian Louboutin shoes for catwalk shows, making the ‘effortless and strong’ Mark Fast woman look complete. Hair was erratically plaited, mimicking the intertwined knitwear. Greys, deep blues, and pink-nudes set against black made up a simple colour palette that wouldn’t look out of place on any self-respecting grunger.

Mark Fast A/W 2012 by Gaarte

Mark Fast A/W 2012 by Gabriel Ayala

I really like what Mark Fast has come with for next season; but what I love even more is seeing him develop as a designer. He’s definitely gotten to a place where he doesn’t have to prove himself through show-stopping pieces that only work on the catwalk and celebrities. I found this collection his most complete in terms of a range of pieces, which no doubt will worn by many a lady come winter. Mark Fast only needs to change one thing for his next collection; get a bigger venue. He’s outgrowing the BFC Showspace.

Mark Fast A/W 2012 by Maria Papadimitriou

All photography by Maria Papadimitriou

Written by Alia Gargum on Friday March 2nd, 2012 10:00 am

Categories ,Alia Gargum, ,Anna Higgie, ,BFC Showspace, ,Christian Louboutin, ,Claire Kearns, ,David Lynch, ,Feminine, ,Fire Walk with Me, ,Gabriel Ayala, ,Grey, ,grunge, ,Kanye West, ,knitwear, ,Layered, ,London Fashion Week A/W 2012, ,Make-up, ,Maria Papadimitriou, ,Paris Fashion Week, ,plaits, ,Questions in a World of Blue

Amelia’s Magazine | Paris Fashion Week A/W 2010 Catwalk Round Up

What’s the concept behind Arae? The inspiration behind arae is hard to explain. For this exhibition it was the seventies, capsule Amira Fritz, the Australian label ‘Romance Was Born’. In general it was trying to create exhibitions based on working together as opposed to using money to show work.

How does this year’s Arae exhibition compare to last years? Last year was fashion only- it featured three of the same designers as this year and the wonderful Florencia Kozuch. It was very dark- we blocked out the windows and chose a dark space. Each time it’s meant to be quite sensory so there was an eerie soundtrack but this time there is no soundtrack.

How will you be transforming the exhibition space for Arae? We want to change the space from a bright clean room to something garish. We are trying to build a waterfall of acid coloured flowers. KengKeng Watt has been helping to build this. I want it to feel quite random.

What kind of work can we expect to see? There are photographs, illustrations and installations as well as a fashion piece. It’s pretty mixed and disjointed and deliberately so. I wanted it to be a strange selection somehow. We even have a short film from Katrina Choy.

How did you go about selecting the exhibiting artists? Some people through other projects like Sara Bro-Jergensen and Louise Larsen. Some are my friends and some I found through their websites like Tian Wang whose work I just really liked. Her prints really inspired me so I emailed her.

Aside from Arae, what other exhibitions have you curated and are there any more in the pipeline? Well Arae is my first foray into exhibitions. It’s a learning curve. I will do another one in September in a bigger space with an entirely new concept. Something totally different again. I really like combining live music with the artwork so I want to build on that. I would like to take it abroad eventually and tour.

For more infomation on the Arae exhibition, click here
What’s the concept behind Arae? The inspiration behind arae is hard to explain. For this exhibition it was the seventies, more about Amira Fritz, medicine the Australian label ‘Romance Was Born’. In general it was trying to create exhibitions based on working together as opposed to using money to show work.

For more infomation on the Arae exhibition, click here

After climbing what seemed like a trillion rickety flights of stairs at the grand, information pills historic, page Lycee Henri IV to reach the Manish Arora show, the dusty old library in which I found myself was at paradox with Manish’s glorious technicolour visual assault on the eyeballs.

After the entire room was collectively told to, “shut the hell up!” by the photographers pit (Parisian ones are infinitely more aggressive than London ones, with snappers thinking nothing of hollering obscenities at the expectant mob) we were treated to sequins, jewelled embellishment and beadwork all in eye-popping hues looked distinctly futuristic offset with acid coloured, angular cut bob wigs.

A bizarre finale featured what appeared to be headphones with rotating fibre-optic tendrils (which reminded me of those 80s Christmas trees) and I pitied the poor model whose were falling off as she tenuously struggled to hold them on.

The opening look of the Balmain show screamed one thing to me: Marc Bolan. The big shaggy purple coat, dandyish blouson and tight leather pants spoke pure 70s glam-rock and what followed read as something of an homage to the sleazy, louche and decadent era.

Balmain Illustration by Christopher Morris

Paisley brocade suiting, tight, tight leopard print, and oodles of gold lame and leather. The boulder shoulders that we know so well popped up a couple of times, but the silhouette that Decarnin is sticking to the most is his ultra-short, long-sleeved micro-dress. Nothing revolutionary here, except a well executed, inspired theme as per usual.

If show invites hint of things to come, then Bernhard Willhelm’s package of six neon, erotic postcards nailed the agenda for his installation-cum-presentation. One part art show, two parts fashion show, absolutely all freak show, the scene resembled something I can only describe as a cyber-Geisha gymnasium.

Models wore pick-up-stick mohicans, wielded baguette pugil-sticks, plantpot dumbells and trickled mutlicoloured gel from teapots over towers of champagne flutes. Sexual voyeurs (moi included) rubbernecked to get a glimpse of a duo rolling around, dry-humping and 69ing with wanton abandon (trashing the set in the process). Once the girl removed her head from the guys crotch I realised it was my friend Marie – gotta love her balls – or rather, the guys whom she had her face in.

The clothes were pretty secondary to the madness, but as usual, humour took a central role embodied by the repeated phallic motifs. Geisha themes and Japanese symbolism were prominent and I loved the stacked heel shoes in collaboration with Camper.

Viktor and Rolf created their very own Russian Dolls from Maggie Rizer and Kristen McMenamy for their performance art show. The design duo took to the catwalk themselves and curiously peeled away multiple clothing layers, proceeding to dress the models (each channelling a sniper vibe with leather baseball caps and round-framed sunglasses) before they took to the catwalk.

Viktor & Rolf Illustration by Christopher Morris

Beginning with an Eskimo-style coat large enough to smuggle a whole innuit tribe, this gradually revealed cartoonish, oversized proportions; giant capes, tweed – both actual and digitally printed, all in varying shades of black, charcoal, pewter and gun metal. I found the seemingly gratuitous abundance of fur quite sickening. The collection was entitled, Glamour Factory, though I did wonder whether it could be dubbed Animal Factory – or indeed, Slaughter House…

Since the elusive Martin Margiela made a sneaky exit from his eponymous label two seasons ago, his absence was palpable with collections that seemed little more than poor parody’s of a Greatest Hits Collection. This time round, even with no creative director at the helm of the label, Maison Martin Margiela presented a serious return-to-form avant-garde show.

Sheer, bilious trousers cascaded over his trademark sloppy bucket-esque boots, the most unique and prevailing silhouette was that of bizarre column skirts and trousers whose waistlines seemingly hovered around the body. Contrasting textures juxtaposed interestingly; rubber/PVC turtle necks with fine-knit cardi’s and velvet with leather. Giant cable knit jumpers appeared as if they’d been knitted with rope. The closing few looks made me splutter; had the models climbed inside a yeti hide?

Ellen Grace Jones is founder of The Real Runway.

Written by Ellen Grace Jones on Wednesday April 7th, 2010 10:15 am

Categories ,80s Christmas Trees, ,A/W 2010, ,Balmain, ,Bernard Willheim, ,Geisha, ,Innuit chic, ,Lycee Henri IV, ,Maison Martin Margiela, ,Marc Bolan, ,Martin Margiela, ,paris, ,Paris Fashion Week, ,Viktor & Rolf

Amelia’s Magazine | Hellen Van Rees: London Fashion Week A/W 2013 Catwalk Preview Interview

Hellen Van Rees
Helen Van Rees A/W 2013 by Claire Kearns

Up-and-coming Dutch fashion and textile designer Hellen van Rees is presenting her independent collection SQUARE3 ANGLE: THE TRANSFORMATION at London Fashion Week A/W 2013 this weekend. Hellen graduated from the MA in Fashion at Central Saint Martins’ back in February 2012 and then packed her suitcase and moved to the Netherlands to start her own fashion label. Her first collection at LFW was pegged as a ‘One to Watch’ by Fashion Scout and Lady Gaga has since been spotted donning her clobber. She’s known for her hand-made tweed fabrics which are created using factory remnants and recycled threads, and her work has 3-dimensional, sculpture-like elements, as well as a futuristic feel. Complete with a brand-spanking new video to promote her new Chanel-inspired collection, it’s likely that her pieces will receive a lot of interest in the coming weeks.

London Fashion Week
Helen Van Rees A/W 2013 by RoshniBA

Hellen Van Rees is still exploring the ideas from her graduate collection which she developed on in her last show Square2: Exploring Excitement. Although you might expect a sprinkling of déjà vu, this collection puts a tangy new twist on her hallmark tweeds. I spoke to Hellen about her shiny new collection and her plans for the future in advance of her (second) London Fashion Week show.

Video collaboration between Hellen van Rees and Evelien Gerrits of EveMedia

What can we expect from your upcoming collection at LFW A/W’13?
Lots of tweed and colours, contrasting black & white rubber and beautiful quality wool and silk; all arty but wearable.

You released a promo video for your show, how did this project come about?
I was trying to think of a way, other than a catwalk show, to present the new collection; to show the collection moving and in a nice atmosphere so the complete image comes across, as well as the details. This seemed like an exciting way to achieve that.

London Fashion Week

Hellen Van Rees

London Fashion Week

Photography by Kim Buckard

You started your own label in February 2012, what are your greatest achievements of the last year?
The fact that I was able to show my very first independent collection during London and Paris fashion week; and that I am able to do so again.

Do you have a favourite piece in this show?
I like the pieces with the new multi-coloured tweed a lot: the long dress with shiny black sleeves especially. It’s got strange contrasts but is also very elegant and wearable as well.

Do you wear your own pieces?
Not when I work (because it can get messy!) but for presentations, interviews and special occasions, yes.

Hellen Van Rees
Helen Van Rees A/W 2013 by Victoria Haynes

You’re also exhibiting at Paris Fashion Week; do you think the reactions to your show will differ between London and Paris?
I think it will because it attracts a different crowd. London has lots of bloggers and people who are generally interested in fashion that want to absorb new things, so it’s a very excitable crowd. Paris is more serious business, people there are generally looking for something more specific.

You studied the MA in Fashion at Central Saint Martins; did this prepare you for setting up your own label?
CSM was very good for me, to bring out my strong points and help me develop a clear direction within my designs. It doesn’t really prepare you for the whole business side of how it works, for example, how to sell your clothes, but I’m finding out along the way, which is fine.

Hellen Van Reees

London Fashion Week

Hellen Van Rees

Photography by Kim Buckard

You were chosen to be part of Ones to Watch as part of Vauxhall Fashion Scout’s prestigious platform for new design talent; do you think this has helped you?
Yes it has! It has made it possible for me to show my work in a professional way to large number of professionals and I’ve been supported with advice as well. They’ve done all this again for this season, which is great!

Hellen van Rees LFW
Helen Van Rees A/W 2013 by Maya Beus

You’re known for your use of tweed and sustainable materials: is this something you’ve always been interested in?
Sustainability is very important to me because I think it makes sense. I make high-end handmade garments; it makes sense that not only the outside is nice looking, but also that the story behind it is strong. The tweed and the weaving method is something I developed about a year and a half ago, but I keep getting new ideas for it so I’ll keep going with it for a while.

3D shapes are a big part of your work, where do you get your inspiration?
Contemporary art installations mostly, like the cube installations by Rachel Whiteread.

London Fashion Week
Helen Van Rees A/W 2013 by BlackEyed Jack

What is the process behind each of your collections?
I continue with the previous collection, reinterpret it, change colours, look at art and pictures, make fabrics and then make garments. I don’t really sketch; I just start making one thing and from it comes another new idea. Halfway through I do a fitting see what I have and what’s missing. I make more, and in the end there’s suddenly a collection

LFW aside, is there anything else in the year ahead that you’re really looking forward to?
Yes! I’m doing a TED talk in March at TEDx Zwolle.

London Fashion Week

Hellen Van Rees

Hellen Van Rees’ collection can be seen in the Fashion Scout London & Paris Showroom. London 15.02 -19.02 & Freemasons Hall, 60 Great Queen Street. Paris 28.02 – 05.03, 23 Rue du Roi de Sicile, Paris. You can buy her pieces at her store here

Written by Jessica Cook on Thursday February 14th, 2013 6:41 pm

Categories ,3D, ,A/W’13, ,BlackEyed Jack, ,Central Saint Martins, ,Claire Kearns, ,collection, ,CSM, ,designer, ,Eve Media, ,Futuristic, ,Hellen van Rees, ,interview, ,Jessica Cook, ,Kim Buckard, ,lfw, ,London Fashion Week, ,Maya Beus, ,Ones To Watch, ,OwlandAccordion, ,Paris Fashion Week, ,recycled, ,RoshniBA, ,sculpture, ,Square2: Exploring Excitement, ,SQUARE3 ANGLE: THE TRANSFORMATION, ,sustainable, ,TED, ,Tweed, ,University of Arts London, ,vauxhall, ,Victoria Haynes

Amelia’s Magazine | Éthologie by Jasper Garvida: London Fashion Week S/S 2015 Catwalk Review

Jasper Garvida by Simon McLaren.

Jasper Garvida is known for his glamorous tailoring, which was all present and correct for the second outing of his new Éthologie brand. The SS15 collection: Gradiva – She Who Advances, was shown on the catwalk in the basement of the ME London Hotel in conjunction with some top end sponsors, and featured a delightful selection of swing skirts with cinched waists, slouchy trousers and button up styling on crop jackets and shirt dresses. Muted desert colours and patchwork sandstone shades were juxtaposed with ombre denim hues or deepest indigo and glittering metallics. These were garments that could be dressed up or dressed down to fit any situation, with tousled hair and large jewels worn at throat and wrists giving a laid back bohemian vibe. Jasper Garvida closed the show by sauntering down to the edge of the photographer’s pit and jokily turning to take a selfie of himself on the catwalk, provoking a peal of delighted laughter from the audience.

Jasper Garvida SS 2015 photo by Amelia Gregory

All photography by Amelia Gregory.

Written by Amelia Gregory on Saturday October 11th, 2014 4:13 pm

Categories ,Ethologie, ,Felicities PR, ,Gradiva – She Who Advances, ,jasper garvida, ,London Fashion Week, ,Me Hotel, ,ME London Hotel, ,S/S 2015, ,Simon Mclaren, ,SS15

Amelia’s Magazine | An interview with fashion designer Masha Ma

Masha Ma, discount AW 2011, illustrated by Holly Exley

Womenswear label Masha Ma, described as “semi-couture”, features fabulously chic and powerful silhouettes with a contemporary yet elegant feel. The stunning structural tailoring is shown beautifully through dramatic styling and inspirational photography.

Masha completed her MA in Womenswear at Central Saint Martins in 2008, where her collection was selected to be shown at London Fashion Week and went on to be bought by B Store. She then went on to win the ‘Mouse Ji Best International Innovation’ Award at 2009′s China Contemporary Design Contest.

This year she will also be presenting her collection at the Palais du Louvre during Paris Fashion Week in October. And with publications such as Vogue, Elle, Pop, Harper’s Bazaar, AnOther Magazine, Cosmopolitan, L’Officiel and even French Playboy featuring the label it seems well on it’s way to global success.
I caught up with Masha during her busy schedule…

Images from Masha Ma AW 2010/11, Resort, courtesy of Masha Ma

I love your latest collection, there are some stunning silhouettes and the styling and photography is beautiful! What was your inspiration?
The collection was inspired by Nancy Sinatra’s song, Kiss Kiss Bang Bang. The garments had prints with bullets on them and safety pins as embellishments all in combination with soft feminine fabrics.

How would you describe your design principles to anyone who wasn’t familiar with your work?
Chic, modern arrogance, semi-couture with designs that are bold yet intricate and focus on the unraveling of the female form.

You must be excited for your London Fashion Week debut as well as your up coming collection presentation at the Louvre. How has the preparation been?
It is an incredibly exciting time now and even though it has been so busy, my team and myself are having a great time working towards it.

What shows are you looking forward to seeing at London Fashion Week?
We’re so busy with our own show, I don’t think I will have time to see any other shows.

Is music important in your studio? What’s been on the stereo recently?
Our studio has a very eclectic sound coming out of it; with so many different people working together we have all sorts of different music playing all the time. From Lady Gaga to Nouvelle Vague and Rachmaninov, we’ve got all areas covered.

Masha Ma, SS 2010, Illustrated by Aniela Murphy

What advice would you give to anyone with the dream of pursuing a career in fashion?
Stay focused, work hard and don’t forget to have fun.

Are there any blogs you read religiously? Or any you find interesting or inspiring?
I try to read as many blogs as possible; it is such an amazing new media you just can’t ignore. It would be hard to pick a favourite but I have been reading Amelia’s magazine for quite a while!

And finally, what’s your next goal?
Right now all the focus lies in creating the new SS11 collection. I guess my immediate goal would be, successfully getting through our London Fashion Week show and our trip to Paris.

Written by Ester Kneen on Wednesday August 4th, 2010 4:43 pm

Categories ,Aniela Murphy, ,Another Magazine, ,b Store, ,Central Saint Martins, ,China Contemporary Design Contest, ,Cosmopolitan, ,couture, ,Elle, ,Harper’s Bazaar, ,Holly Exley, ,Kiss Kiss Bang Bang, ,L’Officiel, ,Lady Gaga, ,London Fashion Week, ,ma, ,Masha Ma, ,Nancy Sinatra, ,Nouvelle Vague, ,Palais du Louvre, ,paris, ,Paris Fashion Week, ,photography, ,Playboy, ,pop, ,Rachmaninov, ,vogue, ,Womenswear

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