Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Fashion Fringe

Fyodor Golan Winners of Fashion Fringe London Fashion Week S/S 2012 by Antonia Parker
Winners of Fashion Fringe 2011: Fyodor Golan S/S 2012 by Antonia Parker

If you’ve read Matt’s or my account of The Swedish School of Textiles show at Fashion Scout, dosage you’ll know it went on for an insanely long time. This means I’m ridiculously (half an hour!) late for Fashion Fringe, which is showing on the opposite side of the WC2 postcode, near Trafalgar Square. Once again I wonder if London Fashion Week organisers have conferred to place shows at nonsensical distances from each other just so that the frustration of the press may create humorous fodder for them.

Luckily I’m not one that insists on wearing heels at fashion week (or ever), so I’m able to run comfortably – well, as comfortably as one can in the relentless monsoon like rain and when one is wearing a wholly impractical maxi dress (I suppose that eclipses my wise footwear choice).

8 Northumberland Avenue is not easy to find, especially when the familiar sight of an impatient queue has vanished, leaving no sign that reveals ‘catwalk show here!’ So after zipping across the street twice, I finally stumble upon, quite literally, the Fashion Fringe venue. I’m out of breath and drowning in rain and sweat (not quite how I’d wanted to present myself), but I’m here and it appears the show hasn’t started yet. Phew.

Claudia Schiffer & Roland Mouret Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

My Fashion Fringe invite gets a scrutinising glance before someone is told to get a wristband on me and rush me into the arena. More running and I’m there. “You can stand anywhere at the back,” I’m told – this guy obviously hasn’t scrutinised my invite. I proceed to find my seat and of course, as luck would have it, my view is being obscured by those of a superior height. I complain about my predicament to my new neighbouring friends; they’re writing for a publication in Toronto and tell me they “love Amelia’s Magazine“.

Fyodor Golan Claudia Schiffer Roland Mauret Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

The winners of Fashion Fringe 2011 Fyodor Golan with judges Claudia Schiffer and Roland Mauret.

A fuss is being made of a couple of celebrities as they make their predictable late entrance and ‘flash flash, snap snap’ croon those domineering cameras. Damn it, I can’t see from where I’m sat, so naturally I take to the raised runway to peer at Claudia Schiffer and Roland Mauret, this year’s Fashion Fringe judges. The photographers are been ushered away, but I take my chance and ask Claudia and Roland if I may take a picture – “of course,” they agree and I triumphantly click the shutter on my camera.

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay 1

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

The show is about to start and I can hear a voice shouting, “Quiet please!” I take a seat on the floor, knowing it’s the only way I’m going to get any half-decent pictures of the show. Sat across from me, Hilary Alexander offers me a smile and I hope it’s because she approves of my determination rather pitying my plight.

First up is the endearing partnership Fyodor Golan with their spring summer collection ‘Flowers of evil’, inspired by the anthology of the same title by Charles Baudelaire. The showcase narrates the story of a nymph (I’m guessing she’s a water nymph by the appearance of the straggly, uncombed, just out of the river after a star light dip hair the models are wearing) that experiences an excruciating metamorphosis.

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

The transition begins with her appearing in symbolic white, in contrasting textures; the strong and the delicate. Stencilled into the garments are birds as if signalling the fair creature’s desire to take flight and be free, whilst the gleaming gold choker that threatens to asphyxiate her, pulling her in to a world that promises contentment only in death.

As nature supports her frail demeanour, life appears brighter and the progressing metamorphosis reveals itself in form of a white dress veneered in vividly coloured blossom. The neck shackle however, remains, unforgiving.

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

The transformation sees the nymph freeing herself from the shackles of her former life and enjoying the dangerous opulence of the new and the darkest ebbs of human nature, but the shackle now replaced by her very own hair appears to reveal that she has become her own enemy. Golan Frydman and Fyodor Podgorny have clearly put a lot of thought in to the theatrical element of the show and this is very much evident as their nymph’s painful transition into maturity is depicted by an older than average model – not a common sight at fashion week, so a high-five to them!

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay 8

Fyodor Golan Fashion Fringe 2011 Winners London Fashion Week S/S 2012 by Akeela Bhattay

The finale presents the protagonist in a severely structured, yet elegant black gown that trails the catwalk. Her head is held high, but her face hidden by a staggering collar, beautiful but all consuming. It’s a tragic tale and a timeless one, but the collection itself hasn’t quite enthralled me.

Heidi Leung -  Fashion Fringe London Fashion Week S/S 2012 by Antonia Parker

Fashion Fringe Runner-up: Heidi Leung S/S 2012 by Antonia Parker

After that dramatic performance, Heidi Leung’s collection inspired by Orientalism (‘East Asia and the Middle East’ highlights the press release) and 60s holiday photos appears a far more light-hearted an affair. The colour palette of lively greens, oranges and yellows, combined with a neutralising tan and blue and white checks incite summer days on sandy beaches, neon beach-balls and a nearly cloudless sky and picnics on a luscious green field dotted with pretty flora. The hair is styled simply; straight and easy with a prominent centre parting and the make-up complements with sixties’ neutrals and accentuated eyes.

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

I’m a massive fan of layering, but if you’re not, Leung’s collection is going to be wearisome to comprehend. Every outfit appears to be made up of at least three layers; sixties style gingham undies (which I love), a chiffon overlay with a mandarin collar and a loose cape or a coat to complete the look.

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Leung also combines crochet and embroidery within her collection, revealing an element of couture (in its original sense) and the use of ancient handicrafts. The crocheted and embroidered pieces sit upon gingham foundations and hang from the neck. I must say these pieces resemble table runners I’m sure reside on an antique oak table somewhere, in the parlour of a country cottage where a village tea party is being enjoyed. I love this collection.

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

My favourite pieces include the frilly three quarter pants, reminiscent of undergarments of a past era, the knitwear, pleated tops and skirts and the long, softly moving, elegant coats. And have I mentioned the footwear? Okay, so a platform shoe covered in pastel coloured rosettes and secured with a transparent covering may not be the most flattering of foot accessories, but think about how much fun they’d be to wear? They’ve made me smile and I’m only looking at them.

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Heidi Leung - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal is the final Fashion Fringe contestant showing his collection titled ‘All the Riches She Deserves’. The collection conveys the story of a wealthy heroine who is taken to safety as her mansion of splendour burns to the ground at dawn. The make-up and hair conform to the narrative with captivating smoky eyes and voluminous, gracefully wild locks; a look inspired by the 1970s.

Nabil Nayal Fashion Fringe London Fashion Week S/S 2012 by Antonia Parker

Fashion Fringe Runner-up: Nabil Nayal S/S 2012 by Antonia Parker

The colours that empower the collection echo the tones of smoke, fire and ash and perfectly cloak the strong, modern and feminine silhouettes. Nayal’s innovative construction of his collection boasts a myriad of wonderfully cultivated techniques and the use of a whole host of fabrics and textures. The Syrian born and Sheffield raised designer uses soft leathers, luxury silk jacquards and transparent fabrics such as organza and chiffon to concoct a dynamic presence, a characteristic each of his pieces flaunt.

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nayal’s love and admiration for the fashions of the Elizabethan era are manifested in the bulbous ruffs of his magnificent capes, whilst his appetite for elegance is evident in the long, flowing gowns, most notably the kimono style dress in antique gold lace. The tailored tulip dresses and skirts endeavour to promote a sense of a strong, ambitious, feminine character that never fails to look chic.

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Of all the competitors, I believe Nabil Nayal’s design appear the most expertly put together and the commercial aspect of fashion design has clearly been considered. I can certainly see the entire collection being bought and it adhering to the taste of many women, but would I wear the fastidiously put together collection? My desire for colour and eccentricity says “no”.

In contrast to my response to Fyodor Golan’s narrative, Nayal’s narrative isn’t one that I (or many others, I’m sure) can empathise with – I mean, how many of us enjoy power and wealth and the promise of a silk lined, jewel encrusted safety net, lest we fall?

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

Nabil Nayal - Fashion Fringe London Fashion Week S/S 2012 by Akeela Bhattay

I’m ready to mosey on home by the time the show ends; I’m exhausted and feeling a little faint (where’s the Vitamin Water when you need it?), but instead of being lead out of the venue, guests are taken down into the basement where the Fashion Fringe after-party is getting under way. I’ve never understood why these parties happily offer alcoholic beverages, but never provide decent non-alcoholic beverages. I feel like I’m being persecuted for being a non-drinker as I sip my medicinal tasting One Water.

A flurry of excitement commands the attention of the crowd; Claudia Schiffer, Roland Mauret and Colin McDowell take to the stage. A moment of silence, then Fyodor Golan are announced the winners of Fashion Fringe 2011. I hadn’t expected it, but I’m impressed that the judges haven’t simply been dragooned into championing the familiar and the chary. I’m very curious to see what Fyodor Golan will be delivering to the world of fashion in the future; I wonder if I could persuade them to create a collection around the poem ‘Lamia’ by Keats?

Watch the show here.

All photography by Akeela Bhattay

Categories ,1960s, ,2011, ,8 Northumberland Avenue, ,After-party, ,Akeela Bhattay, ,All the Riches She Deserves, ,Antonia Parker, ,BFC, ,British Fashion Co, ,Claudia Schiffer, ,Contestants, ,couture, ,crafts, ,crochet, ,East Asia, ,Elizabethan, ,embroidery, ,Fashion Fringe, ,Flowers of Evil, ,Fyodor Golan, ,Fyodor Podgorny, ,Golan Frydman, ,Good Relations PR, ,Heidi Leung, ,lfw, ,London Fashion Week, ,Metamorphosis, ,Middle East, ,Nabil Nayal, ,Nymph, ,Orientalism, ,Roland Mauret, ,Runners-up, ,S/S 2012, ,Swedish School, ,Trafalgar Square, ,transition, ,Vauxhall Fashion Scout, ,WC2, ,Winners

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Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Ziad Ghanem

JASPER GARVIDA lfw s/s 2011 Rachel Clare Price
A selection of Jessie’s corsarges

Walking around Broadway Market, approved one cold wintery Saturday, feeling hungry and looking at all the delicious food I could ill afford, (oh the joys of being a student!). I came across a treasure trove of a stall run by the delightful Jessie and Buddug and instantly fell in love with their charming designs. Since this initial visit, I have returned time and time again to buy unique necklaces as birthday (incredibly successful!) gifts.

So you can imagine my delight coming across their Columbia Road shop, originally located in the upstairs of one the picturesque houses adorning the street. Jessie and Buddug have recently expanded ‘downstairs’, and in celebration of their success, I had the pleasure of interviewing the talented textile artists for Amelia’s Magazine.

I first noticed your designs at Broadway Market on Saturday, was this your first venture?

Buddug: We started broadway market after we graduated 5 years ago and got the shop 2 years ago.

What was your experience of the market? Do you still have a stall there?

Buddug: We still have a stall at Broadway Market, we feel it has grown so much since we started. It’s been cold and wet at times but it’s been great learning what people buy. Its been great socially too, speaking with our friends and customers.

As friends from home, what has it been like to work together?

Buddug: We met when we were on art foundation and always said we we would like to collaborate together in the future. We find it easier that we both do our own work and then display together because we both have different working hours.

You previously occupied an upstairs room in Columbia Road, how did the opportunity to expand into a downstairs space arise?

Buddug: We got offered a place at ground level by Bev who had the shop before us, she made handmade clothes and toys etc, she offered it to us before anyone else which was an honour and we jumped at the chance.

What was your experience of the Goldsmiths Textiles course (which sadly no longer exists?)

Jessie: I was at Goldsmiths, at a very tricky time, the course was going through a real denial period, as they were finding the debate about what to do with textiles and fine art really hard. Which made it hard for us as students and as someone who is passionate about cloth and textiles and most of all making, I found the course incredibly frustrating!

But I had very supportive parents; Primmy Chorley and I am close friends with Audrey Walker and Eirian and Denys Short. So I always had a huge back up behind me in the textile world. I did feel incredibly pulled between the two worlds though and I was lucky enough to come out fighting, determined to set up my own business and to carry on my making process.

Overall I am pleased I went through the Goldsmiths experience, as the academic and written side of it, (for me) has helped me today to think the way I do and pushed me in other ways.

What course did you study Buddug and what was your experiences?

I studied at London Guildhall (now London Metropolitan University)in Jewellery, silversmithing and other crafts. I enjoyed the experimenting with different materials. It was very much a hands on course.

Buddug’s designs for Urban Outfitters.

Buddug, what was it like to work for Urban Outfitters?

It was quite difficult working for URBAN OUTFITTERS, due to the ammount i had to make! and I waited a long time for payment!

Jessie, what role does recycling play in your practice? Why is it important to you and how did you first become interested in using recycled materials?

Recycled materials has and I believe will always be a huge part of my work, I like it that it creates a timeless feeling, I guess it started from the scrap books I made with my Mum when I was young and colleting and using found and recycled items for me creates a story, old clothes and books hold some kind of story and depth to them.

A detail from Jessie’s seating plan for her Wedding Collection.

And how did the wedding collection develop?

I was asked to create a whole wedding theme for a lady who used to buy my cards at Broadway Market, I handmade her invites, table names and a seating plan and really from here I got other customers and then early this year I designed some invites which were slightly quicker to make and I did a huge wedding show in London and its kind of gone from here I have made for several weddings this summer and I am already making for 2011-2012 weddings.

An enamel plate by Buddug.

Buddug, how did you start designing the Home Ornaments collection?

I’ve always been interested in developing the enamel process since university and always liked/inspired by objects mother and grandmother had in the kitchen, I invested in a bigger kiln, which was a challenge to make bigger things!

What materials do you like working with and why?

Jessie: Fabrics, worn clothing, paper they all hold such a good quality and are embedded with an excisting narrative

Designs by Jessie Chorley

Buddug: I’ve always tried to use things that are around me and be inventive with the materials i already have/been thrown away and in old/secound hand things, there’s such a quality in materials and making process and a added charm in old things and it’s actually nicer to use…

Broach by Buddug

I like to combine different materials metal and fabric. fabric and paper or wood…but i mostly enjoy metal and enamel. I really like the solidness of metal and the duribility of it as a raw material.

What was it like to make the stage set for: the launch of Laura Dockrill’s book Ugly Shy Girl and how did you became involved in this?

Buddug: I can’t remember were we met Laura Dockrill, but she asked if we were interested in doing the stage for her. It was quite a challenge because we didn’t know the size of the stage but the best thing was Jessie’s bunting it was really big and yellow!

Have you made or participated in Set Design before? Is this something you will continue to participate in?

Jessie: Yes for me it is a real passion, I love to create things and watch others create a story with the objects I make. A lot of quite random masks and house like boxes which I display in the shop are often borrowed for shoots, and I always like the outcome. For me styling our shop is like creating a stage set I love making it all different each week and then watching the customers come in and their response to it!

My degree show was also about staging and the response of the audience and the creator, for this I made a huge seven foot book which you could walk inside.

Buddug: I haven’t done much set design before, but wold love to, it’s been quite good having practice doing the shop window.

What are the inspirations for your collections?

Jessie: Story telling, people places and preserving memories creating beautiful things from lost or found objects.

Buddug My inspiration for my work is a collection of things I find and come across, I usually collect and draw in sketch books. Nature, a sense of home comforts and memories/naustalgic sences. It’a quite a mish mash of ideas and influencs.

Design by Buddug

We have a few pieces in the shop were we bring things together such as the fabric bows with enamel buttons, but we find it easier to make our own work and display together.

Do you both run and participate in the organisation of the workshops?

Jessie: No I run the workshops I have done for quite a few years now. For me I love to go out and meet other people and hopefully change the way they see the world through making, I have worked with a lot of charities, which is both frustrating and very rewarding at the same time, I am always touched by certain characters which can feed directly in to my work.

The whole workshop trend has gone huge now though and people expect so much more, and have so much more since places like hobby craft became so big and shows like The Knit and Stitch.

I am currently organising my Christmas workshops which will be in November in North London. I will have some day workshops creating simple gift wrap and gifts.

Jess Chorley

Buddug Jess does a lot of workshops, I’m yet to start, but it might be something I would be interested in doing when I’m a bit older.

What’s next for Jess Chorley and Buddug?

Buddug: At the moment we are preparing for christmas, thinking of making stocking filler ideas and promoting our little shop. Nothing too big, taking up projects as they come along…

To find out more please visit: www.jessiechorley.com, www.buddug.com and www.jandbtheshop.com

We started broadway market after we graduated 5 years ago and got a shop 2 years ago.

We still have a stall at Broadway Market, medical we feel it has grown so much since we started. It’s been cold and wet at times but it’s been great learning what people buy. Its been great socially too, prescription speaking with our friends and customers.

We got offered a place at ground level by Bev who had the shop before us, she made hand made clothes and toys etc, she offered it to us before anyone else which was an honour and we jumped at the chance.

We met when we were on art foundation and always said we we wold like to collaborate together in he future.We find it easier that we both do our own work and then display together because we both have different working hours.

What was your experience of the Goldsmiths Textiles course (which sadly no longer exists?)

Jessie
I was at Goldsmiths at a very tricky time the course was going through a real denial period they were finding the whole debate to do with textiles and fine art very hard which made it hard for us a students so as someone who is passionate about cloth and textiles and most of all making I found the course incredibly frustrating! But I had very supportive parents Primmy Chorley and I am close friend with Audrey walker and Eirian and Denys Short so I always had a huge back up behind me in the textile world. I did feel incredibly pulled between the two words though and I was luck enough to come out fighting and to be determined to set up my own business and to carry on my making process. But overall I am please I went through the Goldsmiths experience as the academic and written side of it for me has helped me today to think the way I do and pushed me in other ways.

BUDDUG
I studied at London Guildhall (now London Metropolitan University) Jewellery, silversmithing and other crafts. I enjoyed the experimenting in different materials, it was very much a hands on course.

BUDDUG

it was quite difficult working for URBAN OUTFITTERS, due to the ammount i had to make! and I waited a long time for payment!

What role does recycling play in your practice? Why is it important to you and how did you first become interested in using recycled materials?

Jessie

Recycled materials has and I believe will always be a huge part of my work I like it that it creates a timeless feeling, I guess it started from the scrap books I made with my Mum when I was young and colleting and using found and recycled items for me creates a story, old clothes and books hold some kind of story and depth to them.
How did the wedding collection develop?
I was asked to create a whole wedding theme for a lady who used to buy y cards at Broadway Market, I hand made her invites, table names and a seating plan and really from here I got other customers and then early this year I designed some invites which were slightly quicker to make and I did a huge wedding show in London and its kind of gone from here I have made for several weddings this summer and I am already making for 2011-2012 weddings.

BUDDUG
(home ornaments)
I’ve always been interested in developing the enamel process since university and always liked/inspired by objects mother and grandmother had in the kitchen, i invested in a bigger kiln, and was a challenge to make bigger things!

What materials do you like working with and why?
Jessie
Fabrics, worn clothing, paper they all hold such a good quality and are embedded with an excisting narrative

BUDDUG
I’ve always tried to use things that are around me and be inventive with the materials i already have/been thrown away and in old/secound hand things, there’s such a quality in materials and making process and a added charm in old things and it’s actually nicer to use…

I like to combine different materials metal and fabric. fabric and paper or wood…but i mostyl enjoy metal and enamel. i really like the solidness of metal and the duribility of it as a raw material.

BUDDUG
I can’t remmeber were we met Laura Dokrill, but she asked if we were interested in doing the stage.It was quite a challenge because we didn’t know the size of the stage but the best thing was jessie’s bunting it was really big and yellow!

Have you made or participated in Set design before? Is this something you will continue to participate in?

Jessie:

Yes for me it is a real passion I love to create things and watch others create a story with the objects I make a lot of quite randon masks and house like boxes which I display in the shop and people ofter borrow them for shoots, and I always like the outcome. For me styling our shop is like creating a stage set I love making it all different each week and then watching the customers come in and there responsis to it!
My degree show was also about staging and the response of the audience and the creator, for this a made a huge seven foot book which you could walk inside of.

BUDDUG
I haven’t done much set design before, but wold love to, it’s been quite good having practice doing the shop window.

What are the inspirations for your collections?

Jessie:
Story telling, people places and preserving memories creating beautiful things from lost or found objects.

BUDDUG
My inspiration for my work is a collection of things I find and come across, i usually collect and draw in sketch books. Nature, a sense of home comforts and memories/naustalgic sences. It’a quite a mish mash of ideas and influencs.

We have a few pieces in the shop were we bring things together such as the fabric bows with enamel buttons, but we find it easier to make our own work and display together.

Do you both run and participate in the organisation of the workshops?

Jessie
No I run the workshops I have done for quite a few years now for me I love to go out and meet other people and to hopefully change the way they see the world through making, I have worked in a lot of charities which is both frustrating and very rewarding at the same time, I always touched by certain characters which can feed directly in to my work.
The whole workshop trend has gone huge now though and people expect so much more, and have so much more since places like hobby craft got so big and shows like the Knit and Stitch.

I am currently organising my Christmas workshops which will be in Nov in North London I will have some day workshops creating simple gift wrap and gifts.

BUDDUG
Jess does a lot of workshops, I’m yet to start, but might be something I would be interested in doing when I’m a bit older.


Immodesty Blaize wearing Ziad Ghanem AW 2010, buy illustrated by Krister Selin

At Fashion Week in February, flailing after a weekend of shows and struggling to even stand up, I was dragged to a late evening show by previous fashion editor Sally Mumby Croft. ‘You’ll LOVE it!’ she exclaimed. I couldn’t say no, could I? So off we popped to see the Autumn/Winter 2010 collection of one Ziad Ghanem.

Wow. I had never seen anything like it in my life, and it was, by and large, the highlight of my fashion week (and my year, probs.) Ziad Ghanem is a trained couturier, which smacks you in the face when you first see his clothes. It almost feels a little disrespectful to call Ghanem’s creation ‘clothes’ – such a meaningless word to describe these works of art.


Photography by Matt Bramford

I couldn’t wait to find out more about the designer. The name sounded so familiar; it turned out I’d bought a Ziad Ghanem t-shirt a few years ago in a sample sale. I was delirious!

The show featured the most beautiful creations, modelled by tattooed models of all shapes and sizes, with a breathtaking finale featuring Immodesty Blaize. The show was a lesson in how to undress, and Immodesty certainly did – with the final show piece being three dresses, each removed to reveal the next. The audience went crazy, as did I.

I’ve been waiting since February to have a chat with Ziad about his collection and what the future holds, and last week, I finally got the chance.


Ziad Ghanem, illustrated by June Chanpoomidole

Hi Ziad! What are you working on at the moment?
I am working on my new collection for spring/summer 2011. I am making a film for it…

What is it about fashion and making beautiful clothes that keeps you hooked?
I love to dress people. I am ever so grateful to my models and to my supportive clients. They are my muses. I also love the fact that I can do what ever I wish and I don’t have to listen to any fashion ‘rules’ that the industry forces on other designers.

You work both in ready-to-wear and couture. Do you have a preference?
I would rather work in couture. I understand it more.


Ziad Ghanem couture, illustrated by Joana Faria

What techniques do you use? Are the array of embellishments and features handmade?
Most features are hand made, especially in couture – we always use traditional methods.I love printing and beading. I am a trained couturier.

Your astounding AW2010 show was the highlight of my fashion week, by far. Can you tell us a bit about it? Were you pleased with the outcome?
Thank you, I was very pleased – I am so happy with all the positive feedback. I want everybody to know that you made my day.

The finalé featuring Immodesty Blaize and the 3-piece ensemble was incredible. How did this collaboration come about?
My collection was about the art of dressing and undressing. On catwalks, particularly in the fashion shows of the 1950s, models really worked the outfits. I wanted a burlesque artist to undress – they do it best. I didn’t want it to be about nudity – it is about the art of undressing. I met Immodesty and asked her to model in my show and I am very grateful that she did. She is an amazing performer and artist.






Photography by Matt Bramford

The models you used were incredibly diverse, as if each piece had been tailored to an individual. We also see recurring models, like Jme and Polly Fey, throughout your work. What’s the story behind your models?
I love working ‘in family’ I only use models that understand and read my work. My models are artists that want to wear and perform in my clothes. I let the model be themselves and I ask and take their opinion into consideration.
My shows are a platform and a chance for people I love to show off. I love helping and I love getting help back. It is the secret of a healthy society.

Going back to your SS2010 collection, there was a strong sustainability ethic with recycled couture and a reaction to consumerism. Are these issues important to you?
Yes. I respect the world and the planet I live in. I am anti-fur and anti-cruelty to people and animals. I want happy people to work with my clothes so I am anti-sweatshop labour. But, I am realistic in knowing where to draw the ethical line.

Your inspiration over the past few seasons has been cited as anything from Victoriana to the Middle East. Can you talk us through where your inspiration comes from, and how it translates to the catwalk?
I am inspired by many cultures and I love music and films.I want be a film maker when I grow up. At the moment I’m still a baby playing dressing up… hahahahaha!


Ziad Ghanem AW 2010, illustrated by Naomi Law

We’ve recently had a chat with Marnie Hollande about the film on which she collaborated with you. Where you happy with the result? What was the aim of this film?
Marnie is a wonderful artist and a lovely person. I am more than happy and thankful for her work and talent. There will be more and more to come. She is a lady… and I want apologise about the dirty talk in my studio. I blame Aiden Connor, my assistant…!

What can we expect from Ziad Ghanem SS2011?
Romance and a carnival of print and a performance. I love it when my clothes perform and my models always do a great job. 
Plenty of organic silk. A very simple silhouette

What does the future hold for Ziad Ghanem?
The present is wonderful I can hear and feel my self breathing and nothing can replace that. The future is a bonus and I welcome it with open arms.


Ziad Ghanem AW 2010, illuustrated by Amy Martino

To see our review of Ziad’s autumn/winter show, click here, and to see more photographs, click here.

Categories ,1950s, ,A/W 2010, ,Aiden Connor, ,Amy Martino, ,Burlesque, ,couture, ,fashion, ,film, ,Immodesty Blaize, ,Jme, ,Joana Faria, ,June Chanpoomidole, ,Krister Selin, ,London Fashion Week, ,Marnie Hollande, ,Middle East, ,Naomi Law, ,Nudity, ,performance, ,Polly Fey, ,print, ,Ready-to-wear, ,Romance, ,Sally Mumby-Croft, ,Undressing, ,Victoriana, ,Ziad Ghanem

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Amelia’s Magazine | An interview with couturier Ziad Ghanem


Immodesty Blaize wearing Ziad Ghanem AW 2010, illustrated by Krister Selin

At Fashion Week in February, flailing after a weekend of shows and struggling to even stand up, I was dragged to a late evening show by previous fashion editor Sally Mumby Croft. ‘You’ll LOVE it!’ she exclaimed. I couldn’t say no, could I? So off we popped to see the Autumn/Winter 2010 collection of one Ziad Ghanem.

Wow. I had never seen anything like it in my life, and it was, by and large, the highlight of my fashion week (and my year, probs.) Ziad Ghanem is a trained couturier, which smacks you in the face when you first see his clothes. It almost feels a little disrespectful to call Ghanem’s creation ‘clothes’ – such a meaningless word to describe these works of art.


Photography by Matt Bramford

I couldn’t wait to find out more about the designer. The name sounded so familiar; it turned out I’d bought a Ziad Ghanem t-shirt a few years ago in a sample sale. I was delirious!

The show featured the most beautiful creations, modelled by tattooed models of all shapes and sizes, with a breathtaking finale featuring Immodesty Blaize. The show was a lesson in how to undress, and Immodesty certainly did – with the final show piece being three dresses, each removed to reveal the next. The audience went crazy, as did I.

I’ve been waiting since February to have a chat with Ziad about his collection and what the future holds, and last week, I finally got the chance.


Ziad Ghanem, illustrated by June Chanpoomidole

Hi Ziad! What are you working on at the moment?
I am working on my new collection for spring/summer 2011. I am making a film for it…

What is it about fashion and making beautiful clothes that keeps you hooked?
I love to dress people. I am ever so grateful to my models and to my supportive clients. They are my muses. I also love the fact that I can do what ever I wish and I don’t have to listen to any fashion ‘rules’ that the industry forces on other designers.

You work both in ready-to-wear and couture. Do you have a preference?
I would rather work in couture. I understand it more.


Ziad Ghanem couture, illustrated by Joana Faria

What techniques do you use? Are the array of embellishments and features handmade?
Most features are hand made, especially in couture – we always use traditional methods.I love printing and beading. I am a trained couturier.

Your astounding AW2010 show was the highlight of my fashion week, by far. Can you tell us a bit about it? Were you pleased with the outcome?
Thank you, I was very pleased – I am so happy with all the positive feedback. I want everybody to know that you made my day.

The finalé featuring Immodesty Blaize and the 3-piece ensemble was incredible. How did this collaboration come about?
My collection was about the art of dressing and undressing. On catwalks, particularly in the fashion shows of the 1950s, models really worked the outfits. I wanted a burlesque artist to undress – they do it best. I didn’t want it to be about nudity – it is about the art of undressing. I met Immodesty and asked her to model in my show and I am very grateful that she did. She is an amazing performer and artist.






Photography by Matt Bramford

The models you used were incredibly diverse, as if each piece had been tailored to an individual. We also see recurring models, like Jme and Polly Fey, throughout your work. What’s the story behind your models?
I love working ‘in family’ I only use models that understand and read my work. My models are artists that want to wear and perform in my clothes. I let the model be themselves and I ask and take their opinion into consideration.
My shows are a platform and a chance for people I love to show off. I love helping and I love getting help back. It is the secret of a healthy society.

Going back to your SS2010 collection, there was a strong sustainability ethic with recycled couture and a reaction to consumerism. Are these issues important to you?
Yes. I respect the world and the planet I live in. I am anti-fur and anti-cruelty to people and animals. I want happy people to work with my clothes so I am anti-sweatshop labour. But, I am realistic in knowing where to draw the ethical line.

Your inspiration over the past few seasons has been cited as anything from Victoriana to the Middle East. Can you talk us through where your inspiration comes from, and how it translates to the catwalk?
I am inspired by many cultures and I love music and films.I want be a film maker when I grow up. At the moment I’m still a baby playing dressing up… hahahahaha!


Ziad Ghanem AW 2010, illustrated by Naomi Law

We’ve recently had a chat with Marnie Hollande about the film on which she collaborated with you. Where you happy with the result? What was the aim of this film?
Marnie is a wonderful artist and a lovely person. I am more than happy and thankful for her work and talent. There will be more and more to come. She is a lady… and I want apologise about the dirty talk in my studio. I blame Aiden Connor, my assistant…!

What can we expect from Ziad Ghanem SS2011?
Romance and a carnival of print and a performance. I love it when my clothes perform and my models always do a great job. 
Plenty of organic silk. A very simple silhouette

What does the future hold for Ziad Ghanem?
The present is wonderful I can hear and feel my self breathing and nothing can replace that. The future is a bonus and I welcome it with open arms.


Ziad Ghanem AW 2010, illuustrated by Amy Martino

To see our review of Ziad’s autumn/winter show, click here, and to see more photographs, click here.



Categories ,1950s, ,A/W 2010, ,Aiden Connor, ,Amy Martino, ,Burlesque, ,couture, ,fashion, ,film, ,Immodesty Blaize, ,Jme, ,Joana Faria, ,June Chanpoomidole, ,Krister Selin, ,London Fashion Week, ,Marnie Hollande, ,Middle East, ,Naomi Law, ,Nudity, ,performance, ,Polly Fey, ,print, ,Ready-to-wear, ,Romance, ,Sally Mumby-Croft, ,Undressing, ,Victoriana, ,Ziad Ghanem

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