Amelia’s Magazine | London Fashion Week AW15 Exhibition Stands Report including Fashion Scout and Me London

Typical Freaks
In my final AW15 London Fashion Week round up I take a peek at a few of the designers on the stands. At Fashion Scout I got chatting to Sonia Xiao of Typical Freaks, which is a collaborative project with partner Seun Ade-Onojobi. The new collection was inspired by the chaos of dog shows and features baggy layer able hand painted and embellished clothing in pastel brights. Loved it!

Cats Brothers pompoms
At the main London Fashion Week stands my eye was immediately attracted to this massive coat covered with pompoms by Cats Brothers, who specialise in heavily embellished garments that strike a statement.

This season Pitchouguina was obsessed with drawing hands, adding unusual statement embroideries such as this to the front of garments.

Emma Shipley
The Emma J Shipley luxury scarf brand goes from strength to strength thanks to her detailed drawing skills and eye for beautiful colour combinations. She recently collaborated with Disney to produce a special Tinkerbell range, profiled on her excellent blog.

Achtland flamingos
Achtland is brand new to LFW, founded by German duo Oliver Luhr and Thomas Bentz but now headquartered in London. I absolutely adored this fun flamingo applique sweat top from the latest collection.

Sadie Williams flowers
Sadie Williams clothing
I love the work of New Gen designer Sadie Williams, who specialises in the application of fancy textiles techniques such as quilting and applique, combined with sheers in a signature bright metallic palette. Love the quirky flower arrangement too.

Min Wu
Min Wu earrings
The new collection by Min Wu features supercute details like these metallic pocket ruffles. Her 3D printed earrings can be made in any colour way and featuring removable spinning interiors.

JD Cruz bags
As a former textile designer I was attracted to the fabulous colourful splashes on these printed leather bags by JD Cruz.

Beautiful Soul lollipops
At the Fashion at Me London showcase I caught up with Nicola Woods of Beautiful Soul, whose floral covered collections grow ever stronger. Loved the stand covered in false hydrangeas and featuring these fabric covered lollies.

Frank by David Longshaw
This little guy is called Frank, the newest character created by fashion designer David Longshaw, who skilfully combines illustration and fashion design to create unique garments.

Vielma dark tales
Finally, Vielma showcased new collection Dark Tales in the bitterly cold entrance to the hotel, featuring expert tailoring and skeleton prints.

Categories ,A/W 2015, ,Achtland, ,AW15, ,Beautiful Soul, ,Cats Brothers, ,Dark Tales, ,David Longshaw, ,Emma J Shipley, ,Fashion at Me London, ,Fashion Scout, ,Frank, ,JD Cruz, ,London Fashion Week, ,me london, ,Min Wu, ,New Gen, ,Nicola Woods, ,Oliver Luhr, ,Pitchouguina, ,Sadie Williams, ,Seun Ade-Onojobi, ,Show report, ,Sonia Xiao, ,Thomas Bentz, ,Typical Freaks, ,Vielma

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Amelia’s Magazine | Holly Fulton: London Fashion Week A/W 2013 Catwalk Review

Holly Fulton - lfw a/w 2013 - amelias magazine - Isher Dhiman
Holly Fulton A/W 2013 by Isher Dhiman

The line of freezing cold fashionistas standing outside Me London early on Saturday morning clutched Holly Fulton tickets bearing a giant red cartoon heart, like an I Love NY heart. I was almost surprised not to see an I Love HF shirt in the collection this year as Holly Fulton has embraced high kitsch in a big way, albeit without losing any of her signature sophistication and art deco-esque patterns. The place was so packed I barely managed to see a snatch of side view, so was unable to get any good photos. My catwalk sketches and illustrations will have to do for this article, but do seek out the photographic proof of this collection’s brilliance.

holly fulton - lfw - aw13 - jenny robins - amelias magazine
Holly Fulton A/W 2013 by Jenny Robins.

In September it was roses and pin-ups, this season it’s hearts, tigers, polar bears, calligraphy swirls, shiny feathers and lipsticks. Lots of lipsticks. The A/W 2013 collection celebrated a fierce, fun femininity and it made a big impact that was backed up with a sea of detail. I loved it.

1 Holly Fulton by Isher Dhiman
Holly Fulton A/W 2013 by Isher Dhiman

Holly Fulton sees A/W 2013 mostly in black, white and red, with strong geometric shapes offset by more fluid touches – gauzy sleeves and a giant puffy white skirt featuring a pixelated black and white tiger (tigers seem to be everywhere this season). Even the room was drenched in red light, whilst details such as heart shaped earrings and hearts on the back of jackets gave the collection a distinctly Valentine’s vibe. The models emerged from a giant red circle that reminded me of a Japanese flag, and walked in black shoes down a red catwalk. Guess what colour their lipstick was?

holly fulton 2 - lfw - aw13 - jenny robins - amelias magazine
Holly Fulton A/W 2013 by Jenny Robins.

There were yards of graphic repeating prints that included cultural icons such as cassette tapes, safety pins and ring pull can tops. These throw-away commodities were paired with sumptuous fabrics and clean tailoring to create an intriguing mix. I can’t wait to see how this designer continues to develop.

Categories ,A/W 2013, ,black, ,calligraphy, ,fashion, ,geometric, ,heart, ,Holly Fulton, ,I love NY, ,Isher Dhiman, ,kitsch, ,lfw, ,Lipstick, ,london, ,London Fashion Week, ,me london, ,polar bear, ,Red, ,Tiger

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