Jonathan Ross – AmeliasMagazine

Amelia’s Magazine | Review: Tweet-a-Brief Exhibition at 71a Gallery and an Interview with Handsome Frank’s Jon Cockley

Handsome Frank Tweet a Brief

The Church of London Gallery 71a where Handsome Frank held their debut exhibition Tweet-a-Brief

If only all briefs could be confined to just 140 characters. Imagine that? The East London illustration agency, Handsome Frank, struck gold with their first exhibition and made this happen. How? Soon after seeking exhibition brief advice from their followers on Twitter, it was quickly realised, they’d found their answer. Handsome Frank watched as their Twitter account exploded with ideas, and Tweet-a-Brief was born. Plus, as a lucky follower to have had mine selected, I had to hear about the phenomenon that was #hftab from co-founder Jon.

Handsome Frank was co-founded by you and your cousin Tom, such a nice story that you named your company after your Grandfather. How long have you been up and running?
We set the company up in the summer of 2010 so we’re only two years old. A lot has happened in a short time!

What background have you and Tom come from?
I spent the last decade working in publishing for the design and advertising titles Creative Review and Design Week. Essentially it was media sales and I ended up as a Commercial Director at the company. So my experience has always been on the commercial side of things but within the creative industry.

The Handsome Frank logo as a neon light designed by Malika Favre for the brief All things bright and beautiful

The Handsome Frank logo as a neon light designed by Malik Favre for the brief All things bright and beautiful

Tom has a creative background working for advertising agencies such as Ogilvy, Chemistry and LBi as a digitial designer. When I had the idea to launch an illustration agency, I approached Tom to ask if he could build me a website on a small budget. The more we discussed the idea the more we realised it made sense to work together on it. Between us we had a good mix of skills with my business and publishing experience and Tom’s knowledge of the creative process and how agencies operate.

Sounds like an ideal creative pairing indeed. Can either of you draw?
I was the best drawer in my class at primary school but I don’t think that early potential really developed. Tom is definitely a better bet when selecting Pictionary teams.

Illustration by Stephen Cheetham in response to the brief 140 characters

Illustration by Stephen Cheetham in response to the brief 140 characters, very clever indeed

Who was the first illustrator on your books?
We decided we would launch the agency with ten illustrators and set about finding some talent. To our eternal gratitude we convinced the first ten people we approached to come on board and at that point we had little to show for ourselves apart from a lot of enthusiasm and ambition. Our first signing was Emma Kelly, who remains one of the most popular illustrators on our books.

How many do you represent right now, two years on?
We’re up to 26 illustrators in size and although we wouldn’t rule out the possibility of a couple more signings, we feel we’re operating at an optimum size now. We’re big enough to offer a great selection for commissioners, but small enough to have strong relationships with everyone on our books.

You work pretty closely with Paul Pensom of Creative Review and the guys at Church of London. You work together to put on various talks and use the new 71a Gallery in Shoreditch. How were these relationships founded? Are they like mentors to you?
Paul is someone that I know from my CR days and a very talented chap. We represent his agency StudioPensom, who specialise in magazine and editorial design. The Church of London were actually our first ever client. They commissioned Tony Easley to create a portrait of Jean-Michel Basquiat for HUCK magazine and that’s where it all started really. We kept in touch since then and when I saw their plans for developing the 71a gallery I was convinced it was the perfect venue for our first show. Rob Longworth and Paul Willoughby are a big inspiration and great guys to work with.

Handsome Frank Tweet-a-Brief exhibition 71a Gallery Private View

Handsome Frank Tweet-a-Brief exhibition 71a Gallery Private View

I have a Willoughby screen print I treasure very much. So #hftab, the Handsome Frank Tweet-a-Brief idea is genius. Was it one of those ‘on the back of a beer mat in a pub’ ideas or more a slow burner? I know you wanted to showcase the talent you had on your books, but how did you decide Twitter was right for this?
We’re big fans of Twitter. We’ve always had a strong following and we’ve always embraced it as a place to ask questions, seek advice and treat as a sounding board. We get a lot of musical recommendations from Twitter. When it came to doing a show, we bounced around a few themes but they were all a bit obvious… Olympics anyone?! One day I decided to ask Twitter and see if anyone had any bright ideas, so I tweeted “what should our exhibition be about?” Almost as soon as I pressed ‘send’, it dawned on me that that WAS the theme.

Did the name Tweet-a-Brief come easily? What others did you cast aside?
The credit for the name very much goes to Tom. My suggestion was probably something really snappy like ‘Send-us-an-idea-and-our-illustrators-will-draw-it’.

The legend that is Tim Burgess from the Charlatans submitted a brief. You must have been thrilled! Any other celebs as such? I hear you had over 200 briefs…
Yes, I’m a bit of an indie kid at heart, so I was chuffed when Tim got in touch. I knew he was really into Twitter so thought he was a good bet. A couple of other celebs were approached but to no avail. Shame on you Jonathan Ross!

Illustration by Emma Kelly for Tim Burgess of the Charlatans brief Blue Monday

Illustration by Emma Kelly for Tim Burgess of the Charlatans brief Blue Monday

Shame on Ross indeed. Heard that before. Was it more successful than you imagined? Handsome Frank #hftab was trending!
We trended? Wow, I didn’t know that. Chuffed.

Did you and Tom sit down and pick your favourites, or did you let your illustrators decide their own briefs?
There was a lot of debate as to the best and fairest way to distribute the briefs. In the end we decided to send a document containing all of the briefs to all of our illustrators and ask for their first, second and third choices. As it turned out there was not much overlap. Most of the guys had a very strong idea of what they want to do and thankfully most of them wanted different briefs.

Illustration by Alexandra Bruel of Kubricks brain

Artwork by Alexandra Bruel of Kubricks brain

Phew! I was so thrilled Helen Musselwhite picked my brief “a strong urge to see wallpaper coming to life in a doll’s house”. I was blown away when I saw it at the Private View. WOW. It was the star of the show for me.
I’m glad you liked what Helen did. It was a bit of a show stealer wasn’t it. Really lovely.

Artwork by Helen Musselwhite in response to my brief of wallpaper coming to life in a doll's house

Artwork by Helen Musselwhite in response to my brief of wallpaper coming to life in a doll’s house

Everyone obviously worked their socks off. Your collection of illustrators have done Handsome Frank proud. Are you already thinking up the next idea to get them all working together?
Funnily enough we had an idea on the day of the Tweet-a-Brief Private View. It won’t be until next summer though. We need to concentrate on some other projects first.

I’m sure Sunday will be a sad day when you have to take the exhibition down. Do you have to return the work back to the artists or will it stay up on the walls of Handsome Frank HQ?
The plan is to tour the exhibition around a little. We’ve had interest from a couple of agencies who would like to hang it on their walls. I’d also like it to move around the UK and possibly take it overseas.

The Tweet-a-Brief exhibition runs until this Sunday (22nd July) at 71a Gallery, Leonard Street, London EC2A 4QS.

Written by Abi Renshaw on Thursday July 19th, 2012 11:00 am

Categories ,#hftab, ,26 illustrators, ,71a Gallery in Shoreditch, ,Advertising, ,Alexandra Bruel, ,Church of London, ,co-founders Jon and Tom, ,Creative Review, ,design, ,digital, ,East London, ,Emma Kelly, ,First exhibition, ,Handsome Frank, ,Helen Musselwhite, ,HUCK magazine, ,Illustration Agency, ,Jonathan Ross, ,Kubrick, ,Malika Favre, ,Paul Pensom, ,Paul Willoughby, ,publishing, ,Rob Longworth, ,Stephen Cheetham, ,StudioPensom, ,the Charlatans, ,Tim Burgess, ,Tony Easley, ,Tweet-a-Brief exhibition, ,twitter

Amelia’s Magazine | Ctrl-Alt-Shift Chantelle Fiddy Interview

All photographs courtesy of Matthew Gonzalez Noda

Valerie Pezeron: Tell me about the event today?

Chantelle Fiddy: It’s a new style of club night. The idea is to bring together music, seek art and activism under on roof to show that they are all married and they can be used towards a good cause.

VP: It’s the second year in a row, capsule isn’t it?

CF: It’s the second event we did. I think we did the first one in June or July and we used the roof as well last time, advice until it rained and then we had to go inside! It was absolutely mental! So it’s myself on behalf of Ctrl-Alt-Shift, Riz Ahmed, South Bank Centre and British Underground who did the event together. It’s a four-way collaboration.

VP: Who was the initiator of United Underground 2?

CF: Riz came to myself, because Riz was a resident here and he wanted to do something about getting in the South Bank Centre the kind of music that you normally don’t get in here. And he knew I used to do a clubs’ column at The London Paper for three years and was really into Underground music so he came to me. Chris from British Underground is more into the kind of band and folk side, so Riz just kind of pulled it all together and it went from there.

VP: Good you mentioned Riz! What is your connection with him?

CF: I met Riz at a talk. We were both talking at a theatre somewhere once. I was like “Oh, my god, Riz Ahmed”, ‘cause I have so much respect for him! And he was like “Oh, my god, Chantelle Fiddy!” I was like, “how the hell do you know who I am?!” And then we just started talking and we just got on really well, we clicked and that was that!

VP: You describe Ctrl-Alt-Shift as an activist movement. What do you mean by that?

CF: We’re giving young people a platform to bring up issues and to make change. It’s kind of giving them the tools, giving them the confidence to feel they can stand up, say something, and then they’ll be counted for it. In the past we did a campaign around HIV travel bans, and we involve young people in all the processes: how do they feel about the issue, what would they like to see change, how should we demonstrate this to a wider audience/ public?

VP: What is more important for you? Is it about the political message or promoting the arts in youth?

CF: For me, it is about awareness all around ‘cause I think the two go hand in hand. If we use more models in popular culture to try and make change in the political sphere, we have greater success. So I think it’s more about creating awareness firstly around the issues that we should be aware of around the world.

VP: So art can change the world?

CF: I think so. Also I think it is about redefining the term activism. And understanding that if you come here tonight, that makes you an activist because you’re paying money to an event that will educate you about not just the music but about other issues. You can hear the speakers in one room, new music in the other room. So I just think it all blends into a big melting pot of change.

VP: This event reminds me of stuff I did as a student. I was wondering whether you ever wrote for the student paper, or were in student politics or in a student association?

CF: No. I did a journalism degree and then I worked for the paper. And I think that is partly why I think they brought me in because sometimes, with charity and activism, you can feel like an outsider, if you don’t know loads about something. To be honest with you, I don’t have a massive grip on global issues. So the idea is that we all learn together. Because the way I see it, if I read an article and I don’t get what the issue is about, then how is a 19 year-old gonna get it? So the whole idea is as I am learning, you are learning with me. We are trying to make it feel like everyone could be a part of this and it does not matter if you don’t know about an issue, you ask some questions, we’ll give you some answers or you go and make up your own mind.

VP: Ctrl-Alt-Shift’s operations are strictly UK based?

CF: It’s UK based, so we are a Christian Aid initiative. We started two years ago. They wanted to find a new way to talk to young people about charity. I was told we’re not gonna mention charity or Christian Aid! It’s a really interesting idea because you wouldn’t necessarily expect Christian Aid to start something like that up. So it’s been an interesting journey.

VP: So what’s next for Ctrl-Alt-Shift?

CF: Now we’re planning all the activity for next year. So we’re looking at our next big cultural collusion, because in the past we’ve worked with Sadler’s Wells, and various people like that so now we’re looking at what to do next. We will be revealing those plans in the next couple of months as they are all being finalised. Starting work on the next magazine, which should be around conflict.

VP: I read you are advocating bringing the silent majority to the fore. Who is that silent majority to you?

CF: It’s the average man on the street. Most of them go to that point where they don’t know much about the issue to be involved. So it’s about people who want to know or are little bit interested in what’s going on but not sure about how to get involved.

VP: What’s been the pinnacle for you of Ctrl-Alt-Shift’s journey so far?

CF: For me, it was the rave we did for Haiti a couple of weeks ago. It was insane! You probably saw the line-up, everyone from Ms Dynamite to the cream of the Dub-Step scene, cream of the electro scene. We brought together every genre of music. We had three days to organise it, there was no time to rest, it was actually two hours sleep at night and it was done. And we opened the door at 9 pm and I looked out onto the road and “oh, my god!” Literally, the queue went around into Oxford Street, we were at capacity by 10 o’clock and we made about 10,000 pounds. The atmosphere in the rave and the way people were giving their money, it was just brilliant! I felt a massive sense of achievement, because I looked at that and I thought I have never seen these kind of people involved in a charity event and it showed that a scene can come together. Black music especially gets a raw deal but I think things like that show that it’s not what you see in the media. For me it’s a personal agenda to make people aware that black music is a very positive thing.

VP: Give people the right platform and they’ll express themselves.

CF: Exactly, it’s not all about hoes, guns and bitches, you know and that’s what everyone thinks. It’s been something I have been working on for ten years, trying to get that across.

VP: I feel the same, it infuriates me when people say black music, and they think hip-hop. But when they say hip-hop, they amalgamate all “black” music and brand it hip-hop!

CF: You know, at the Brits the way they were stereotyping black men with Jonathan Ross and the way he was dressed, I thought that was one thing. But what he said and the accent and then some of the sly jokes they made towards JZ. This stereotype and prejudice is still running throughout the music industry and the rest of the industry. But the music is doing the talking now, look what is selling in this country. Tinchy Stryder was the best selling UK male of last year. So I say a middle finger to the mainstream.

Written by Valerie Pezeron on Wednesday February 24th, 2010 6:40 pm

Categories ,activism, ,art, ,British Underground, ,Chantelle Fiddy, ,Christian Aid, ,Ctrl-Alt-Shift, ,Culture, ,event review, ,events, ,film, ,Gig review, ,Hip-hop, ,Jay Z, ,Jonathan Ross, ,london, ,magazine, ,Mayor of London, ,music, ,musician, ,Purccell Room, ,Queen Elizabeth Hall, ,Riz Ahmed, ,Sadler’s Wells, ,Southbank centre, ,talks, ,The Brit Awards, ,The London Paper, ,Tinchy Stryder

Amelia’s Magazine | Ctrl-Alt-Shift Chantelle Fiddy Interview

All photographs courtesy of Matthew Gonzalez Noda

Valerie Pezeron: Tell me about the event today?

Chantelle Fiddy: It’s a new style of club night. The idea is to bring together music, art and activism under on roof to show that they are all married and they can be used towards a good cause.

VP: It’s the second year in a row, isn’t it?

CF: It’s the second event we did. I think we did the first one in June or July and we used the roof as well last time, until it rained and then we had to go inside! It was absolutely mental! So it’s myself on behalf of Ctrl-Alt-Shift, Riz Ahmed, South Bank Centre and British Underground who did the event together. It’s a four-way collaboration.

VP: Who was the initiator of United Underground 2?

VP: Good you mentioned Riz! What is your connection with him?

VP: You describe Ctrl-Alt-Shift as an activist movement. What do you mean by that?

VP: What is more important for you? Is it about the political message or promoting the arts in youth?

VP: So art can change the world?

VP: This event reminds me of stuff I did as a student. I was wondering whether you ever wrote for the student paper, or were in student politics or in a student association?

VP: Ctrl-Alt-Shift’s operations are strictly UK based?

VP: So what’s next for Ctrl-Alt-Shift?

VP: I read you are advocating bringing the silent majority to the fore. Who is that silent majority to you?

VP: What’s been the pinnacle for you of Ctrl-Alt-Shift’s journey so far?

VP: Give people the right platform and they’ll express themselves.

CF: Exactly, it’s not all about hoes, guns and bitches, you know and that’s what everyone thinks. It’s been something I have been working on for ten years, trying to get that across.

VP: I feel the same, it infuriates me when people say black music, and they think hip-hop. But when they say hip-hop, they amalgamate all “black” music and brand it hip-hop!

Written by Valerie Pezeron on Wednesday February 24th, 2010 6:40 pm

Amelia’s Magazine | Review: Tweet-a-Brief Exhibition at 71a Gallery and an Interview with Handsome Frank’s Jon Cockley

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