Amelia’s Magazine | Sugar and spice: Make Lemonade opens vintage fashion pop-up shop

gabby-young

Emete Yarici by Jenny Lloyd

It’s impossible to miss the Make Lemonade pop-up shop as you walk up Chalton Street Market, help with big windows displaying the warm and cosy scene for everyone to see. Even standing across the street you can see Make Lemonade founder Emete Yarici pottering around, stomach accompanied by her interns Holly-ann Ladd and Bettina Krohn.


Make Lemonade pop-up shop

Step inside and you’ll find a myriad of treasure, starting with clothes from the Make Lemonade range of one-off vintage finds. As Emete talks me through the contributions from the various designers and artists around the shop it becomes clear this is very much a collaboration. ‘I have been working on getting a shop for over a year, but it’s been a mad rush at putting everything together as I only found out I was getting this shop last week,’ says Emete.


Illustration by Joana Faria

Holly-ann has been collecting vintage charms and made them into necklaces, explains Emete, while more accessories are on display from knitwear designer Louise Dungate. The walls are covered by charity shop finds, as well as prints from graphic designers Dan Sayle and Oschon Wespi-Tschopp. This comes from a tie-up with environmentally friendly printers Hato Press. ‘We will be doing a live screenprinting session here on Saturday, where people can choose a design and have it printed on a bag,’ says Emete.

On Wednesday 26th there will be a free styling evening, followed by a music night on the 28th. Norwegian pop and jazz singer Jenny Moe will provide entertainment, alongside the group The Youth. ‘People can bring their own drinks and there will be lots of cushions, so people can come and talk and chill out,’ says Emete. More details of this and other events, including a film screening yet to be confirmed, can be found on the Make Lemonade Facebook page.

Textile print designer Temitope Tijani has provided a special range of her colourful handmade bags and jewellery, while Supermarket Sarah has created a wall of items from the shop – these will go on sale from Supermarket Sarah’s website from 31st January. In addition to clothing, this includes a 1970s coffee set and a very clever apple-a-day calendar from Ken Kirton, who is also responsible for the Make Lemonade logo.


Temitope Tijani illustrated by Genie Espinosa

‘I wanted the shop to be a platform for many people to show their work, not just for our own stuff,’ says Emete, adding that most of the artists are friends, or friends of friends. Camden Council sponsors Make Lemonade’s rent for the pop-up shop, as part of a scheme to bring new business to Somers Town. This area between Euston and King’s Cross stations isn’t necessarily a retail destination, but the locals have been very welcoming, says Emete.

Make Lemonade will exist mainly on the internet for a while to come, but Emete doesn’t rule out a permanent shop down the line. But the next goal to get the brand into shops as permanent concessions, as well as continuing the collaboration with Asos and focusing on the blog. Along with Bettina, Emete will go to Paris this spring to scout for some higher-range vintage lines, but she wants to stay true to the initial idea of creating a reasonably priced vintage shop – something that isn’t that easy to find in London. ‘We want to make sure we stay close to our roots and remain a brand people want to be part of,’ says Emete, suddenly all shy when she has to be in front of the camera instead of behind the scenes.


Emete Yarici

Make Lemonade pop-up shop will be at 24 Chalton Street, London NW1 1JH until 1st February – after that find them on their website. For more information see our listing and the Make Lemonade Facebook page.

Categories ,ASOS, ,Bettina Krohn, ,Chalton Street Market, ,Dan Sayle, ,Emete Yarici, ,fashion, ,Genie Espinosa, ,Hato Press, ,Holly-ann Ladd, ,Jenny Lloyd, ,Jenny Moe, ,Joana Faria, ,Ken Kirton, ,london, ,Louise Dungate, ,Make Lemonade, ,Oschon Wespi-Tschopp, ,Pop-up Shop, ,Somers Town, ,Supermarket Sarah, ,Temitope Tijani, ,The Youth, ,vintage

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Amelia’s Magazine | Sugar and spice: Make Lemonade opens vintage fashion pop-up shop

gabby-young

Emete Yarici by Jenny Lloyd

It’s impossible to miss the Make Lemonade pop-up shop as you walk up Chalton Street Market, help with big windows displaying the warm and cosy scene for everyone to see. Even standing across the street you can see Make Lemonade founder Emete Yarici pottering around, stomach accompanied by her interns Holly-ann Ladd and Bettina Krohn.


Make Lemonade pop-up shop

Step inside and you’ll find a myriad of treasure, starting with clothes from the Make Lemonade range of one-off vintage finds. As Emete talks me through the contributions from the various designers and artists around the shop it becomes clear this is very much a collaboration. ‘I have been working on getting a shop for over a year, but it’s been a mad rush at putting everything together as I only found out I was getting this shop last week,’ says Emete.


Illustration by Joana Faria

Holly-ann has been collecting vintage charms and made them into necklaces, explains Emete, while more accessories are on display from knitwear designer Louise Dungate. The walls are covered by charity shop finds, as well as prints from graphic designers Dan Sayle and Oschon Wespi-Tschopp. This comes from a tie-up with environmentally friendly printers Hato Press. ‘We will be doing a live screenprinting session here on Saturday, where people can choose a design and have it printed on a bag,’ says Emete.

On Wednesday 26th there will be a free styling evening, followed by a music night on the 28th. Norwegian pop and jazz singer Jenny Moe will provide entertainment, alongside the group The Youth. ‘People can bring their own drinks and there will be lots of cushions, so people can come and talk and chill out,’ says Emete. More details of this and other events, including a film screening yet to be confirmed, can be found on the Make Lemonade Facebook page.

Textile print designer Temitope Tijani has provided a special range of her colourful handmade bags and jewellery, while Supermarket Sarah has created a wall of items from the shop – these will go on sale from Supermarket Sarah’s website from 31st January. In addition to clothing, this includes a 1970s coffee set and a very clever apple-a-day calendar from Ken Kirton, who is also responsible for the Make Lemonade logo.


Temitope Tijani illustrated by Genie Espinosa

‘I wanted the shop to be a platform for many people to show their work, not just for our own stuff,’ says Emete, adding that most of the artists are friends, or friends of friends. Camden Council sponsors Make Lemonade’s rent for the pop-up shop, as part of a scheme to bring new business to Somers Town. This area between Euston and King’s Cross stations isn’t necessarily a retail destination, but the locals have been very welcoming, says Emete.

Make Lemonade will exist mainly on the internet for a while to come, but Emete doesn’t rule out a permanent shop down the line. But the next goal to get the brand into shops as permanent concessions, as well as continuing the collaboration with Asos and focusing on the blog. Along with Bettina, Emete will go to Paris this spring to scout for some higher-range vintage lines, but she wants to stay true to the initial idea of creating a reasonably priced vintage shop – something that isn’t that easy to find in London. ‘We want to make sure we stay close to our roots and remain a brand people want to be part of,’ says Emete, suddenly all shy when she has to be in front of the camera instead of behind the scenes.


Emete Yarici

Make Lemonade pop-up shop will be at 24 Chalton Street, London NW1 1JH until 1st February – after that find them on their website. For more information see our listing and the Make Lemonade Facebook page.

Categories ,ASOS, ,Bettina Krohn, ,Chalton Street Market, ,Dan Sayle, ,Emete Yarici, ,fashion, ,Genie Espinosa, ,Hato Press, ,Holly-ann Ladd, ,Jenny Lloyd, ,Jenny Moe, ,Joana Faria, ,Ken Kirton, ,london, ,Louise Dungate, ,Make Lemonade, ,Oschon Wespi-Tschopp, ,Pop-up Shop, ,Somers Town, ,Supermarket Sarah, ,Temitope Tijani, ,The Youth, ,vintage

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Amelia’s Magazine | Valentines Day: Gifts and Ideas


Illustration by Matilde Sazio

“This song is about fucking up against the wall, unhealthyJoan Wasser announces to introduce “Hard white wall”, a track from her second album To Survive at her Barbican gig. Never the shrinking violet, Joan is standing in an all-in-one fitted black leather number, slashed at the back, as the spotlights converge on her small frame. Last Sunday was the seventh time I have seen Joan As Police Woman in London.

The first time I saw Joan play was on a balmy summer’s evening in 2006 at now defunct The Spitz in Spitalfields, which in my opinion, used to put on some of the best gigs in London. The venue was at capacity that night and the air inside was clammy to the point where every surface I touched, whether it was a table or wall, seemed to be coated with a film of sweat. Fresh from a tour supporting Guillemots, Joan took the stage in a silver metallic floor length gown and wowed the audience with her electric solo set. No big stage productions, no fancy costume changes, not even a band; just Joan with her powerful, soulful vocals, Korg keyboard and guitar. I am certain that she gained some lifelong fans that night, of which I am one.

The truth is my enthusiasm for Joan extends beyond just liking her records and appreciating her live performances. There’s something about her music – in the same vein as Antony and the Johnsons, Rufus Wainwright, Cat Power and Regina Spektor – which deeply resonates with me. Her sound is raw, honest, pure and sung from the heart in a way which isn’t bland, overdone or contrived. The combination of her emotive vocals, attention to detail in the form of a subtle stroke of cymbal here and an echo of string instruments there, has had the power to reduce me to tears in the past (although I have been known to cry at most things!).

Over the years, Joan has seen me through the best and worst of times: she’s been the soundtrack to exciting train and coach journeys across South East Asia and South America as I have admired the ever-changing landscapes, accompanied me as I have trudged miserably into work on an overheated tube wedged up against some hairy obese man’s armpit, and comforted me through the pain of a relationship break-up where I often found myself lying kidney-bean shaped, feeling sorry for myself (on this last point, what I have learned is that boyfriends may come and go, but if you discover a good artist, they have an unparalleled reliance. Joan has consistently delivered the goods since her first album and that Spitz gig in 2006, which is far more than what can be said of any of my recent relationships).

A multi-instrumentalist who flits effortlessly from piano to guitar to violin, Joan has worked and performed with the likes of Antony and the Johnsons, Rufus Wainwright, Lou Reed, Nick Cave and Elton John to name but a few. Much is made of the fact that she was the girlfriend of the luminous late-Jeff Buckley when he died, whose “Everybody Here Wants You” track is rumoured to be inspired by her, but for Joan to be defined by this alone is grossly unfair. The recognition that she deserves should be based purely on her own talent of epic proportions.

In the same vein as Antony and Rufus, much of Joan’s charm lies in her musical arrangements and unique which can be spine-tingling, served tender or harsh. Her new album, The Deep Field unfurls her lust for life and presents to us a more positive and upbeat individual compared to her earlier offerings, Real Life (2006) and To Survive (2008). In her own words, it is her “most open, joyous record” to date. Although the record is a departure from her more typical sombre sound, its essence is consistent with her previous work where she continues to demonstrate mood, depth, authenticity and sophisticated musical arrangements, which is a rare gem amongst some of the generic, non-memorable cack that passes for music today.

When I meet Joan for tea at the K-West Hotel in Shepherd’s Bush for our interview, she is friendly and upbeat, but appears visibly tired after having spent two days trekking across the UK to do promo work. I try to act cool and calm, but I am sweating like hell and on my way to the hotel, I slip over and land on my bottom to the amusement of two young teenage boys who break out into hysterics, which makes for a nice ice-breaker as I re-tell my story.

Wearing a brown leather jacket, a matching pair of trousers and a bright yellow t-shirt with “Strut ‘n’ Stuff” emblazoned across the front that she picked up from a thrift store, with her thick unkempt dark brown hair and flawless skin, Joan looks much younger than her years – much closer to 30 than 40.

As we sit on a comfy sofa in the library area of the hotel, Joan is oblivious to the two men in suits sitting behind us having a business meeting, who shoot a few disapproving glances in our direction as her voice gets progressively louder over the course of the interview. Speaking animatedly with a cup of herbal tea (she is trying to cut back on the coffee) in one hand and some neatly cut slices of apple in the other, Joan and I discuss life before Joan As Police Woman, the inspiration behind her new record, being in a better place and who’s house she’d most like to be a fly on the wall at, all in the good company of some soft-porn inspired saxophone music, playing softly in the background…

You trained as a classical musician and spent some time performing as one. What was the catalyst for you to explore being an alternative musician?
I always listened to different kinds of music as I was growing up and throughout my classical training. Classical music and non-classical music is all music so for me; it wasn’t all that big of a stretch making other music. I loved studying classical music, but I wasn’t really interested in making it my life’s work because I really wanted to make new music. There were also plenty of people who were better equipped at bringing new insight to the Beethoven violin concerto and I was not one of them. I loved learning the discipline behind that but pursuing a career in it didn’t interest me so when I moved to Boston to go to school I started playing in bands then because all my friends were in bands and the rest, I guess they say, is history.

You’ve been in several bands since you started out as a musician, including playing violin with Rufus Wainwright and Antony and the Johnsons, yet it as only in 2004 that you decided to front your own band. Why was there this delay?
Well I played violin exclusively for some time so I was mostly contributing to other peoples’ bands which I loved doing. I was playing an instrument that is like a voice in itself. You don’t write songs on the violin so I had no way of writing. I picked up a guitar in 1997 to see what it was like; I wanted to figure out if I could write songs and started writing. I put a band together called Black Beetle and wrote a few songs with them and I joined Antony’s band. At this stage, I was still playing with lots of people doing string arranging, but I also wanted to try out my voice which sounded horrible to me at the time. In the beginning you’re not used to what it sounds like and it doesn’t feel natural.

But surely you must have had reassurance from your friends that your voice is anything but horrible…
Well no one heard it. I started playing but I didn’t tell many people. I did get a lot of support from my friends which helped a lot, even if you think they’re lying because they love you.

So it was all very much about stepping slowly out of your comfort zone…
Yes, very much so. Antony had me open with one of his songs solo sometimes. It was a very anxious experience, especially as I was around a lot of astounding vocal performers. It was really scary, but I’m that kind of person where I jump into the deep end. It’s the only way to do things. I was making a record with Black Beetle that never got released, which was part of the learning process and then that band broke up in 2002 but I kept going; playing on my own and then I got a drummer to play with me and then Rufus asked me to go on tour and open for him and it just all went from there.

The first time I saw you perform was at The Spitz in 2006, and even back then you seemed to be a very natural performer. Has performing always been second nature to you?
At that point I felt a lot better. Opening for Rufus (Wainwright) was a good experience – you can’t really be opening for a crowd of total music lovers without getting your act together. Also, the fact that I come to a city that isn’t mine and tonnes of people show up. It makes you feel great; it makes you think: “OK – well at least I’m doing something right”.

When did you start recording the new album and what were your inspirations for the record?
I started by making a covers record which was fun for me to do. I wanted to get out of my head; my own songwriting. I think it really helped me to direct my songwriting on this record. I’m in a great place these days so I feel really open and joyful and I really wanted to get this across in the record. I first recorded seven songs that I had been writing since my last record; some of which I had been playing live, some I hadn’t been. I did that in March and completed those songs and surveyed the scene and decided what the record needed and then spent a few months writing five more songs to fill out the record the way I saw it in June and then mixed the whole thing at the end of last summer. It was really fun because I really had never done that before. Before I would record what I had and decide what it needed and then wrote that kind of song to fit the record so this time, the new approach was a fun exercise for me. I recorded at the same studio with the same producer and I feel very comfortable there; it makes me feel like I’m coming home. And then I just got all of my favourite musicians to contribute to the record. It was just an absolute glorious experience.

How do you think your sound has evolved since Real Life and To Survive?
It’s interesting because when I listen to my songs, I think all the time: “Where did that come from?” It’s beyond me. But I feel like I’m in a different place now…much more relaxed with myself in general. This is one of the treasures of spending more time alive because you get more comfortable with yourself and your surroundings.

You reached a milestone age last summer (Joan turned 40) – were there any anxieties?
I was really excited about it because I felt like it was a demarcation point of where I really didn’t have to give a shit about anything anymore. I never had to before, but I could just actually free myself of all the youth stuff because I have experienced a lot of stuff and it’s really been worth it even though things were very difficult at times. I feel really lucky that everyday feels a bit better than the last day because I’m determined to live a full life.

How did you celebrate?
I had a big party on my roof at home (just outside New York). It was really nice because I was there for the first time on my birthday and I really embraced it.

What advice would you give a 20 year old Joan and 30 year old Joan?
I would just reassure the 20 year old Joan that things are definitely going to get better – I did not think that then. At 30…I don’t know…the thing is I wouldn’t ever do anything differently. You have to learn everything the way you learn them, unfortunately sometimes.

What do you do to switch off?
I definitely have to exercise or I go crazy. I need that in my life so I do that a lot. I spend a certain amount of time with my friends being ridiculous and making jokes as terrible as possible. Oh and drinking way too much coffee.

Who’s house would you most like to be a fly on the wall at?
Prince…definitely! He’s the only person who I think: “What is he doing right now?”. Because you know it’s something weird…or fascinating. He’s just incredible; amazing.

Joan’s new album The Deep Field is out now on PIAS records and she is playing across the UK until 13 February.


Illustration by Matilde Sazio

“This song is about fucking up against the wall, discountJoan Wasser announces to introduce “Hard white wall”, adiposity a track from her second album To Survive at her Barbican gig. Never the shrinking violet, recipe Joan is standing in an all-in-one fitted black leather number, slashed at the back, as the spotlights converge on her small frame. Last Sunday was the seventh time I have seen Joan As Police Woman in London.

The first time I saw Joan play was on a balmy summer’s evening in 2006 at now defunct The Spitz in Spitalfields, which in my opinion, used to put on some of the best gigs in London. The venue was at capacity that night and the air inside was clammy to the point where every surface I touched, whether it was a table or wall, seemed to be coated with a film of sweat. Fresh from a tour supporting Guillemots, Joan took the stage in a silver metallic floor length gown and wowed the audience with her electric solo set. No big stage productions, no fancy costume changes, not even a band; just Joan with her powerful, soulful vocals, Korg keyboard and guitar. I am certain that she gained some lifelong fans that night, of which I am one.


Illustration by Darren Fletcher

The truth is my enthusiasm for Joan extends beyond just liking her records and appreciating her live performances. There’s something about her music – in the same vein as Antony and the Johnsons, Rufus Wainwright, Cat Power and Regina Spektor – which deeply resonates with me. Her sound is raw, honest, pure and sung from the heart in a way which isn’t bland, overdone or contrived. The combination of her emotive vocals, attention to detail in the form of a subtle stroke of cymbal here and an echo of string instruments there, has had the power to reduce me to tears in the past (although I have been known to cry at most things!).

Over the years, Joan has seen me through the best and worst of times: she’s been the soundtrack to exciting train and coach journeys across South East Asia and South America as I have admired the ever-changing landscapes, accompanied me as I have trudged miserably into work on an overheated tube wedged up against some hairy obese man’s armpit, and comforted me through the pain of a relationship break-up where I often found myself lying kidney-bean shaped, feeling sorry for myself (on this last point, what I have learned is that boyfriends may come and go, but if you discover a good artist, they have an unparalleled reliance. Joan has consistently delivered the goods since her first album and that Spitz gig in 2006, which is far more than what can be said of any of my recent relationships).


Illustration by Darren Fletcher

A multi-instrumentalist who flits effortlessly from piano to guitar to violin, Joan has worked and performed with the likes of Antony and the Johnsons, Rufus Wainwright, Lou Reed, Nick Cave and Elton John to name but a few. Much is made of the fact that she was the girlfriend of the luminous late-Jeff Buckley when he died, whose “Everybody Here Wants You” track is rumoured to be inspired by her, but for Joan to be defined by this alone is grossly unfair. The recognition that she deserves should be based purely on her own talent of epic proportions.

In the same vein as Antony and Rufus, much of Joan’s charm lies in her musical arrangements and unique which can be spine-tingling, served tender or harsh. Her new album, The Deep Field unfurls her lust for life and presents to us a more positive and upbeat individual compared to her earlier offerings, Real Life (2006) and To Survive (2008). In her own words, it is her “most open, joyous record” to date. Although the record is a departure from her more typical sombre sound, its essence is consistent with her previous work where she continues to demonstrate mood, depth, authenticity and sophisticated musical arrangements, which is a rare gem amongst some of the generic, non-memorable cack that passes for music today.


Illustration by Matilde Sazio

When I meet Joan for tea at the K-West Hotel in Shepherd’s Bush for our interview, she is friendly and upbeat, but appears visibly tired after having spent two days trekking across the UK to do promo work. I try to act cool and calm, but I am sweating like hell and on my way to the hotel, I slip over and land on my bottom to the amusement of two young teenage boys who break out into hysterics, which makes for a nice ice-breaker as I re-tell my story.

Wearing a brown leather jacket, a matching pair of trousers and a bright yellow t-shirt with “Strut ‘n’ Stuff” emblazoned across the front that she picked up from a thrift store, with her thick unkempt dark brown hair and flawless skin, Joan looks much younger than her years – much closer to 30 than 40.

As we sit on a comfy sofa in the library area of the hotel, Joan is oblivious to the two men in suits sitting behind us having a business meeting, who shoot a few disapproving glances in our direction as her voice gets progressively louder over the course of the interview. Speaking animatedly with a cup of herbal tea (she is trying to cut back on the coffee) in one hand and some neatly cut slices of apple in the other, Joan and I discuss life before Joan As Police Woman, the inspiration behind her new record, being in a better place and who’s house she’d most like to be a fly on the wall at, all in the good company of some soft-porn inspired saxophone music, playing softly in the background…

You trained as a classical musician and spent some time performing as one. What was the catalyst for you to explore being an alternative musician?
I always listened to different kinds of music as I was growing up and throughout my classical training. Classical music and non-classical music is all music so for me; it wasn’t all that big of a stretch making other music. I loved studying classical music, but I wasn’t really interested in making it my life’s work because I really wanted to make new music. There were also plenty of people who were better equipped at bringing new insight to the Beethoven violin concerto and I was not one of them. I loved learning the discipline behind that but pursuing a career in it didn’t interest me so when I moved to Boston to go to school I started playing in bands then because all my friends were in bands and the rest, I guess they say, is history.

You’ve been in several bands since you started out as a musician, including playing violin with Rufus Wainwright and Antony and the Johnsons, yet it as only in 2004 that you decided to front your own band. Why was there this delay?
Well I played violin exclusively for some time so I was mostly contributing to other peoples’ bands which I loved doing. I was playing an instrument that is like a voice in itself. You don’t write songs on the violin so I had no way of writing. I picked up a guitar in 1997 to see what it was like; I wanted to figure out if I could write songs and started writing. I put a band together called Black Beetle and wrote a few songs with them and I joined Antony’s band. At this stage, I was still playing with lots of people doing string arranging, but I also wanted to try out my voice which sounded horrible to me at the time. In the beginning you’re not used to what it sounds like and it doesn’t feel natural.


But surely you must have had reassurance from your friends that your voice is anything but horrible…
Well no one heard it. I started playing but I didn’t tell many people. I did get a lot of support from my friends which helped a lot, even if you think they’re lying because they love you.

So it was all very much about stepping slowly out of your comfort zone…
Yes, very much so. Antony had me open with one of his songs solo sometimes. It was a very anxious experience, especially as I was around a lot of astounding vocal performers. It was really scary, but I’m that kind of person where I jump into the deep end. It’s the only way to do things. I was making a record with Black Beetle that never got released, which was part of the learning process and then that band broke up in 2002 but I kept going; playing on my own and then I got a drummer to play with me and then Rufus asked me to go on tour and open for him and it just all went from there.

The first time I saw you perform was at The Spitz in 2006, and even back then you seemed to be a very natural performer. Has performing always been second nature to you?
At that point I felt a lot better. Opening for Rufus (Wainwright) was a good experience – you can’t really be opening for a crowd of total music lovers without getting your act together. Also, the fact that I come to a city that isn’t mine and tonnes of people show up. It makes you feel great; it makes you think: “OK – well at least I’m doing something right”.

When did you start recording the new album and what were your inspirations for the record?
I started by making a covers record which was fun for me to do. I wanted to get out of my head; my own songwriting. I think it really helped me to direct my songwriting on this record. I’m in a great place these days so I feel really open and joyful and I really wanted to get this across in the record. I first recorded seven songs that I had been writing since my last record; some of which I had been playing live, some I hadn’t been. I did that in March and completed those songs and surveyed the scene and decided what the record needed and then spent a few months writing five more songs to fill out the record the way I saw it in June and then mixed the whole thing at the end of last summer. It was really fun because I really had never done that before. Before I would record what I had and decide what it needed and then wrote that kind of song to fit the record so this time, the new approach was a fun exercise for me. I recorded at the same studio with the same producer and I feel very comfortable there; it makes me feel like I’m coming home. And then I just got all of my favourite musicians to contribute to the record. It was just an absolute glorious experience.

How do you think your sound has evolved since Real Life and To Survive?
It’s interesting because when I listen to my songs, I think all the time: “Where did that come from?” It’s beyond me. But I feel like I’m in a different place now…much more relaxed with myself in general. This is one of the treasures of spending more time alive because you get more comfortable with yourself and your surroundings.

You reached a milestone age last summer (Joan turned 40) – were there any anxieties?
I was really excited about it because I felt like it was a demarcation point of where I really didn’t have to give a shit about anything anymore. I never had to before, but I could just actually free myself of all the youth stuff because I have experienced a lot of stuff and it’s really been worth it even though things were very difficult at times. I feel really lucky that everyday feels a bit better than the last day because I’m determined to live a full life.

How did you celebrate?
I had a big party on my roof at home (just outside New York). It was really nice because I was there for the first time on my birthday and I really embraced it.

What advice would you give a 20 year old Joan and 30 year old Joan?
I would just reassure the 20 year old Joan that things are definitely going to get better – I did not think that then. At 30…I don’t know…the thing is I wouldn’t ever do anything differently. You have to learn everything the way you learn them, unfortunately sometimes.

What do you do to switch off?
I definitely have to exercise or I go crazy. I need that in my life so I do that a lot. I spend a certain amount of time with my friends being ridiculous and making jokes as terrible as possible. Oh and drinking way too much coffee.

Who’s house would you most like to be a fly on the wall at?
Prince…definitely! He’s the only person who I think: “What is he doing right now?”. Because you know it’s something weird…or fascinating. He’s just incredible; amazing.

Joan’s new album The Deep Field is out now on PIAS records and she is playing across the UK until 13 February.


Illustration by Matilde Sazio

“This song is about fucking up against the wall, viagra ” announces Joan Wasser to introduce “Hard white wall”, a track from her second album To Survive at her Barbican gig. Never the shrinking violet, Joan is standing in an all-in-one fitted black leather number, slashed at the back, as the spotlights converge on her small frame. Last Sunday was the seventh time I have seen Joan As Police Woman in London.

The first time I saw Joan play was on a balmy summer’s evening in 2006 at now defunct The Spitz in Spitalfields, which in my opinion, used to put on some of the best gigs in London. The venue was at capacity that night and the air inside was clammy to the point where every surface I touched, whether it was a table or wall, seemed to be coated with a film of sweat. Fresh from a tour supporting Guillemots, Joan took the stage in a silver metallic floor length gown and wowed the audience with her electric solo set. No big stage productions, no fancy costume changes, not even a band; just Joan with her powerful, soulful vocals, Korg keyboard and guitar. I am certain that she gained some lifelong fans that night, of which I am one.


Illustration by Darren Fletcher

The truth is my enthusiasm for Joan extends beyond just liking her records and appreciating her live performances. There’s something about her music – in the same vein as Antony and the Johnsons, Rufus Wainwright, Cat Power and Regina Spektor – which deeply resonates with me. Her sound is raw, honest, pure and sung from the heart in a way which isn’t bland, overdone or contrived. The combination of her emotive vocals, attention to detail in the form of a subtle stroke of cymbal here and an echo of string instruments there, has had the power to reduce me to tears in the past (although I have been known to cry at most things!).

Over the years, Joan has seen me through the best and worst of times: she’s been the soundtrack to exciting train and coach journeys across South East Asia and South America as I have admired the ever-changing landscapes, accompanied me as I have trudged miserably into work on an overheated tube wedged up against some hairy obese man’s armpit, and comforted me through the pain of a relationship break-up where I often found myself lying kidney-bean shaped, feeling sorry for myself (on this last point, what I have learned is that boyfriends may come and go, but if you discover a good artist, they have an unparalleled reliance. Joan has consistently delivered the goods since her first album and that Spitz gig in 2006, which is far more than what can be said of any of my recent relationships).


Illustration by Darren Fletcher

A multi-instrumentalist who flits effortlessly from piano to guitar to violin, Joan has worked and performed with the likes of Antony and the Johnsons, Rufus Wainwright, Lou Reed, Nick Cave and Elton John to name but a few. Much is made of the fact that she was the girlfriend of the luminous late-Jeff Buckley when he died, whose “Everybody Here Wants You” track is rumoured to be inspired by her, but for Joan to be defined by this alone is grossly unfair. The recognition that she deserves should be based purely on her own talent of epic proportions.

In the same vein as Antony and Rufus, much of Joan’s charm lies in her musical arrangements and unique which can be spine-tingling, served tender or harsh. Her new album, The Deep Field unfurls her lust for life and presents to us a more positive and upbeat individual compared to her earlier offerings, Real Life (2006) and To Survive (2008). In her own words, it is her “most open, joyous record” to date. Although the record is a departure from her more typical sombre sound, its essence is consistent with her previous work where she continues to demonstrate mood, depth, authenticity and sophisticated musical arrangements, which is a rare gem amongst some of the generic, non-memorable cack that passes for music today.


Illustration by Matilde Sazio

When I meet Joan for tea at the K-West Hotel in Shepherd’s Bush for our interview, she is friendly and upbeat, but appears visibly tired after having spent two days trekking across the UK to do promo work. I try to act cool and calm, but I am sweating like hell and on my way to the hotel, I slip over and land on my bottom to the amusement of two young teenage boys who break out into hysterics, which makes for a nice ice-breaker as I re-tell my story.

Wearing a brown leather jacket, a matching pair of trousers and a bright yellow t-shirt with “Strut ‘n’ Stuff” emblazoned across the front that she picked up from a thrift store, with her thick unkempt dark brown hair and flawless skin, Joan looks much younger than her years – much closer to 30 than 40.

As we sit on a comfy sofa in the library area of the hotel, Joan is oblivious to the two men in suits sitting behind us having a business meeting, who shoot a few disapproving glances in our direction as her voice gets progressively louder over the course of the interview. Speaking animatedly with a cup of herbal tea (she is trying to cut back on the coffee) in one hand and some neatly cut slices of apple in the other, Joan and I discuss life before Joan As Police Woman, the inspiration behind her new record, being in a better place and who’s house she’d most like to be a fly on the wall at, all in the good company of some soft-porn inspired saxophone music, playing softly in the background…

You trained as a classical musician and spent some time performing as one. What was the catalyst for you to explore being an alternative musician?
I always listened to different kinds of music as I was growing up and throughout my classical training. Classical music and non-classical music is all music so for me; it wasn’t all that big of a stretch making other music. I loved studying classical music, but I wasn’t really interested in making it my life’s work because I really wanted to make new music. There were also plenty of people who were better equipped at bringing new insight to the Beethoven violin concerto and I was not one of them. I loved learning the discipline behind that but pursuing a career in it didn’t interest me so when I moved to Boston to go to school I started playing in bands then because all my friends were in bands and the rest, I guess they say, is history.

You’ve been in several bands since you started out as a musician, including playing violin with Rufus Wainwright and Antony and the Johnsons, yet it as only in 2004 that you decided to front your own band. Why was there this delay?
Well I played violin exclusively for some time so I was mostly contributing to other peoples’ bands which I loved doing. I was playing an instrument that is like a voice in itself. You don’t write songs on the violin so I had no way of writing. I picked up a guitar in 1997 to see what it was like; I wanted to figure out if I could write songs and started writing. I put a band together called Black Beetle and wrote a few songs with them and I joined Antony’s band. At this stage, I was still playing with lots of people doing string arranging, but I also wanted to try out my voice which sounded horrible to me at the time. In the beginning you’re not used to what it sounds like and it doesn’t feel natural.


But surely you must have had reassurance from your friends that your voice is anything but horrible…
Well no one heard it. I started playing but I didn’t tell many people. I did get a lot of support from my friends which helped a lot, even if you think they’re lying because they love you.

So it was all very much about stepping slowly out of your comfort zone…
Yes, very much so. Antony had me open with one of his songs solo sometimes. It was a very anxious experience, especially as I was around a lot of astounding vocal performers. It was really scary, but I’m that kind of person where I jump into the deep end. It’s the only way to do things. I was making a record with Black Beetle that never got released, which was part of the learning process and then that band broke up in 2002 but I kept going; playing on my own and then I got a drummer to play with me and then Rufus asked me to go on tour and open for him and it just all went from there.

The first time I saw you perform was at The Spitz in 2006, and even back then you seemed to be a very natural performer. Has performing always been second nature to you?
At that point I felt a lot better. Opening for Rufus (Wainwright) was a good experience – you can’t really be opening for a crowd of total music lovers without getting your act together. Also, the fact that I come to a city that isn’t mine and tonnes of people show up. It makes you feel great; it makes you think: “OK – well at least I’m doing something right”.

When did you start recording the new album and what were your inspirations for the record?
I started by making a covers record which was fun for me to do. I wanted to get out of my head; my own songwriting. I think it really helped me to direct my songwriting on this record. I’m in a great place these days so I feel really open and joyful and I really wanted to get this across in the record. I first recorded seven songs that I had been writing since my last record; some of which I had been playing live, some I hadn’t been. I did that in March and completed those songs and surveyed the scene and decided what the record needed and then spent a few months writing five more songs to fill out the record the way I saw it in June and then mixed the whole thing at the end of last summer. It was really fun because I really had never done that before. Before I would record what I had and decide what it needed and then wrote that kind of song to fit the record so this time, the new approach was a fun exercise for me. I recorded at the same studio with the same producer and I feel very comfortable there; it makes me feel like I’m coming home. And then I just got all of my favourite musicians to contribute to the record. It was just an absolute glorious experience.

How do you think your sound has evolved since Real Life and To Survive?
It’s interesting because when I listen to my songs, I think all the time: “Where did that come from?” It’s beyond me. But I feel like I’m in a different place now…much more relaxed with myself in general. This is one of the treasures of spending more time alive because you get more comfortable with yourself and your surroundings.

You reached a milestone age last summer (Joan turned 40) – were there any anxieties?
I was really excited about it because I felt like it was a demarcation point of where I really didn’t have to give a shit about anything anymore. I never had to before, but I could just actually free myself of all the youth stuff because I have experienced a lot of stuff and it’s really been worth it even though things were very difficult at times. I feel really lucky that everyday feels a bit better than the last day because I’m determined to live a full life.

How did you celebrate?
I had a big party on my roof at home (just outside New York). It was really nice because I was there for the first time on my birthday and I really embraced it.

What advice would you give a 20 year old Joan and 30 year old Joan?
I would just reassure the 20 year old Joan that things are definitely going to get better – I did not think that then. At 30…I don’t know…the thing is I wouldn’t ever do anything differently. You have to learn everything the way you learn them, unfortunately sometimes.

What do you do to switch off?
I definitely have to exercise or I go crazy. I need that in my life so I do that a lot. I spend a certain amount of time with my friends being ridiculous and making jokes as terrible as possible. Oh and drinking way too much coffee.

Who’s house would you most like to be a fly on the wall at?
Prince…definitely! He’s the only person who I think: “What is he doing right now?”. Because you know it’s something weird…or fascinating. He’s just incredible; amazing.

Joan’s new album The Deep Field is out now on PIAS records and she is playing across the UK until 13 February.

valentines foxes by bex glover
Valentines Foxes by Bex Glover.

By now if you have any interest in the upcoming consumer fest that is Valentines Day you will probably already have read Hannah’s slightly bah humbug Valentines blog post, recipe which nevertheless gave some great tips on how to best celebrate this festival of luuuurve.

Peacock Heart by Jenny Lloyd
Peacock Heart by Jenny Lloyd. Available to buy as a print over on Society 6.

Last year I detailed how Valentines has been for me in the past – in almost every instance a non event unless I went to the trouble of sending friends and family something special.

jenny robins - red valentine
Red Valentine by Jenny Robins. You can buy her Book of Love here on Etsy.

But I’ve been in my current relationship for quite awhile now and this year Valentines Day throws up all sorts of new worries for me… Will he feel pressurised to take me out? Do I even want to go out and join the masses, here now that the option may in fact be available? What do I feel about how I should be treated and what, at the end of the day, is the best expression of love? Don’t laugh, I’ve seriously never had to think about these things before: my love life has been that rubbish for so long.

valentine's day by Natsuki-Otani
LSD Love by Natsuki Otani – available to buy online at Society 6.

Well, unsurprisingly I have to say that my views remain pretty much the same as they did last year. For me the best way to show that you care about someone is to put a bit of thought into whatever you decide to do on Valentines Day, whether you are showing that kindness to friends and family or a special partner – something that it goes without saying should really be an ongoing year-round state of affairs.

youmakemetick by Adam Smith
youmakemetick by Adam Smith.

Whatever you do steer clear of the crazed demands to BUY BUY BUY, and instead think of what your loved one truly appreciates – which is most likely to be your time and your energy. For me receiving something hand made is always the most appreciated gift there is – time having become such a precious resource in itself. There are some really sweet ideas that cost barely a penny over on Hannah’s blog.

Valentines Icecream by Gemma Smith
Valentines Icecream by Gemma Smith.

Failing that a gift hand made by someone else is definitely a close second best. So in the spirit of collaboration I asked people to send me their hand made Valentines gift ideas via twitter – here’s my pick of the best:

Anko Fairy Steps pendant
Ankolie has contributed to Amelia’s Magazine as an illustrator – here’s her lovely little Fairy Steps necklace which features really cute heart links and a central cabochon that features one of her paintings, available on Etsy.

lovebirds-becca thorne
Becca Thorne offers this adorable love birds linoprint on Etsy.

stay over toothbrush pendant by plastic seconds
On the recycled jewellery front how about this jokey Stay Over toothbrush necklace from Plastic Seconds? Also seen in the ICA shop.

Prick Your Finger hearts
Prick Your Finger offer these lovely knitted wool hearts that were knitted by Mary in the Shetlands: a steal at £4.50

Rob Ryan Valentines
He’s the king of romantic whimsy so I felt duty bound to include the now obligatory Rob Ryan laser cut piece Can We Shall We – miraculously there appear to still be some of these in stock at Soma Gallery. Grab em whilst you can.

Valentines fisheye camera by Gemma Smith
Valentines fisheye camera by Gemma Smith.

Lomography have brought out a special edition Diana F+ camera encrusted in naked people and a Fisheye 2 in syrupy sweet pink. If your lover is not yet a hipstamatic aficionado now may might be a good time for them to try analogue again.

I Heart Music by Liz Lewis
I Heart Music by Liz Lewis.

Flowers would never ever go amiss… so long as they haven’t been flown in from some beleaguered country far away.

LOVE by Lou Cloud
LOVE by Lou Cloud.

And I like jewellery. Don’t know why. I just do. I think it’s something about the fact that a treasured piece can be worn almost all the time as a reminder of someone’s devotion, which is why I respond very well to delicate pieces… particularly in gold.

Laura Gravestock
Love these rose gold pieces by Laura Gravestock, and quite reasonably priced too.

Peppermint Patty. An oil painting by Artist Andrea
Peppermint Patty. An oil painting by Artist Andrea.

Speaking of which, the much anticipated UK Fairtrade ethical gold standard came into force only yesterday, so here’s hoping that it will soon become very much easier to buy luxury jewellery that is made without harm to people or planet. Because, after all, where’s the love in that?

Oria-blossom-bird
Over at EC One ethical jewellery brand Oria (featured in Amelia’s Compendium of Fashion Illustration) offer their lovely lovebird earrings – as illustrated in my book. Purrrrfect, and they come with a totally clear conscience.

Finally, if you’re looking for something to do that’s a bit out of the ordinary, how about a trip to the Museum of Everything to see the current Peter Blake curated exhibition for the last time? There will be things to watch all over the weekend, including live music, and a film showing.

Je t'aime by Anieszka Banks
Je t’aime by Anieszka Banks.

The School for Life is well known for hosting some ever so intriguing seminars. On February 14th they ask:
Who’d be in a relationship?
At its best, love can make us deliriously happy. At worst, it makes us more miserable than anything on earth. It robs us of our autonomy, freedom and financial independence. It can bring disillusion, heartbreak and betrayal.
Who’d be single?
We’re confined to the prison of our established and frequently very boring selves. At best, singleness allows us to be free agents, able to fulfill our desires. At worst, it drags us down to the depths of loneliness. It robs us of intimacy, personal engagement, and an understanding that true happiness is about giving oneself away. 

Paris by Joanna Faria
Paris by Joana Faria.

So why not book an evening with author Simon Critchley? He’ll be talking at The School for Life which is located at 70 Marchmont Street, London WC1N 1AB.

Elliott_Quince_Linocut_illustration Quinky Art
And if you’re still feeling a bit grumpy about the whole affair how about this free downloadable Zombie Valentines lino cut from Quinky Art?

No pressure on the boyfriend at all then. But between this lot there’s a little something for everyone don’t you think? Especially the ladies amongst us…

emma_block_Oria_jewellery
Oria Lovebird necklace as featured in Amelia’s Compendium of Fashion Illustration. Illustration by Emma Block.

You can read more about my abysmal love life in my Valentines blog post from 2010.

Categories ,ACOFI, ,Adam Smith, ,Amelia’s Compendium of Fashion Illustration, ,Andrea Peterson, ,Anieszka Banks, ,Ankolie, ,Artist Andrea, ,Becca Thorne, ,Bex Glover, ,Can We Shall We, ,Diana F+, ,EC One, ,Emma Block, ,Ethical Gold, ,etsy, ,fairtrade, ,Fisheye 2, ,Flowers, ,Gemma Smith, ,gifts, ,Gold, ,hearts, ,ica, ,Je t’aime, ,Jenny Lloyd, ,Jenny Robins, ,jewellery, ,Joana Faria, ,Laura Gravestock, ,Liz Lewis, ,Lou Cloud, ,Museum of Everything, ,Natsuki Otani, ,Oria, ,Peacock Heart, ,Peter Blake, ,Plastic Seconds, ,Prick your Finger, ,Quinky Art, ,rob ryan, ,Simon Critchley, ,Society 6, ,Soma Gallery, ,The School of Life, ,Valentine’s Day

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Michael Van Der Ham (by Amelia)

Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

I cannot tell a lie, order sickness having tried in vain for several seasons to get tickets, doctor I was super excited to finally be in attendance at a Mark Fast show. Knitwear was my first love. I spent much of teens knitting 80s tastic jumpers and despite opting to specialise in printed textile design at university I eventually started a knitwear label at the same time as Amelia’s Magazine. Unfortunately it didn’t last because it soon became apparent that the magazine was going to dominate my time and energy, so now big bags of ethically dyed rare breed wool sit languishing in my parents attic.

Mark Fast A/W 2011 by Michaela Meadow
Mark Fast A/W 2011 by Michaela Meadow.

Knitwear has been overlooked by high fashion for a long time, but in recent times there have been encouraging signs of its resurgence – with designers such as Mark Fast, Cooperative Designs and Alice Palmer leading the way. Mark has become well known for sexy figure hugging pieces with dramatic details that he creates using specialised techniques.

Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

This season he worked predominantly in merino wool in tones of oatmeal, beige, shades of orange and black to create ribbed and ridged bodycon numbers fit for the most glamourous cocktail party. He also worked in leather with Canadian retailer Danier to create complementary pieces that included sexy corseted tops, wide legged trousers and buttersoft crop jackets, worn with sheer fabric and swishing straps. High necks followed a familiar trend for A/W 2011, as did the use of deep orange. One particular standout piece was a massive round shouldered ridged cardigan that called to mind a similar piece by fellow design supremo Georgia Hardinge.

Dresses and coats with plush shoulder bolsters worked especially well, as did the plump trim on a mini dress worn with a giant fluffy hat and platforms. Also of note was a swirling maxi skirted number with covered arms that only left the shoulders sexily bare. Boots were knee high and sexily louche and accessories included big bangles and spiky neckpieces.

The show ended on a showpiece backless leather hooded coat, trailing a huge train behind like a sweeping Hollywood baddie. Once more Mark Fast chose normal sized women to model his collection with the use of several “plus size” models. These lush beauties only served to emphasise the extreme skinniness of the few extremely bony girls included in the show. And the joy of it? These dresses arguably worked way better on the girls that looked more like real women.

This is one happy bunny to have at last seen a Mark Fast show.
Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

I cannot tell a lie, pharmacy having tried in vain for several seasons to get tickets, here I was super excited to finally be in attendance at a Mark Fast show. Knitwear was my first love. I spent much of teens knitting 80s tastic jumpers and despite opting to specialise in printed textile design at university I eventually started a knitwear label at the same time as Amelia’s Magazine. Unfortunately it didn’t last because it soon became apparent that the magazine was going to dominate my time and energy, sildenafil so now big bags of ethically dyed rare breed wool sit languishing in my parents attic.

Mark Fast A/W 2011 by Michaela Meadow
Mark Fast A/W 2011 by Michaela Meadow.

Knitwear has been overlooked by high fashion for a long time, but in recent times there have been encouraging signs of its resurgence – with designers such as Mark Fast, Cooperative Designs and Alice Palmer leading the way. Mark has become well known for sexy figure hugging pieces with dramatic details that he creates using specialised techniques.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

This season he worked predominantly in merino wool in tones of oatmeal, beige, shades of orange and black to create ribbed and ridged bodycon numbers fit for the most glamourous cocktail party. He also worked in leather with Canadian retailer Danier to create complementary pieces that included sexy corseted tops, wide legged trousers and buttersoft crop jackets, worn with sheer fabric and swishing straps. High necks followed a familiar trend for A/W 2011, as did the use of deep orange. One particular standout piece was a massive round shouldered ridged cardigan that called to mind a similar piece by fellow design supremo Georgia Hardinge.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

Dresses and coats with plush shoulder bolsters worked especially well, as did the plump trim on a mini dress worn with a giant fluffy hat and platforms. Also of note was a swirling maxi skirted number with covered arms that only left the shoulders sexily bare. Boots were knee high and sexily louche and accessories included big bangles and spiky neckpieces.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

The show ended on a showpiece backless leather hooded coat, trailing a huge train behind like a sweeping Hollywood baddie. Once more Mark Fast chose normal sized women to model his collection with the use of several “plus size” models. These lush beauties only served to emphasise the extreme skinniness of the few extremely bony girls included in the show. And the joy of it? These dresses arguably worked way better on the girls that looked more like real women.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

This is one happy bunny to have at last seen a Mark Fast show.
Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

I cannot tell a lie, rx having tried in vain for several seasons to get tickets, case I was super excited to finally be in attendance at a Mark Fast show. Knitwear was my first love. I spent much of teens knitting 80s tastic jumpers and despite opting to specialise in printed textile design at university I eventually started a knitwear label at the same time as Amelia’s Magazine. Unfortunately it didn’t last because it soon became apparent that the magazine was going to dominate my time and energy, more about so now big bags of ethically dyed rare breed wool sit languishing in my parents attic.

Mark Fast A/W 2011 by Michaela Meadow
Mark Fast A/W 2011 by Michaela Meadow.

Knitwear has been overlooked by high fashion for a long time, but in recent times there have been encouraging signs of its resurgence – with designers such as Mark Fast, Cooperative Designs and Alice Palmer leading the way. Mark has become well known for sexy figure hugging pieces with dramatic details that he creates using specialised techniques.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

This season he worked predominantly in merino wool in tones of oatmeal, beige, shades of orange and black to create ribbed and ridged bodycon numbers fit for the most glamourous cocktail party. He also worked in leather with Canadian retailer Danier to create complementary pieces that included sexy corseted tops, wide legged trousers and buttersoft crop jackets, worn with sheer fabric and swishing straps. High necks followed a familiar trend for A/W 2011, as did the use of deep orange. One particular standout piece was a massive round shouldered ridged cardigan that called to mind a similar piece by fellow design innovator Georgia Hardinge.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

Dresses and coats with plush shoulder bolsters worked especially well, as did the plump trim on a mini dress worn with a giant fluffy hat and platforms. Also of note was a swirling maxi skirted number with covered arms that only left the shoulders sexily bare. Boots were knee high and louche; accessories included big bangles and spiky neckpieces.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

The show ended on a showpiece backless leather hooded coat, trailing a huge train behind like a sweeping Hollywood baddie. Once more Mark Fast chose normal sized women to model his collection with the use of several “plus size” models. These lush beauties only served to emphasise the extreme skinniness of the few extremely bony girls included in the show. And the joy of it? These dresses arguably worked way better on the girls that looked more like real women.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

This is one happy bunny to have at last seen a Mark Fast show.
Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

I cannot tell a lie, prescription having tried in vain for several seasons to get tickets, remedy I was super excited to finally be in attendance at a Mark Fast show. Knitwear was my first love: I spent much of teens knitting 80s tastic jumpers and despite opting to specialise in printed textile design at university I eventually started a knitwear label at the same time as Amelia’s Magazine. Unfortunately it became apparent that the magazine was going to dominate my time and energy, stomach so now my big bags of ethically dyed rare breed wool sit languishing in my parents attic.

Mark Fast A/W 2011 by Michaela Meadow
Mark Fast A/W 2011 by Michaela Meadow.

Knitwear has been overlooked by high fashion for a long time, but in recent years there have been encouraging signs of its resurgence – with designers such as Mark Fast, Cooperative Designs and Alice Palmer leading the way. Mark has become well known for sexy figure hugging pieces with dramatic details that he creates using specialised techniques.

Mark Fast A/W 2011. Photography by Amelia Gregory
Loving the fairy light look!

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

This season he worked predominantly in merino wool in oatmeal, beige, shades of orange and black to create ribbed and ridged bodycon numbers fit for the most glamourous cocktail party. He also worked in leather with Canadian retailer Danier to create complementary pieces that included sexy corseted tops, wide legged trousers and buttersoft crop jackets, worn with sheer fabric and swishing straps. High necks followed a familiar trend for A/W 2011, as did the use of deep orange. One particular standout piece was a massive round shouldered ridged cardigan that called to mind a similar piece by fellow design innovator Georgia Hardinge.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

Dresses and coats with plush shoulder bolsters worked especially well, as did the plump trim on a mini dress worn with a giant fluffy hat and platforms. Also of note was a swirling maxi skirted number with covered arms that only left the shoulders sexily bare. Boots were knee high and louche; accessories included big bangles and spiky neckpieces.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

The show ended on a showpiece backless leather hooded coat, trailing a huge train behind like a sweeping Hollywood baddie. Once more Mark Fast chose normal sized women to model his collection with the use of several “plus size” models. These lush beauties only served to emphasise the extreme skinniness of the few extremely bony girls included in the show. And the joy of it? These dresses arguably worked way better on the models of more normal size.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

This is one happy bunny to have at last seen a Mark Fast show.
Mark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

I cannot tell a lie, more about having tried in vain for several seasons to get tickets, no rx I was super excited to finally be in attendance at a Mark Fast show. Knitwear was my first love: I spent much of teens knitting 80s tastic jumpers and despite opting to specialise in printed textile design at university I eventually started a knitwear label at the same time as Amelia’s Magazine. Unfortunately it became apparent that the magazine was going to dominate my time and energy, so now my big bags of ethically dyed rare breed wool sit languishing in my parents attic.

Mark Fast A/W 2011 by Michaela Meadow
Mark Fast A/W 2011 by Michaela Meadow.

Knitwear has been overlooked by high fashion for a long time, but in recent years there have been encouraging signs of its resurgence – with designers such as Mark Fast, Cooperative Designs and Alice Palmer leading the way. Mark has become well known for sexy figure hugging pieces with dramatic details that he creates using specialised techniques.

Mark Fast A/W 2011. Photography by Amelia Gregory
Loving the fairy light look!

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011 by Liam McMahon
Mark Fast A/W 2011 by Liam McMahon.

This season he worked predominantly in merino wool in oatmeal, beige, shades of orange and black to create ribbed and ridged bodycon numbers fit for the most glamourous cocktail party. He also worked in leather with Canadian retailer Danier to create complementary pieces that included sexy corseted tops, wide legged trousers and buttersoft crop jackets, worn with sheer fabric and swishing straps. High necks followed a familiar trend for A/W 2011, as did the use of deep orange. One particular standout piece was a massive round shouldered ridged cardigan that called to mind a similar piece by fellow design innovator Georgia Hardinge.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

Dresses and coats with plush shoulder bolsters worked especially well, as did the plump trim on a mini dress worn with a giant fluffy hat and platforms. Also of note was a swirling maxi skirted number with covered arms that only left the shoulders sexily bare. Boots were knee high and louche; accessories included big bangles and spiky neckpieces.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

The show ended on a showpiece backless leather hooded coat, trailing a huge train behind like a sweeping Hollywood baddie. Once more Mark Fast chose normal sized women to model his collection with the use of several “plus size” models. These lush beauties only served to emphasise the extreme skinniness of the few extremely bony girls included in the show. And the joy of it? These dresses arguably worked way better on the models of more normal size.

Mark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia GregoryMark Fast A/W 2011. Photography by Amelia Gregory
Mark Fast A/W 2011. Photography by Amelia Gregory.

This is one happy bunny to have at last seen a Mark Fast show.
Michael Van Der Ham A/W 2011 by Jenny Lloyd
Michael Van Der Ham A/W 2011 by Jenny Lloyd.

Michael Van Der Ham was held at the New Gen space in Billingsgate, visit this site and in the queue I bumped into *name drop alert* Courtney of Forward PR, rx Jeff Garner of Prophetik, Louisa of Cent Magazine and Jessica of Vogue. Usually I just slink in and out of shows as fast as possible, so it was nice to have a friendly little crew to hang out with as we made the most of free food laid on courtesy of Topshop… glasses of champagne, or juice… and creamy butternut squash risotto served in dinky little pots: quite possibly the best risotto I have ever tasted.

Michael Van Der Ham A/W 2011 by Avril Kelly
Michael Van Der Ham A/W 2011 by Avril Kelly.

This was only Michael Van Der Ham‘s second stand alone show, and as we were ushered in to our seats I was left wondering why the hell it had been so hard to get tickets for New Gen shows… the Billingsgate venue is huge, and the PR girls had to hurry standing tickets into seats as the lights went down. It was not exactly busy for either of the shows that I attended here, so it’s a shame that allocation of tickets was so tight.

Michael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia Gregory
Michael Van Der Ham A/W 2011 by Katie HarnettMichael Van Der Ham A/W 2011 by Katie Harnett
Michael Van Der Ham A/W 2011 by Katie Harnett.

Michael Van Der Ham has made his name from a unique cut and paste approach to fashion. Last season he mashed up all sorts of clashing fabrics to create something universally lauded but perhaps not wholly wearable. This season he appeared to address the commerciality question, so first out onto the catwalk came a series of eminently desirable velvet outfits in a range of jewel brights. Each one featured his signature asymmetric draped tailoring, but rendered all in one shade: delicious rose, fuchsia, lime, turquoise and orange.

Michael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011 by Madi
Michael Van Der Ham A/W 2011 by Madi.

From then on in we were in more familiar territory: assorted fabric panels and intarsia knitwear inspired by vintage floral paisleys in 70s style shades of purple and orange, complete with accents of lurex. Heavily tasseled trousers were fun for editorial but of questionable taste for the buying public; far more successful were the wide legged high waisted trousers worn with panelled wool crop jackets.

Michael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011 by Avril KellyMichael Van Der Ham A/W 2011 by Avril Kelly.
Michael Van Der Ham A/W 2011 by Avril Kelly.

But for me the standouts were unquestionably the range of sumptuous velvet dresses. Want. One. Experimenting with more wearable concepts suits Michael Van Der Ham well.

Michael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia GregoryMichael Van Der Ham A/W 2011. Photography by Amelia Gregory
Michael Van Der Ham A/W 2011. Photography by Amelia Gregory.

Michael Van Der Ham A/W 2011 by Avril Kelly
Michael Van Der Ham A/W 2011 by Avril Kelly.

You can read Jemma Crow’s review of this show here and see more of Katie Harnett’s work in Amelia’s Compendium of Fashion Illustration.

Categories ,ACOFI, ,Amelia’s Compendium of Fashion Illustration, ,Assymetrical, ,Avril Kelly, ,Billingsgate, ,Cent Magazine, ,Champagne, ,Courtney Blackman, ,Forward PR, ,Intarsia, ,Jeff Garner, ,Jemma Crow, ,Jenny Lloyd, ,Jessica Bumpus, ,Katie Harnett, ,Louisa Lau, ,Lurex, ,Madi, ,Madi Illustrates, ,Michael van der Ham, ,New Gen, ,Old Billingsgate, ,Prophetik, ,Risotto, ,topshop, ,vogue

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Amelia’s Magazine | Akamuti: natural organic skincare from Wales

[IMAGE] Reeds

Laura Ward has both striking portraits and moody black and white landscapes in her portfolio, viagra but what initially drew me to her work was her‘mirror’ set on Flickr. It’s a very low-key selection of random and sometimes a bit blurry shots, more about taken in a plethora of shiny surfaces. The photographer is always in the picture, generic half-hidden behind the camera, and you can practically hear her going ‘ooooh, shiny!’ as she goes for a quick snap in a car mirror, shop window or water-stained bathroom.

But don’t get me wrong – Laura takes ‘proper’ photos too. This includes some really excellent portraits, skillful and professional but always with a slight quirk. Then there are the airy landscapes and the soft, abstracts shots of female figures, not to mention the surprising plays with layers and light. Laura’s long list of previous exhibitions, past, present and future, demonstrates that this girl isn’t just talented, she also has drive and passion in spades. I think we will be hearing more from Laura – lots more.

[IMAGE] Self-portrait (2)

Your new exhibition with photography group Effra FC is showing now in Camberwell. Tell us a little about Effra please.

Effra FC is a South London collective of photographers, with varying levels of skill and styles, who meet once a month in a local pub. Over the last few years it’s grown from a handful of strangers into a 90+ group. Effra has favoured low-fi (ie free) techniques to show work in the past. Mark from Sun & Doves invited us to put on our first professional show and 16 members opted in. It’s a wonderfully eclectic group of people who don’t take Effra FC too seriously. I think that is what makes it work. I’m really proud to be a part of it.

[IMAGE]
Ponies, on show now with Effra.

Effra started as a Flickr group. It seems to me everyone who uses Flickr adores this site. What is it about this site that resonnates so strongly with its users?

The simplicity of Flickr is one of the reasons that we’re all photographers now. I remember the excitement of taking my pictures out of a static website and having this new interactive audience at my fingertips. Having strangers comment on your work is a thrill. It’s also a huge source of inspiration and reference as it’s saturated with so many impressive photographers and ideas.
[IMAGE] Self-portrait (1)

Your CV of photography exhibitions is impressive. Could you tell us about a favourite project please?

Thank you. I tend to favour projects that take me out of my comfort zone. That said, my favourite project is one called ‘Unthought’. I work on images collaboratively with Belgian photographer Stefan Vanthuyne. We don’t discuss how we do it and quite often it doesn’t work, but that is part of the process. Photography can be very isolating, so ‘Unthought’ is a very happy friendship. I also worked on ‘The Apollo Project’ with Jonny Hughes where we took over a shop for a month and turned it into an art/music venue. I could write a book about that month, so that was definitely significant. As soon as those doors opened, it belonged to the community.

[IMAGE] Unthought

Your previous show was the group exhibition ‘Send me a postcard darling’. What was the thought behind this, and how did you get the enchanting Melissa Auf Der Maur to participate?

I decided to book The Red Gate gallery in south London with the aim of doing something similar to shows in Nottingham and New York. SMAPD evolved into its own little thing thanks to the people that got involved. Postcards are such an accessible format for everyone to produce but it’s a size that can challenge you. A couple of established artists commented on how difficult the format was to work with. I remember seeing one of Melissa’s photographs many years ago which I was really drawn to. It was a self portrait called something like ‘When I’m sad, my nose bleeds’. She’s so supportive of creative projects like this so I just asked her. Having established artists like Melissa Auf der Maur, Chad Van Gaalen and John Riordan means more people might come along and take a look at the work of home studio heroes.

[IMAGE] Autumn

Is there a new project coming up which you can tell us about?

I’ve started planning a new project which is partly inspired by the film ‘The Double Life of Véronique’. At the moment it’s a portrait series of 10 people who lead double lives, or those who do one thing to fund something else. I’m really interested in layers and mystique in subjects and they’ll probably be multi-exposed. I’m also hoping that 2011 takes me out of my comfort zone, which is why I’m taking part in Sonny Malhotra’s ProAm Project.

You have an international background. Do you consider London your home? How does taking photos around London compare with photographing other places?

I’m 32 now and having lived in so many places, I can make anywhere feel like home but London is the one place I feel comfortable. I like diversity, uncertainty and the fact that I have friends from all over the world in the same place. I live in Herne Hill which is a wonderfully friendly little melting pot of the best of all worlds and I can’t help but take photographs of it. That said, I need to get out of it fairly regularly to be able to appreciate it. I’ve done very little London life photography this year and I’d like to get back into it.

[IMAGE] She makes war

Your website and Flickr stream has an impressively wide range of photos and styles. You have these amazing, intense portraits as well as the really fun, playful stuff. What kind of photography is your favourite?

I’ll take photographs of almost anything I prefer an element of surprise and untidiness. I don’t really favour studio lighting, and I try not to plan too much. My favourite kind of picture is a soft abstract female shot. I love Francesca Woodman’s work so if I could take more images akin to hers, I’d be happy. Though I’d never want to rip her off.

I really love the set of pictures taken in mirrors and shiny surfaces – I have one of these myself! But tell me, what’s the deal with these pictures?

It’s the depth, layers and the light! Puddles, mirrors, windows are so much fun. Taking photographs through layers is also great, whether it’s a layer of plastic, water, and even cling film. Despite having photoshop, I use these pre-digital techniques all the time.

[IMAGE] Mirrored

How did you get into photography? What is it you love about it?

I have absolutely no formal training. I started in my teens when my parents allowed me to go travelling to Italy on my own and my dad gave me a Pentax. I was still hoping to be a decent writer back then, but I quickly realised that taking pictures was much easier. I can never find the right words.

What do you do when you’re not taking pictures?

I’ve worked for charities for many years now. My day job is very much focused on numbers and organising – analysis, strategies, reporting, reconciliation and fulfilling appeals. I definitely get a kick out of working both sides of my brain but it’s not easy managing creative projects and having a day job. Having said that, I don’t think I could do one without the other.

Laura Ward’s work is showing now with Effra FC – on until 25 January at the Sun and Doves in Camberwell, 61-63 Coldharbour Lane, London SE5.

Laura Ward Reeds
Reeds

Laura Ward has both striking portraits and moody black and white landscapes in her portfolio, find but what initially drew me to her work was her‘mirror’ set on Flickr. It’s a very low-key selection of random and sometimes a bit blurry shots, ampoule taken in a plethora of shiny surfaces. The photographer is always in the picture, troche half-hidden behind the camera, and you can practically hear her going ‘ooooh, shiny!’ as she goes for a quick snap in a car mirror, shop window or water-stained bathroom.

But don’t get me wrong – Laura takes ‘proper’ photos too. This includes some really excellent portraits, skillful and professional but always with a slight quirk. Then there are the airy landscapes and the soft, abstracts shots of female figures, not to mention the surprising plays with layers and light. Laura’s long list of previous exhibitions, past, present and future, demonstrates that this girl isn’t just talented, she also has drive and passion in spades. I think we will be hearing more from Laura – lots more.

Laura Ward Self 2
Self-portrait

Your new exhibition with photography group Effra FC is showing now in Camberwell. Tell us a little about Effra please.
Effra FC is a South London collective of photographers, with varying levels of skill and styles, who meet once a month in a local pub. Over the last few years it’s grown from a handful of strangers into a 90+ group. Effra has favoured low-fi (ie free) techniques to show work in the past. Mark from Sun and Doves invited us to put on our first professional show and 16 members opted in. It’s a wonderfully eclectic group of people who don’t take Effra FC too seriously. I think that is what makes it work. I’m really proud to be a part of it.

Laura Ward Ponies Effra FC
Ponies, on show now with Effra.

Effra started as a Flickr group. It seems to me everyone who uses Flickr adores this site. What is it about this site that resonnates so strongly with its users?
The simplicity of Flickr is one of the reasons that we’re all photographers now. I remember the excitement of taking my pictures out of a static website and having this new interactive audience at my fingertips. Having strangers comment on your work is a thrill. It’s also a huge source of inspiration and reference as it’s saturated with so many impressive photographers and ideas.

Laura Ward Self 1
Self-portrait

Your CV of photography exhibitions is impressive. Could you tell us about a favourite project please?
Thank you. I tend to favour projects that take me out of my comfort zone. That said, my favourite project is one called ‘Unthought’. I work on images collaboratively with Belgian photographer Stefan Vanthuyne. We don’t discuss how we do it and quite often it doesn’t work, but that is part of the process. Photography can be very isolating, so ‘Unthought’ is a very happy friendship. I also worked on ‘The Apollo Project’ with Jonny Hughes where we took over a shop for a month and turned it into an art/music venue. I could write a book about that month, so that was definitely significant. As soon as those doors opened, it belonged to the community.

Laura Ward Unthought
Unthought

Your previous show was the group exhibition ‘Send me a postcard darling’. What was the thought behind this, and how did you get the enchanting Melissa Auf Der Maur to participate?
I decided to book The Red Gate gallery in south London with the aim of doing something similar to shows in Nottingham and New York. SMAPD evolved into its own little thing thanks to the people that got involved. Postcards are such an accessible format for everyone to produce but it’s a size that can challenge you. A couple of established artists commented on how difficult the format was to work with. I remember seeing one of Melissa’s photographs many years ago which I was really drawn to. It was a self portrait called something like ‘When I’m sad, my nose bleeds’. She’s so supportive of creative projects like this so I just asked her. Having established artists like Melissa Auf der Maur, Chad Van Gaalen and John Riordan means more people might come along and take a look at the work of home studio heroes.

Laura Ward Autumn
Autumn

Is there a new project coming up which you can tell us about?
I’ve started planning a new project which is partly inspired by the film ‘The Double Life of Véronique’. At the moment it’s a portrait series of 10 people who lead double lives, or those who do one thing to fund something else. I’m really interested in layers and mystique in subjects and they’ll probably be multi-exposed. I’m also hoping that 2011 takes me out of my comfort zone, which is why I’m taking part in Sonny Malhotra’s ProAm Project.

You have an international background. Do you consider London your home? How does taking photos around London compare with photographing other places?
I’m 32 now and having lived in so many places, I can make anywhere feel like home but London is the one place I feel comfortable. I like diversity, uncertainty and the fact that I have friends from all over the world in the same place. I live in Herne Hill which is a wonderfully friendly little melting pot of the best of all worlds and I can’t help but take photographs of it. That said, I need to get out of it fairly regularly to be able to appreciate it. I’ve done very little London life photography this year and I’d like to get back into it.

Laura Ward She Makes War
She Makes War

Your website and Flickr stream has an impressively wide range of photos and styles. You have these amazing, intense portraits as well as the really fun, playful stuff. What kind of photography is your favourite?
I’ll take photographs of almost anything I prefer an element of surprise and untidiness. I don’t really favour studio lighting, and I try not to plan too much. My favourite kind of picture is a soft abstract female shot. I love Francesca Woodman’s work so if I could take more images akin to hers, I’d be happy. Though I’d never want to rip her off.

I really love the set of pictures taken in mirrors and shiny surfaces! But tell me, what’s the deal with these pictures?
It’s the depth, layers and the light! Puddles, mirrors, windows are so much fun. Taking photographs through layers is also great, whether it’s a layer of plastic, water, and even cling film. Despite having photoshop, I use these pre-digital techniques all the time.

Laura Ward Mirrored
Mirrored

How did you get into photography? What is it you love about it?
I have absolutely no formal training. I started in my teens when my parents allowed me to go travelling to Italy on my own and my dad gave me a Pentax. I was still hoping to be a decent writer back then, but I quickly realised that taking pictures was much easier. I can never find the right words.

What do you do when you’re not taking pictures?
I’ve worked for charities for many years now. My day job is very much focused on numbers and organising – analysis, strategies, reporting, reconciliation and fulfilling appeals. I definitely get a kick out of working both sides of my brain but it’s not easy managing creative projects and having a day job. Having said that, I don’t think I could do one without the other.

Laura Ward’s work is showing now with Effra FC – on until 25 January at the Sun and Doves in Camberwell, 61-63 Coldharbour Lane, London SE5.
Laura Ward Reeds
Reeds

Laura Ward has both striking portraits and moody black and white landscapes in her portfolio, side effects but what initially drew me to her work was her‘mirror’ set on Flickr. It’s a very low-key selection of random and sometimes a bit blurry shots, taken in a plethora of shiny surfaces. The photographer is always in the picture, half-hidden behind the camera, and you can practically hear her going ‘ooooh, shiny!’ as she goes for a quick snap in a car mirror, shop window or water-stained bathroom.

But don’t get me wrong – Laura takes ‘proper’ photos too. This includes some really excellent portraits, skillful and professional but always with a slight quirk. Then there are the airy landscapes and the soft, abstracts shots of female figures, not to mention the surprising plays with layers and light. Laura’s long list of previous exhibitions, past, present and future, demonstrates that this girl isn’t just talented, she also has drive and passion in spades. I think we will be hearing more from Laura – lots more.

Laura Ward Self 2
Self-portrait

Your new exhibition with photography group Effra FC is showing now in Camberwell. Tell us a little about Effra please.
Effra FC is a South London collective of photographers, with varying levels of skill and styles, who meet once a month in a local pub. Over the last few years it’s grown from a handful of strangers into a 90+ group. Effra has favoured low-fi (ie free) techniques to show work in the past. Mark from Sun and Doves invited us to put on our first professional show and 16 members opted in. It’s a wonderfully eclectic group of people who don’t take Effra FC too seriously. I think that is what makes it work. I’m really proud to be a part of it.

Laura Ward Ponies Effra FC
Ponies, on show now with Effra.

Effra started as a Flickr group. It seems to me everyone who uses Flickr adores this site. What is it about this site that resonnates so strongly with its users?
The simplicity of Flickr is one of the reasons that we’re all photographers now. I remember the excitement of taking my pictures out of a static website and having this new interactive audience at my fingertips. Having strangers comment on your work is a thrill. It’s also a huge source of inspiration and reference as it’s saturated with so many impressive photographers and ideas.

Laura Ward Self 1
Self-portrait

Your CV of photography exhibitions is impressive. Could you tell us about a favourite project please?
Thank you. I tend to favour projects that take me out of my comfort zone. That said, my favourite project is one called ‘Unthought’. I work on images collaboratively with Belgian photographer Stefan Vanthuyne. We don’t discuss how we do it and quite often it doesn’t work, but that is part of the process. Photography can be very isolating, so ‘Unthought’ is a very happy friendship. I also worked on ‘The Apollo Project’ with Jonny Hughes where we took over a shop for a month and turned it into an art/music venue. I could write a book about that month, so that was definitely significant. As soon as those doors opened, it belonged to the community.

Laura Ward Unthought
Unthought

Your previous show was the group exhibition ‘Send me a postcard darling’. What was the thought behind this, and how did you get the enchanting Melissa Auf Der Maur to participate?
I decided to book The Red Gate gallery in south London with the aim of doing something similar to shows in Nottingham and New York. SMAPD evolved into its own little thing thanks to the people that got involved. Postcards are such an accessible format for everyone to produce but it’s a size that can challenge you. A couple of established artists commented on how difficult the format was to work with. I remember seeing one of Melissa’s photographs many years ago which I was really drawn to. It was a self portrait called something like ‘When I’m sad, my nose bleeds’. She’s so supportive of creative projects like this so I just asked her. Having established artists like Melissa Auf der Maur, Chad Van Gaalen and John Riordan means more people might come along and take a look at the work of home studio heroes.

Laura Ward Autumn
Autumn

Is there a new project coming up which you can tell us about?
I’ve started planning a new project which is partly inspired by the film ‘The Double Life of Véronique’. At the moment it’s a portrait series of 10 people who lead double lives, or those who do one thing to fund something else. I’m really interested in layers and mystique in subjects and they’ll probably be multi-exposed. I’m also hoping that 2011 takes me out of my comfort zone, which is why I’m taking part in Sonny Malhotra’s ProAm Project.

You have an international background. Do you consider London your home? How does taking photos around London compare with photographing other places?
I’m 32 now and having lived in so many places, I can make anywhere feel like home but London is the one place I feel comfortable. I like diversity, uncertainty and the fact that I have friends from all over the world in the same place. I live in Herne Hill which is a wonderfully friendly little melting pot of the best of all worlds and I can’t help but take photographs of it. That said, I need to get out of it fairly regularly to be able to appreciate it. I’ve done very little London life photography this year and I’d like to get back into it.

Laura Ward She Makes War
She Makes War

Your website and Flickr stream has an impressively wide range of photos and styles. You have these amazing, intense portraits as well as the really fun, playful stuff. What kind of photography is your favourite?
I’ll take photographs of almost anything I prefer an element of surprise and untidiness. I don’t really favour studio lighting, and I try not to plan too much. My favourite kind of picture is a soft abstract female shot. I love Francesca Woodman’s work so if I could take more images akin to hers, I’d be happy. Though I’d never want to rip her off.

I really love the set of pictures taken in mirrors and shiny surfaces! But tell me, what’s the deal with these pictures?
It’s the depth, layers and the light! Puddles, mirrors, windows are so much fun. Taking photographs through layers is also great, whether it’s a layer of plastic, water, and even cling film. Despite having photoshop, I use these pre-digital techniques all the time.

Laura Ward Mirrored
Mirrored

How did you get into photography? What is it you love about it?
I have absolutely no formal training. I started in my teens when my parents allowed me to go travelling to Italy on my own and my dad gave me a Pentax. I was still hoping to be a decent writer back then, but I quickly realised that taking pictures was much easier. I can never find the right words.

What do you do when you’re not taking pictures?
I’ve worked for charities for many years now. My day job is very much focused on numbers and organising – analysis, strategies, reporting, reconciliation and fulfilling appeals. I definitely get a kick out of working both sides of my brain but it’s not easy managing creative projects and having a day job. Having said that, I don’t think I could do one without the other.

Laura Ward’s work is showing now with Effra FC – on until 25 January at the Sun and Doves in Camberwell, 61-63 Coldharbour Lane, London SE5.
Laura Ward Reeds
Reeds

Laura Ward has both striking portraits and moody black and white landscapes in her portfolio, order but what initially drew me to her work was her ‘mirror’ set on Flickr. It’s a very low-key selection of random and sometimes a bit blurry shots, taken in a plethora of shiny surfaces. The photographer is always in the picture, half-hidden behind the camera, and you can practically hear her going ‘ooooh, shiny!’ as she goes for a quick snap in a car mirror, shop window or water-stained bathroom.

But don’t get me wrong – Laura takes ‘proper’ photos too. This includes some really excellent portraits, skillful and professional but always with a slight quirk. Then there are the airy landscapes and the soft, abstracts shots of female figures, not to mention the surprising plays with layers and light. Laura’s list of exhibitions, past, present and future, demonstrates that this girl isn’t just talented, she also has drive and passion in spades. I think we will be hearing more from Laura – lots more.

Laura Ward Self 2
Self-portrait

Your new exhibition with photography group Effra FC is showing now in Camberwell. Tell us a little about Effra please.
Effra FC is a South London collective of photographers, with varying levels of skill and styles, who meet once a month in a local pub. Over the last few years it’s grown from a handful of strangers into a 90+ group. Effra has favoured low-fi (ie free) techniques to show work in the past. Mark from Sun and Doves invited us to put on our first professional show and 16 members opted in. It’s a wonderfully eclectic group of people who don’t take Effra FC too seriously. I think that is what makes it work. I’m really proud to be a part of it.

Laura Ward Ponies Effra FC
Ponies, on show now with Effra.

Effra started as a Flickr group. It seems to me everyone who uses Flickr adores this site. What is it about this site that resonnates so strongly with its users?
The simplicity of Flickr is one of the reasons that we’re all photographers now. I remember the excitement of taking my pictures out of a static website and having this new interactive audience at my fingertips. Having strangers comment on your work is a thrill. It’s also a huge source of inspiration and reference as it’s saturated with so many impressive photographers and ideas.

Laura Ward Self 1
Self-portrait

Your CV of photography exhibitions is impressive. Could you tell us about a favourite project please?
Thank you. I tend to favour projects that take me out of my comfort zone. That said, my favourite project is one called ‘Unthought’. I work on images collaboratively with Belgian photographer Stefan Vanthuyne. We don’t discuss how we do it and quite often it doesn’t work, but that is part of the process. Photography can be very isolating, so ‘Unthought’ is a very happy friendship. I also worked on ‘The Apollo Project’ with Jonny Hughes where we took over a shop for a month and turned it into an art/music venue. I could write a book about that month, so that was definitely significant. As soon as those doors opened, it belonged to the community.

Laura Ward Unthought
Unthought

Your previous show was the group exhibition ‘Send me a postcard darling’. What was the thought behind this, and how did you get the enchanting Melissa Auf Der Maur to participate?
I decided to book The Red Gate gallery in South London with the aim of doing something similar to shows in Nottingham and New York. SMAPD evolved into its own little thing thanks to the people that got involved. Postcards are such an accessible format for everyone to produce but it’s a size that can challenge you. A couple of established artists commented on how difficult the format was to work with. I remember seeing one of Melissa’s photographs many years ago which I was really drawn to. It was a self portrait called something like ‘When I’m sad, my nose bleeds’. She’s so supportive of creative projects like this so I just asked her. Having established artists like Melissa Auf der Maur, Chad Van Gaalen and John Riordan means more people might come along and take a look at the work of home studio heroes.

Laura Ward Autumn
Autumn

Is there a new project coming up which you can tell us about?
I’ve started planning a new project which is partly inspired by the film ‘The Double Life of Véronique’. At the moment it’s a portrait series of 10 people who lead double lives, or those who do one thing to fund something else. I’m really interested in layers and mystique in subjects and they’ll probably be multi-exposed. I’m also hoping that 2011 takes me out of my comfort zone, which is why I’m taking part in Sonny Malhotra’s ProAm Project.

You have an international background. Do you consider London your home? How does taking photos around London compare with photographing other places?
I’m 32 now and having lived in so many places, I can make anywhere feel like home but London is the one place I feel comfortable. I like diversity, uncertainty and the fact that I have friends from all over the world in the same place. I live in Herne Hill which is a wonderfully friendly little melting pot of the best of all worlds and I can’t help but take photographs of it. That said, I need to get out of it fairly regularly to be able to appreciate it. I’ve done very little London life photography this year and I’d like to get back into it.

Laura Ward She Makes War
She Makes War

Your website and Flickr stream has an impressively wide range of photos and styles. You have these amazing, intense portraits as well as the really fun, playful stuff. What kind of photography is your favourite?
I’ll take photographs of almost anything I prefer an element of surprise and untidiness. I don’t really favour studio lighting, and I try not to plan too much. My favourite kind of picture is a soft abstract female shot. I love Francesca Woodman’s work so if I could take more images akin to hers, I’d be happy. Though I’d never want to rip her off.

I really love the set of pictures taken in mirrors and shiny surfaces! But tell me, what’s the deal with these pictures?
It’s the depth, layers and the light! Puddles, mirrors, windows are so much fun. Taking photographs through layers is also great, whether it’s a layer of plastic, water, and even cling film. Despite having Photoshop, I use these pre-digital techniques all the time.

Laura Ward Mirrored
Mirrored

How did you get into photography? What is it you love about it?
I have absolutely no formal training. I started in my teens when my parents allowed me to go travelling to Italy on my own and my dad gave me a Pentax. I was still hoping to be a decent writer back then, but I quickly realised that taking pictures was much easier. I can never find the right words.

What do you do when you’re not taking pictures?
I’ve worked for charities for many years now. My day job is very much focused on numbers and organising – analysis, strategies, reporting, reconciliation and fulfilling appeals. I definitely get a kick out of working both sides of my brain but it’s not easy managing creative projects and having a day job. Having said that, I don’t think I could do one without the other.

Laura Ward’s work is showing now with Effra FC – on until 25 January at the Sun and Doves,61-63 Coldharbour Lane, Camberwell, London SE5.
Why did you decide to set up business?
 
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, page herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, advice mixing up tiny amounts of creams & balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, troche with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
Its good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too! We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. 
I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater!  
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world!

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes you can be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future!

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one! 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

I first became enamoured with Akamuti skincare products when I discovered the brand in 2008 and subsequently interviewed them for the last print issue of Amelia’s Magazine. A family run business in Wales that creates gorgeous organic fairtrade products – what’s not to like? Time to find out what founder Lindsey Hedges is up to these days…

Why did you decide to set up business?
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, information pills herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, mixing up tiny amounts of creams and balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Akamuti skincare by Karina Yarv
Lindsey Hedges, founder of Akamuti. Illustration by Karina Yarv.

Why is being part of a family business so satisfying?
It’s good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

Akamuti-rose & marshmallow beauty mask
Akamuti’s Rose & Marshmallow Beauty Mask.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too. We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater. 
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world.

Carreg-Cennen-Castle-by-Yelena-Bryksenkova
Carreg Cennen Castle by Yelena Bryksenkova.

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey Hedges by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

Cadair Idris by Karina Yarv
Cadair Idris by Karina Yarv

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future.

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

Akamuti-buttered rose & almond hand cream
Akamuti’s Buttered Rose & Almond Hand Cream.

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one. 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti-replenishing rose facial oil
Akamuti’s Replenishing Rose Facial Oil.

What do you expect to top your Christmas bestsellers list this year?
At the moment, our Replenishing Rose Face Cream is selling very quickly so we are making lots of it to try to keep up with demand. Over the winter the skin tends to dry out much more (I know mine has!) so your skin will really appreciate a good, rich moisturiser to put back all the goodness which the cold weather takes out of it. Replenishing Rose Face Cream is a welcome treat for tired, hungry skin because it is very rich and softening, combining nourishing raspberry, precious pomegranate and rosehip oils with luxurious Rose Otto oil. I expect all our face creams and exotic butters to be the bestsellers over Christmas because they make lovely, unusual presents that are totally natural and ethical.

***************************

I recently chanced upon a bottle of Kalahari Watermelon Body Oil that had been kicking around in the back of my bathroom, and let me tell you it is a glorious treat after a brief interlude of using a cheap Superdrug moisturiser. It smells utterly heavenly and soaks in really well, leaving a delicate waft of essential oils in its wake. You too can shop with Akamuti on their website and at independent retailers across the country.

Categories ,Akamuti, ,Aromatherapy, ,Attar perfume, ,Beauty, ,body butters, ,Brechfa Forest, ,Brecon Beacons, ,Buttered Rose & Almond Hand Cream, ,Cadair Idris, ,Carreg Cennen Castle, ,Darren Fletcher, ,face cream, ,fairtrade, ,Health, ,Herbal Medicine, ,jasmine, ,Jenny Lloyd, ,Kalahari Watermelon Body Oil, ,Karina Yarv, ,Lindsey Hedges, ,Llandeilo, ,Neroli oil, ,New Forest, ,Nina Hunter, ,organic, ,Persia, ,Pomegranate, ,Raspberry, ,Replenishing Rose Face Cream, ,Replenishing Rose Facial Oil, ,Rose, ,Rose & Marshmallow Beauty Mask, ,Rose Otto oil, ,Rosehip, ,sandalwood, ,Snowdonia, ,Towy Valley, ,Tree Medicine, ,wales, ,Yelena Bryksenkova

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Amelia’s Magazine | Music: An Interview with Nancy Elizabeth


Rachel Freire S/S 2011, website like this illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, stomach maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, cialis 40mg so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


Illustration by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


S/S 2011, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples. Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.


S/S 2011, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

All photography by Matt Bramford
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret the same image.

Ada looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, view rather overgrown one? She is still in her pyjamas, approved having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show, instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big a budget a brand has,” she explains. “For instance Lagerfield puts on amazing shows… but the cost to produce his concepts is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience given the cost restraints she has.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person.” This time Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes. With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished.” Her collections are instead inspired by an interest in architectural design and illustration. “I want to create wearable stuff for my customer and not myself because I am quite a specific market [of one].” As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.”

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

All of the silk prints in the new collection were done locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change at all and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada Zanditon by Donya Todd
Ada Zanditon by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupitor that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret the same image.

Ada Zanditon looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, cialis 40mg rather overgrown one? She is still in her pyjamas, price having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show; instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big your budget is, sick ” she explains. “Lagerfield puts on amazing shows but the cost of production is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience on a tight budget.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person.” This time Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes. With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished.” Her collections are instead inspired by an interest in architectural design and illustration. “I want to create wearable stuff for my customer and not myself because I am quite a specific market [of one].” As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.”

Ada Zanditon by Donya Todd
Ada Zanditon by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

All of the silk prints in the new collection were done locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change at all and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupitor that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret the same image.

Ada Zanditon looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, more about rather overgrown one? She is still in her pyjamas, health having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show; instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big your budget is,” she explains. “Lagerfield puts on amazing shows but the cost of production is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience on a tight budget.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person,” she says. Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes.

With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished,” she says. “I want to create wearable stuff for my customer and not myself because I am quite a specific market of one.” Her collections are instead inspired by an interest in architectural design and illustration. As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.”

Ada Zanditon by Donya Todd
Ada Zanditon in her studio by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

There are only a few print designs in the new collection, which were printed locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change on a regular basis and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupiter that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret one piece from the new collection… so read on to see what they did!

Ada Zanditon looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, salve rather overgrown one? She is still in her pyjamas, shop having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show; instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big your budget is, information pills ” she explains. “Lagerfield puts on amazing shows but the cost of production is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience on a tight budget.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person,” she says. Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes.

With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished,” she says. “I want to create wearable stuff for my customer and not myself because I am quite a specific market of one.” Her collections are instead inspired by an interest in architectural design and illustration. As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.”

Ada Zanditon by Donya Todd
Ada Zanditon in her studio by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

There are only a few print designs in the new collection, which were printed locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change on a regular basis and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupiter that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.
AmeliasMagazine_LFW_Ada-Zanditon_ArtistAndrea
Ada Zanditon A/W 2011 sneak preview by Andrea Peterson. I asked a variety of illustrators to interpret one piece from the new collection… so read on to see what they did!

Ada Zanditon looks somewhat confused as I pile into her live/workspace at the same time as the morning influx of interns – maybe I’m a new, case rather overgrown one? She is still in her pyjamas, order having recently emerged from the space beneath a cutting table that currently serves as her bed.

This season Ada will not be putting on a catwalk show; instead she will show a film presentation alongside the collection on mannequins. “What you can do on a catwalk is dictated by how big your budget is, unhealthy ” she explains. “Lagerfield puts on amazing shows but the cost of production is huge. One reason why everyone loved McQueen was because he put on an event; a moment that could be referenced from then on.” Ada feels that a film or presentation can offer a much more immersive experience on a tight budget.

Ada Zanditon LFW Preview by Danielle Shepherd
Ada Zanditon A/W 2011 LFW Preview by Danielle Shepherd.

Last season’s show at Victoria House was intended to be interactive, with people circulating around the models. In fact it became more like a salon show as soon as the pesky photographers formed a bank across the room that guests were afraid to cross. “But the fact that it wasn’t a normal catwalk set was exciting – now it’s time to go to the next stage.” This season movement will be shown on a screen and the audience will be able to feel the details up close without fear of interaction with any live humans. “I’ve learnt that people won’t walk up to a model when they are in full hair and make up because it is too daunting.”

The night before our interview Ada was filming the A/W 2011 presentation at Netil House just off Broadway Market. On the wall above the table where the interns are busy cutting out invitations there is a model – I correctly deduce that Georgiana from Bulgaria is in fact the star of her new film. “It’s much better to fit a narrative around one person,” she says. Ada was able to exactly fit the garments to Georgiana, chosen because of an active interest in her concept and aesthetic. “She also has ability to act and move elegantly and gracefully. I feel she embodies the aspirations of my customers.”

Ada-Zanditon-AW11-by-Yelena-Bryksenkova
Ada Zanditon A/W 2011 by Yelena Bryksenkova.

Ada’s great grandparents were from Ukraine and Lithuania, but her mother was born and grew up in America, with the result that Ada has dual nationality and got to spend holidays in fashionable Martha’s Vineyard, where her parents bought a house before it became popular. “Of course now it’s full of rich yuppies… which in a way is good because they look after the beautiful landscape.” Ada herself was born in Crouch End in north London before the family moved south of the river. Secondary school was by all accounts not a fun experience – even though she knew she wanted to be a fashion designer from the age of 5 her school pushed her in an academic direction that she felt uneasy with. As a result she didn’t do art A-level but instead took photography GCSE and attended life drawing classes.

With the encouragement of an art teacher who spotted her potential she went to Morley College to produce a self generated portfolio which she took to her Art Foundation interview at Kingston University. She was promptly offered an unconditional offer. “They were so warm and impressed that I cried in the interview – I was just so happy that someone finally understood my work.” Afterwards she did a degree at London College of Fashion and then embarked an internship with McQueen where she learnt “a hell of a lot”. She was there for a total of four seasons, working almost all of the time. “It’s a tough industry – you can work 9-5 and achieve something mediocre or you can put 100% in and achieve something beautiful.”

Ada Zanditon A/W 2011 by Dee Andrews
Ada Zanditon A/W 2011 by Dee Andrews.

The new A/W 2011 collection is called The Cryoflux, embodying in its name frozen landscapes and the idea of change. It was inspired by the polar regions, mainly Antarctica, but also the climatic changes experienced by people living in the Arctic. Ada became fascinated by the ice cores that are pulled up to show our climate history in intimate detail, and extremophiles, mostly microscopic organisms which exist in extreme conditions such as the polar regions. “But I didn’t want to be too literal in my translation – after all we’re experiencing extreme conditions both politically and economically as well.”

For further inspiration she looked at the doomed Robert Scott expedition of the early 1900s, for which the explorers were clothed in heritage clothing from great British brands like Mulberry. “I combined the romantic world of beautiful tailoring with an icy modern aesthetic. For instance I looked at broken ice floes in a constant state of flux.”

Ada Zanditon
Ada Zanditon in her studio in Whitechapel.

I wonder if Ada will model a bit of clothing from the collection so that I can get it illustrated but she baulks at the suggestion because she doesn’t design for herself. “I’m quite scruffy… but my designs always come out elegant and polished,” she says. “I want to create wearable stuff for my customer and not myself because I am quite a specific market of one.” Her collections are instead inspired by an interest in architectural design and illustration. As part of the designing process she loves meeting and learning more about her customers although she’s eager to assure me she’s not a slave to them, and concepts will always be important. She likens it to the work of Monet. “He doesn’t look like a waterlily. And lots of male designers don’t wear the frocks that they design.”

Ada Zanditon by Donya Todd
Ada Zanditon in her studio by Donya Todd, who chose to put her in one of her S/S 2011 designs anyway.

The collection features lots of British wool but the silk is not organic because it is much harder to source than good quality organic fair-trade cotton. “Most silk is Chinese even though it often claims to be Indian. I’ve looked into using Peace Silk [which doesn’t kill the silk worms in the process of manufacture] but the trouble is that you only get a smooth continuous unbroken fibre if the worm is killed. My customers want quality and I don’t want to compromise that.” At present Ada feels it is more important to focus on the bigger picture when it comes to sustainability.

There are only a few print designs in the new collection, which were printed locally in Bermondsey. “I feel that winter is usually more about sculptural details, so I tend to explore the cut. Print tends to be for S/S. But you can get sick of tailoring!” Ada can’t imagine living somewhere where the climate doesn’t change on a regular basis and she is looking forward to designing for the next S/S season: think big and loose, “like a million layers of air”.

Ada-Zanditon-S/S 2011 by-Maria-del-Carmen-Smith
Ada Zanditon S/S 2011 by Maria del Carmen Smith.

This season Ada had her choice of slot at LFW, so naturally she chose to show on the first day. The main theme of her presentation remains firmly under wraps but expect a narrative inspired by the solar system and in particular by Europa, which is a moon of Jupiter that experiences particularly extreme conditions. “I like the outside perspective; seeing things from the viewpoint of the other. So I imagined a superwoman extremophile who evolved under the surface of Europa and goes on an exploration of Antarctica.” The film is directed by twins Andrew and William Ho, who had lots of passion and enthusiasm for her subject. “I love their elegant aesthetic.” As well as an “interesting” soundtrack guests can expect a surprise immediately as they enter the venue between 1-2pm on Friday 18th February. I can’t wait… and I shall report back on my findings.

Ada Zanditon features in my new book: Amelia’s Compendium of Fashion Illustration. Part two of this interview will go online tomorrow and digs deeper into Ada’s theories on sustainable practice.
rachel-destecroix-acofi-susie-bubble-portrait
Susie Bubble needs no introduction and I absolutely adore Rachel’s rendition of this infamous fashion blogger. She’s been a great supporter of Amelia’s Magazine so it was an honour to see her at the launch party. You can read her write up here. Thanks Susie!

Rachel de Ste. Croix has developed a unique style that suits both childrens’ book illustration and fashion illustration a treat. Working from life she sketches a likeness of her subject and then transfers into into her computer through a painstaking process involving a light box and lots of black felt markers. From there she messes around in photoshop to achieve a beautiful handmade look that in fact makes the most of digital special effects – something which I talked about when I mentioned her in my Digital Arts interview. Here’s her fabulous ACOFI launch party output:

rachel-desctecroix-acofi-neil-bennnett-digitalartsmag-portrait
I love the fact that Neil Bennett of Digital Arts donated his ACOFI tote bag to his daughter, page who has been using it to carry her school books, mind much to the envy of her classmates. Check her out in this twitpic: coolest kid in town!

rachel-destecroix-acofi-katie-wright-portrait
Katie Wright writes Style My Wardrobe and she managed to grab a little bit of my time to ask a few questions at the launch – you can read her great write up here.

rachel-destecroix-acofi-sarahBvernon-portrait
Sarah Vernon is best known as SBV of essbeevee, doctor a lovely fashion blog. Here’s her write up.

rachel-destecroix-acofi-tigzrice-portrait
Tigz Rice is actually a friend of Rachel’s – I’ve now had the pleasure of working with more than a couple University of Westminster graduates, who are all super talented. Can’t think why. Maybe it’s because one of my bestest mates the wonderful illustrator Simone Lia teaches there. Or else it’s something in the water.

rachel-destecroix-acofi-amelia-gregory-portrait
I cheekily asked Rachel to illustrate me. Well, she did such an amazing job with everyone else I really didn’t want to be left out. Here I am wearing my Joanna Cave earrings (new season darling) and Beautiful Soul cape-let made out of an upcycled kimono. You can buy similar Beautiful Soul pieces (they’re all different obviously) at the V&A shop.

MattBramford_ACOFI_Rachel de ste croix
Rachel hard at work drawing Susie behind a curtain of hair. Photography by Matt Bramford.

You can follow Rachel de Ste. Croix on twitter on @precious_little and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Here’s Rachel talking in detail about how she creates her illustrations on youtube.

YouTube Preview Image
Lily Vanilli ACOFI launch cake by Abby Wright
Lily Vanilli ACOFI launch cake by Abby Wright. This must be the most lovingly photographed and illustrated cake ever!

Ah, cheapest Abby Wright. Where to begin? She has grabbed the proverbial illustration bull by the horns and run with it, big time. Never has someone still at university so inspired me. Some people just get it you know? And she’s one of them. If you’re reading this and you’re still at university wondering how you will ever get noticed, then read on and learn. I’m serious. This girl has got it going on.

Firstly – she’s all over twitter chatting to fellow illustrators up and down the country all the time, encouraging them and swapping advice. She’s so switched on she even instigated the Tea and Crayons illustration collective. Secondly – she just keeps on creating. Day after day she volunteers illustrations for Amelia’s Magazine. She’s not afraid of making mistakes in public, she puts it out there and learns, and it is a joy to watch her work developing all the time. Students all over should be inspired… just take a look at how many followers she has on twitter! Abby Wright is going places.

Which is why I asked her along to be at my ACOFI afternoon launch party. And here are the results of her doodlings:

Johann_Chan_Digital_Arts_abby_Wright
Johann Chan, art editor of Digital Arts – no doubt grinning ear to ear because he came down for the fabulous cakes (see above).

Adorngirl_Abby_Wright
Adorngirl, otherwise known as Ashanti Jason, who wrote this lovely blog about the event.

Emma_Davenport_Abby_Wright
Emma Davenport is an old friend of mine who. Inspired by a life long love of the charity shop – snap! – she has been researching the history of ethical dress and fashion at the RCA. She has a blog called Frock Conscious and you can read her party piece here.

ACOFI_launch Charles Ampadu_Abby_Wright
Charles Ampadu – fashion stylist and model scout.

Neil_Bennett_Digital_Arts_Abby_Wright
Neil Bennett – editor of Digital Arts. The one with the very cool daughter, yes, that’s him again!

Nikki_Nakki_Lou_Abby_Wright
Nikki Nakki Lousuper blogger from the Wirral.

Prince_Cassius_Abby_Wright
And finishing up with socialite Prince Cassius. Oh yes, he of the dapper clothing and super fro – a delight for both illustrators and photographers alike. What a gent.

Abby Wright takes tea. Photography by Liz Johnson-Artur
Abby Wright takes tea. Photography by Liz Johnson-Artur.

You can follow Abby Wright on twitter on @abbyillustrator and don’t forget you can buy Amelia’s Compendium of Fashion Illustration here, with a special 10% if you use the discount code ACOFI LAUNCH up until the 28th February 2011. Find out just how Abby gets ahead in illustration in my interview with her on youtube here.

YouTube Preview Image

Nancy Elizabeth falling Matilde Sazio
Illustration by Matilde Sazio

She sounds delicate, healing pretty and well.. wonderful. Floating folk, pharm her music is ethereal and yet very raw. We at Amelia’s have been fans of Nancy Elizabeth for yonks. See the review of her album, Wrought Iron, available on the Leaf Label, here. Then see live reviews, here and here from 2007. This is our first interview with her. She is simply charming as you can read. Enjoy.

You sound so relaxed when you play your music, it’s like having a massage listening to you! Are you a very relaxed person?
Erm, It’s hard to tell how relaxed you yourself are because you have nothing to measure it against. I’ve never been inside someone else’s mind to see how it is. Nevertheless, I do feel at home on stage even though I hate people staring at me. It’s a strange juxtaposition. I’m generally a relaxed person I suppose. I hate rushing and spend a lot of time day dreaming.

How did you get to where you are today?
I have a great mentor, Daisaku Ikeda, who has taught me never to give in to disbelief and doubt. I adore making music, so I do as much of it as possible.

nancy elizabeth by daria hlazatova
Illustration by Daria Hlazatova

Have you always been creative?
Yes, it’s quite tiring. I am always thinking of sounds and images and how to make new things. Having said that, I don’t know if I’m that creative. I do create a lot of stuff, but again, I’ve never been inside the mind of an accountant so I don’t know what that’d be like. I imagine everyone is creative, just in different ways. I can’t create a spreadsheet that will calculate the cost of cornflakes to save my life, because I don’t care. Some people do! I think creativity is the desire to do something and the necessary inspiration to do it, whatever it may be. Some people have that for cooking, some people have it for equations. I have it for music and words.

What musical instruments do you play and when did you start learning them?
I generally play anything that comes my way. I’ve got a piano and a guitar and a little harp and a few other stringed instruments, a celeste, synths, bells, drums. Loads of stuff. My house is a nightmare. Can’t move for instruments. They’re not designed to be economic with space. I started with the piano when I was ten but I hated having lessons so I rebelled and taught myself guitar. From then on I’ve collected various things and ended up falling back in love with the piano, but on my own terms, not the teacher’s terms.

Nancy Elizabeth by Jenny Lloyd
Illustration by Jenny Lloyd

Who inspires your music?
Everyone I meet. I particularly adore Aphex Twin and I’d love to be inside his mind for a moment. I also love poetry and dialects.

How do you use the countryside/city/people as tools to write your lyrics?
I don’t really think about that. I live in a city. I sometimes go for walks in the countryside. I’m always writing so it makes no difference where I am. I use my own feelings as inspiration and both people and places being out different feelings so I try and mix it up as much as possible. I’ll be out clubbing one week and staring at a mountain the next. I have loads of different kinds of friends and enemies. It’s all a rich tapestry to me.

Nancy Elizabeth
Illustration by Matilde Sazio

It’s so easy to become immersed in your music and drift off to a little world. Would you say your lyrics are your almost like your ‘own world’?
Yes. I find it really hard to deal with the reality of paying my rent and organizing paperwork. I’m 100% completely absorbed by my story of life and I live it like it’s a book unfolding. I sometimes want to shoot myself in the head and put a rest to it all but I don’t have a gun and anyway, even struggling to pay my rent is a story and a new chapter so I embrace it all. My songs are most definitely like chapters in a story. I don’t even care if no one cares. I am living out my life like a play and I love all the characters dearly. If I didn’t have many different kinds of sub plots and storylines going on then I wouldn’t be able to understand or relate to any one else’s story. It’s all interesting. I think I will write music until I die.

Does it ever make you feel vulnerable, articulating and exposing it?
Not really. In this modern age people seem to think you’ve got to put on some kind of show, especially in the arts. I am completely myself. I believe that my life is perfect as it is, with all it’s flaws and foibles. Surely I would not be happy if I felt I had to hide it? I think that sometimes people don’t like my level of honesty but I am happy this way so I will keep on writing music that is a representation of how I feel and if no one likes it I don’t worry. I don’t think that other people’s opinion’s has any bearing on how valuable what I do is. This is the only way to not end up making shit, lifeless music, or die of heartache in an industry and world where money and fame are the only accepted ways to measure success. It might sound arrogant, but it’s just self-belief, the two are not the same. I believe in myself completely, but I also have absolute belief in other people.

How do you escape it and free your mind?!
Day dreaming, dancing and the odd pint.

Is it hard to sit down and motivate yourself sometimes? How do you do it?
Yes I sometimes put off what needs to be done because it feels like the task it too big and everything is hard and scary. This never benefits me but I’ve learned not to give myself a hard time for it. I think motivation comes in direct proportion to how inspired I feel, and how inspired I feel comes in direct proportion to how much I’m striving to understand the purpose of my life. As I say, going out for a pint usually helps, as does eating curry and turning my music up loud and dancing around.

Where did you grow up, and where do you reside now?
I grew up in the wonderful town of Wigan and I now live in my beloved city of Manchester.

nancy

How important is ‘home’ to you? Do you get nostalgic?
I’ve wondered about this loads. I’m in love with the North of England. I really love other places too, but a few years ago I realized that I always measure everything against what I first knew… Wigan. I suppose the word “home” means, the place where you consider to be the centre of your world. Of course that can mean many different things. Geographically, at least, that will always be Lancashire for me. I always wear rose tinted spectacles when it comes to Lancashire. Red ones, of course.

How do you challenge yourself?
Ooo that’s a big question. I’d like to say I go for a jog at 6am everyday but that would be a giant lie. I try and read and see something good in people who I might dislike. If I just outright hate them then I’ll try and understand why and take a look at myself. I try and make my fingers play things they don’t want to on the piano, but only if it sounds good. Drumming is great for me because I usually can’t physically do what is in my mind, but after a good practice it all comes right. That is great.

What are you working on now?
MY THIRD ALBUM! God only knows when it shall be ready. I’m not rushing.

Thank you x

Nancy will be playing three more dates this month. See them here.

Categories ,album, ,Amelia, ,Amelia’s Magazine, ,Aphex Twin, ,bells, ,celeste, ,Daria Hlazatova, ,drums, ,folk, ,guitar, ,Helen Martin, ,interview, ,Jenny Lloyd, ,Leaf Label, ,manchester, ,Matilde Sazio, ,music, ,nancy elizabeth, ,piano, ,Reviews, ,synths, ,whimsical, ,Wigan

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Amelia’s Magazine | Icelandic Music Artist, Eliza Newman: Interview

Eliza Newman by Jenny Lloyd
Eliza Newman by Jenny Lloyd

Eyjafjallajokull. How did you say that it your head? The impressive word refers to the glacier on top of the volcanic mountain (remember the ash cloud?) in Iceland. Understanding the perils of uninformed pronunciation, order visit this Icelandic native Eliza Newman, viagra approved wrote a little song on how to actually pronounce the word. It featured on the Al Jazeera News channel and has since become one of Al Jazeera’s most popular news pieces ever.

Ta daa:

But there is far more to Eliza (Geirsdóttir) Newman than chuckling at our pronunciation shortcomings. She plays violin, ukelele and piano, and is also a trained opera singer. Her song; ‘Ukelele Song for You’ was one of the most popular in Iceland in 2009. The tune is about ‘attracting trouble’, ‘broken promises’ and forgiveness. With ukelele strumming and high pitched notes, it’s lighthearted in its sound, contrasting with the seriousness of the topic. This is refreshing and conjures up thoughts for me, of Blue Valentine, and the heartbreak within the love and jovial moments. The uke can be (in a touching folky way) deep! It’s a pleasure to listen to:

Previously Eliza was the lead singer of girl group, Bellatrix and the rock band, Skandinavia. Through Bellatrix, Eliza and Co. released four albums on Björk’s Bad Taste label, signing to Fierce Panda for their fourth album release. They also headlined the Carling Stage at the Reading Festival and co-headlined a tour with Coldplay. These days Eliza is a solo artist and promotes Icelandic female artists by being part of the Trubatrix movement, which encourages gigs and album releases around Iceland.

Eliza-Newman-by-Mina-Bach

Illustration by Mina Bach

Eliza’s second album, Pie In The Sky, is out on April 4, on Lavaland Records . Watch out for my review. For now here’s a little interview with Eliza:

Could you describe your music? Its beyond words, like touching heaven with your inner ear! Or just a kind of quirky pop style sweet on top but dark underneath muhahaha!….

Do you write your own music? Yes I write all my stuff and have always done , that’s the only way to go.

What is your inspiration?
Cats.

How do you feel about having one of the most popular songs in Iceland, ‘Ukulele Song For You’?
It feels great , very unexpected and a pleasant surprise. Icelandic people have good taste in music!

You play many instruments and are a trained opera singer, when did you start playing music and singing? 
I started playing the violin at seven and studied that until I was 15 then I started a band and didn’t feel like practising violin any more. I started singing the day I started my first band. Never sung a note before then! Later I went on to study opera and I learned the piano, guitar and ukulele on the way.

Eliza Newman 1 Chloe Cook
Illustration by Chloe Cook

What’s you favourite instrument, musical style?
My favourite musical instrument is the harpsichord and the hurdy-gurdy, I really would like to get my hands on those two instruments to play! My favourite musical style is kind of pop rock indie opera classical hip hop and easy listening : )

Could you tell us about your former band, Bellatrix?
Bellatrix was my first band, we were an all girl band and started quite young, got signed and released five albums both in Iceland on Björk‘s Bad Taste Label and later with Fierce Panda in the UK. The music developed from a punk rock sound to electro pop and we did loads of cool stuff like tour the world, headline Reading and do a tour with Coldplay. Fun and games!

Eliza Newman by Avril kelly
Illustration by Avril Kelly

What were the highlights of being in the band?
Headlining the Carling stage at Reading and Leeds Festival and travelling the world.

What about Skandinavia?
Skandinavia was my venture into heavy rock! Loads of fun. I was studying opera at the time in London and wanted to do some epic rock music inspired by opera. We recorded an album and did a UK tour and it satisfied my longing to do a heavy rock album, so that box is ticked now!

How does being a solo artist differ from being in a band?
It’s very different because as a solo artist you have to take all the responsibility which is both good and bad. You have no one to blame but yourself haha! You get more freedom to do your own thing as a solo artist but in a band you get more feedback and have to compromise sometimes, both things have their advantages. Having said that, I am very much a band person and enjoy working with others, so I would not rule out joining another band at some point.

Eliza Newman 2 Chloe Cook
Illustration by Chloe Cook

And how is your own music different?
My music is more relaxed then the band stuff I did, I have calmed down quite a bit!

How is the new album in comparison to your last album, Empire Fall (Series 8 Records)?
The new album is more hopeful and has a lighter tone to it with ukuleles, synths and various fun instruments mixing it up. Empire fall was more minimalist and had a darker undertone.

eliz 2

Where do you want to go now in your career?
I would like to go to Japan and play, also keep writing and finding new interesting ways of expressing myself through music, yeah and learn the hurdy-gurdy!

END. Thank you so much Eliza. Helen x

Categories ,al-jazeera, ,album, ,Avril Kelly, ,Bad Taste Records, ,Bellatrix, ,bjork, ,Blue Valentine, ,Carling Stage, ,Chloe Cook, ,Coldplay, ,Eliza (Geirsdóttir) Newman, ,Eliza Newman, ,Fierce Panda, ,folk, ,Helen Martin, ,iceland, ,interview, ,Jenny Lloyd, ,Lavaland Records, ,Leeds Festival, ,london, ,Mina Bach., ,music, ,pop, ,Reading Festival, ,Series 8 Records, ,ukelele

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Amelia’s Magazine | Icelandic Music Artist, Eliza Newman: Interview

Eliza Newman by Jenny Lloyd
Eliza Newman by Jenny Lloyd

Eyjafjallajokull. How did you say that it your head? The impressive word refers to the glacier on top of the volcanic mountain (remember the ash cloud?) in Iceland. Understanding the perils of uninformed pronunciation, order visit this Icelandic native Eliza Newman, viagra approved wrote a little song on how to actually pronounce the word. It featured on the Al Jazeera News channel and has since become one of Al Jazeera’s most popular news pieces ever.

Ta daa:

But there is far more to Eliza (Geirsdóttir) Newman than chuckling at our pronunciation shortcomings. She plays violin, ukelele and piano, and is also a trained opera singer. Her song; ‘Ukelele Song for You’ was one of the most popular in Iceland in 2009. The tune is about ‘attracting trouble’, ‘broken promises’ and forgiveness. With ukelele strumming and high pitched notes, it’s lighthearted in its sound, contrasting with the seriousness of the topic. This is refreshing and conjures up thoughts for me, of Blue Valentine, and the heartbreak within the love and jovial moments. The uke can be (in a touching folky way) deep! It’s a pleasure to listen to:

Previously Eliza was the lead singer of girl group, Bellatrix and the rock band, Skandinavia. Through Bellatrix, Eliza and Co. released four albums on Björk’s Bad Taste label, signing to Fierce Panda for their fourth album release. They also headlined the Carling Stage at the Reading Festival and co-headlined a tour with Coldplay. These days Eliza is a solo artist and promotes Icelandic female artists by being part of the Trubatrix movement, which encourages gigs and album releases around Iceland.

Eliza-Newman-by-Mina-Bach

Illustration by Mina Bach

Eliza’s second album, Pie In The Sky, is out on April 4, on Lavaland Records . Watch out for my review. For now here’s a little interview with Eliza:

Could you describe your music? Its beyond words, like touching heaven with your inner ear! Or just a kind of quirky pop style sweet on top but dark underneath muhahaha!….

Do you write your own music? Yes I write all my stuff and have always done , that’s the only way to go.

What is your inspiration?
Cats.

How do you feel about having one of the most popular songs in Iceland, ‘Ukulele Song For You’?
It feels great , very unexpected and a pleasant surprise. Icelandic people have good taste in music!

You play many instruments and are a trained opera singer, when did you start playing music and singing? 
I started playing the violin at seven and studied that until I was 15 then I started a band and didn’t feel like practising violin any more. I started singing the day I started my first band. Never sung a note before then! Later I went on to study opera and I learned the piano, guitar and ukulele on the way.

Eliza Newman 1 Chloe Cook
Illustration by Chloe Cook

What’s you favourite instrument, musical style?
My favourite musical instrument is the harpsichord and the hurdy-gurdy, I really would like to get my hands on those two instruments to play! My favourite musical style is kind of pop rock indie opera classical hip hop and easy listening : )

Could you tell us about your former band, Bellatrix?
Bellatrix was my first band, we were an all girl band and started quite young, got signed and released five albums both in Iceland on Björk‘s Bad Taste Label and later with Fierce Panda in the UK. The music developed from a punk rock sound to electro pop and we did loads of cool stuff like tour the world, headline Reading and do a tour with Coldplay. Fun and games!

Eliza Newman by Avril kelly
Illustration by Avril Kelly

What were the highlights of being in the band?
Headlining the Carling stage at Reading and Leeds Festival and travelling the world.

What about Skandinavia?
Skandinavia was my venture into heavy rock! Loads of fun. I was studying opera at the time in London and wanted to do some epic rock music inspired by opera. We recorded an album and did a UK tour and it satisfied my longing to do a heavy rock album, so that box is ticked now!

How does being a solo artist differ from being in a band?
It’s very different because as a solo artist you have to take all the responsibility which is both good and bad. You have no one to blame but yourself haha! You get more freedom to do your own thing as a solo artist but in a band you get more feedback and have to compromise sometimes, both things have their advantages. Having said that, I am very much a band person and enjoy working with others, so I would not rule out joining another band at some point.

Eliza Newman 2 Chloe Cook
Illustration by Chloe Cook

And how is your own music different?
My music is more relaxed then the band stuff I did, I have calmed down quite a bit!

How is the new album in comparison to your last album, Empire Fall (Series 8 Records)?
The new album is more hopeful and has a lighter tone to it with ukuleles, synths and various fun instruments mixing it up. Empire fall was more minimalist and had a darker undertone.

eliz 2

Where do you want to go now in your career?
I would like to go to Japan and play, also keep writing and finding new interesting ways of expressing myself through music, yeah and learn the hurdy-gurdy!

END. Thank you so much Eliza. Helen x

Categories ,al-jazeera, ,album, ,Avril Kelly, ,Bad Taste Records, ,Bellatrix, ,bjork, ,Blue Valentine, ,Carling Stage, ,Chloe Cook, ,Coldplay, ,Eliza (Geirsdóttir) Newman, ,Eliza Newman, ,Fierce Panda, ,folk, ,Helen Martin, ,iceland, ,interview, ,Jenny Lloyd, ,Lavaland Records, ,Leeds Festival, ,london, ,Mina Bach., ,music, ,pop, ,Reading Festival, ,Series 8 Records, ,ukelele

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Amelia’s Magazine | Wood Festival 2011: a special preview interview with founder Robin Bennett

Wood Festival  Relax

Wood Festival is mere weeks away, sale so what better opportunity to catch up with one of the founders? I asked Robin what inspired him to create this fabulous boutique festival, check and why being sustainable is so very important to him.

Wood Festival tent

What initially inspired you to start Wood Festival and what were your goals in putting it together?
I have a life-long interest in environmental issues, and the relationship of these to festivals was brought home when freak floods caused the postponement of Truck Festival in July 2007, flooding the village of Steventon and my parents’ house too. While these floods may or may not be to do with global warming, it did make us think. We also thought that if we ran some more events we’d be less susceptible to such ‘acts of God’, and for our first new event, Wood, we thought it would be good to make it an example, even the greenest event in the country (though there are some other very fine contenders for that crown).

Woodfest Portable+Solar+Generators

It has been awarded Gold standard by A Greener Festival and Industry Green 2*, and we’re shortlisted for the Music Week Green Business award, so we are getting there. I also had a newborn son and wanted to create an event that was suitable for small children and families, which certainly has become the case, as children nearly outnumber adults at Wood! Our new company which has run the events since 2007, Truck Enterprises, has a mission: “to build community through music and the arts”, and that’s what we try to do.

YouTube Preview Image
2007: Year of the Flood.

How do you manage to run so many events, and your own shop?
I’m not sure if manage is the word, it’s more like juggling hot potatoes, even on-fire potatoes… the idea is they form part of a greater whole, and make out lives more balanced. They certainly make a lot of work! we have some quite efficient methods and systems, but then we try to work individually with the community around each event, which means there are no short cuts. For example, Wood is held at a community living experiment/eco-village called Braziers Park. The shop – Truck Store – is run day-to-day by our friends from Rapture, an independent record store in Witney, a Cotswold market town. My brother works in there to keep things family. There are many Bennetts involved in the Truck Enterprises team… maybe that explains it!


A documentary about Wood Festival made in 2009.

Can you tell us more about the Truck shop – what is special about it and what can people find there? if people don’t live in Oxford where can they tap into your offerings?
Truck Store is a shop, and also a hub for the Oxford music community – it has great big windows, tables and chairs for those who just want to read a magazine, and a stage for live music events such as Record Store Day. It sells loads of vinyl, the best new CD releases, comics, DVDs, festival tickets, and even cuddly Truck monsters. It’s also an all-year base for all things Truck and a chance to say hello. You can always find interesting, helpful and unusual music advice from the staff that is more personalised than you might get on the internet. It’s close to the Oxford Tube (St Clements) stop so no excuse not to visit from London. It has a facebook page and twitter but not yet a website. The events have websites – www.woodfestival.com and www.truckfestival.com.

Wood festival Street

What was your highlight of Wood last year?
Seeing the Make Your Own DIY Wormeries workshop sell out – if that’s the term. Who knew so many people wanted to make their own wormery? In fact, the children’s Sunday morning fancy dress parade is always a highlight and taps into some strange pagan instinct…


Trevor Moss & Hannah Lou playing The Allotment Song at Wood Festival 2009 in a pedal-powered tent from Magnificent Revolution.

Why is sustainability so important to you? is it something you’ve grown up with, or that you have found over the years?
I was aware of the issue from the age of 5 or 6… picketed Macdonald’s at age 10, etc, so it goes back a way. I was lucky as a child to be able to roam freely in the woods and see farming conditions first hand, an opportunity many children now don’t have. I became aware of the importance of education on the subject after being a trustee of a charity called Siren which worked on conservation education, hence there is a great emphasis on that at Wood. Really, sustainability is important for all of us – it’s hard to actually be opposed to it! Having child(ren) certainly reminds you that the world must be left in as good a state as it can be. As a dominant species, it’s our responsibility.

Wood Festival child

What are your current hot tips for the festival season?
Bell tents, at least, I’d like one. Dreaming Spires, my band, will be at some festivals. We will try to be hot. Gaggle are appearing at Truck and sound quite novel, a choir of indie opera singers. Mama Rosin, at Wood, are a Swiss Cajun band. What is that? Come find out.

Cat Martino dancing to Dreaming Spires in Truck America
Cat Martino dancing to Dreaming Spires in Truck America.


Just Can’t Keep This Feeling In by Dreaming Spires.

Why should people come to Wood this year?
It’s a special experience – where else can you make your own musical instrument from vegetables, or go foraging in the woods for food? *NB, we have normal food too.

I don’t know about you but I can’t wait to get to Wood. Here’s my full listing here.

Categories ,2011, ,A Greener Festival, ,Award, ,Brazier’s Park, ,Cat Martino, ,charity, ,Dreaming Spires, ,gaggle, ,Green Business, ,Just Can’t Keep This Feeling In, ,Macdonald’s, ,Magnificent Revolution, ,Mama Rosin, ,Music Week, ,MusicWeek, ,Rapture, ,Record Store Day, ,Robin Bennett, ,Siren, ,Steventon, ,sustainable, ,Swiss Cajun, ,The Allotment Song, ,Trevor Moss & Hannah Lou, ,Truck America, ,Truck Enterprises, ,Truck Festival, ,Truck Store, ,Vinyl, ,Witney, ,Wood Festival, ,Wormeries

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Amelia’s Magazine | Music Review: Francois and The Atlas Mountains

Frànçois and the Atlas Mountains by Jenny Lloyd

Francois Marry by Jenny Lloyd

It’s not just because my cat is called Francois. This French musician is très bon. Francois Marry, tadalafil aka Francois and The Atlas Mountains, viagra buy is a songwriter, this musician, animator and artist from Saintes, which is a small town off the west coast of France. Lighthearted and friendly, Francois is extremely pleasant to listen to when you’re driving somewhere alone. Or indeed, when you’re cooking. Not that I’d ever dictate to you!

francois

Image Source

Francois moved to the UK at 19. To Bristol in-fact. Ever the artiste, he drew a picture and put a note up in a window, both announcing his arrival, and asking people to make music with him. Trawling the car boot sales, he found his instruments and started to play small shows. His endearing personality and actions got him quickly involved in the Bristol scene and he assembled a group of players; The Atlas Mountains. They include Rozi Plain, who I saw play with and support This Is The Kit, and possesses a gorgeously wholesome, free spirited voice. Since Francois’s local loving and successes, he has been traveling around… playing, drawing and singing.

F&A

Francois and Rozi PlainPicture Source

As his animations stand next to and hold trees, moving the background of the myspace page, and Be Water (je suis de l’eau) streams out, you get a sense of French humour. As seen in many of the country’s films, such as The Girl Cut in Two, Priceless and The Beat That My Heart Skipped. A little bit of a slapstick chuckle.

However that’s not to say Francois doesn’t hold the other famous French attribute of sensitive LOVE – of course like in the aforementioned films. Night Lights and Remind displays this delicacy perfectly. With two voices singing, it is so tender. Tour de France too, although I don’t understand French (oh how I wish I did), to me, is a scene set in Paris, with a French lover driving from the city to the countryside of chateau’s etc. In a tiny car.

Francois

Francois and The Atlas Mountains have a total lack of pretentiousness, their guitars simply strumming and Francois’ tone, trustworthy in its lack of change. Sometimes the words don’t seem to fit the notes, but it comes off as beautifully haphazard. Their latest album Plaine Inondable, released in 2009 by Fence Records, follows the faithful, friendly vibe. The recordings took place partly in Charente-Maritime and partly in the Basques Country and includes a whole track of vocal harmony, Nights = Days. Although a mixture of English and French, the entire album sounds distinctly like an ambling along Frenchman with the jumpy, instruments like backing singers, and his revealing accent. Moitiee is so beautiful, thoughtful and melodramatic. And guitar focused French and English mixed Pic-nic is honest and sad; “and we’ll never go out for picnic anymore”, whilst the chorus style singing Do You Do, is splendid. So incredibly cute.

francois-front-cover-LST068305

Francois And The Atlas Mountains album, Plaine Inondable is out now on Fence Records are playing on May 5 at Anstruther Easter Town Hall, Ansturther, Scotland

Categories ,bristol, ,Cat, ,Fence Records, ,france, ,Francois and The Atlas Mountains, ,Francois Marry, ,Helen Martin, ,Jenny Lloyd, ,Rozi Plain, ,The Beat That My Heart Skipped, ,The Girl Cut In Two, ,This Is The Kit

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