Amelia’s Magazine | The Laden Showroom: Not just another shopping website

scan0001Imagery throughout courtesy of Laden.co.uk

The Laden Showroom, a fixture on Brick Lane for ten years now, is renowned for stocking the work of innovative and hard-to-find designers. They specialise in providing a platform for up and coming talent, and go beyond merely stocking their clothes, to offering marketing advice and guidance. Set-up in 1999 by brother and sister team Barry and Adele, the shop has helped launch the careers of over 200 designers. Currently they stock over 65 designers, including Bonnie, Chandelier, Collect, Connected Generation, JARLO and Orion London.

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Launching Laden.co.uk is an exciting step for the business, and the website promises to be much more than just another e-commerce site. With limited buys and stock changing every two weeks it will be hard to get bored of what’s on offer. If you’re lacking inspiration there will be style tips from editorial influenced and styled pages. Click ‘Laden Loves’ and you’ll be transported to a world of current trends, and if you hanker for the good old days hit ‘Laden Vintage’ and you’ll find a selection of one-off pieces which have been reworked using vintage fabric. For those feeling particularly lazy you can select ‘Get the Laden Look’ and whole outfits will magically appear in your shopping cart.

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If you’re into a bit of blogging there will also be an insider blog attached to the website so you can have a browse for ideas before shopping. Or if you fancy yourself as a bit of a talent on the old sewing machine, online applications for inclusion in the store will be available.

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To celebrate the launch of laden.co.uk, The Laden Showroom are offering a fashion fan the chance to win £200 worth of laden.co.uk clothing, and 6 invites to the launch party on February 22 during London Fashion Week. To enter simply visit laden.co.uk and hit ‘Join the Laden List’ and you will be in with a chance of winning.

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And if that wasn’t enough as a special incentive for Amelia’s readers who pre-register before the launch. Laden.co.uk are offering a 10% discount card to spend in the month after launch! Bargains galore! So don’t forget the site goes live on the 22nd February!



Categories ,Bonnie, ,Brick Lane, ,Chandelier, ,Collect, ,Connected Generation, ,JARLO, ,Orion London, ,Rachael Millar, ,The Laden Showroom

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