Amelia’s Magazine | Shao Yen: London Fashion Week A/W 2012 Catwalk Review

Shao Yen A/W 2012 by Dana Bocai

Shao Yen A/W 2012 by Dana Bocai

Taiwanese-born Shao Yen is no stranger to success. This knitwear graduate has caught the eye of other designers such as Nicola Formichetti, created a bespoke dress for dress-up queen, Bjork, and has been showing at London Fashion Week ever since his graduate Central Saint Martin’s MA show for A/W 2010.

Shao Yen AW 2012 by Amelia Gregory
Shao Yen A/W 2012 by Alia Gargum
Shao Yen A/W 2012 by Amelia Gregory

As soon as I was directed to one of the spacious upstairs rooms at The Freemason’s Hall, I knew this presentation would be an altogether more relaxed affair than the dizzying thrills of earlier catwalk shows. If you’ve never visited the venue before, I would recommend it. Vauxhall Fashion Scout has used the iconic Art Deco building for their off-schedule shows for ages, and with good reason. The high ceilings, beautifully decorated walls and marble floors set the tone for equally enticing clothes.

Shao Yen A/W 2012 by Gaarte

Shao Yen A/W 2012 by Gaarte

As I passed through large doors into the presentation space, I think I audibly sighed in delight of what I saw. Several models stood on plain white podiums, beautifully lit, while a cello player produced soothing classical melodies, setting a relaxed yet formal tone. Although the room was busy, it was a visual treat to be able to come up close and admire a collection. At London Fashion Week, you become used to models practically running past on the catwalk, while you desperately try to take everything in over blaring music and not much room to breathe. For this presentation, it was the audience who couldn’t keep still, moving around the models that posed for every single photographer.

Shao Yen A/W 2012 by Alia Gargum
Shao Yen A/W 2012 by Alia Gargum
Shao Yen A/W 2012 by Alia Gargum
Shao Yen A/W 2012 by Alia Gargum

What I loved most about this collection was the mix of themes. Upper-class met underground/sports culture in a zillion different and clever ways. Sports socks were worn with simple black stilettos, tweed suits had elasticised cuffs and hoods, mesh baseball hats matched knitted dresses or silk two-piece suits. Vintage-looking embroidered dresses were dotted alongside stark black leather pieces, as though the Shao Yen woman will wear her mother’s antique dresses, but likes to sharpen things up with masculine tailoring, too.

Shao Yen A/W 2012 by Amelia Gregory
Shao Yen A/W 2012 by Amelia Gregory
Shao Yen A/W 2012 by Amelia Gregory

The colour palette was just as fresh as the models, who I could have hugged for being so patient, even when an over-eager photographer almost knocked one over. Fizzy oranges and bright turquoises were perfectly offset by tweed and monochrome. Hair was pulled into simple, carefree ponytails and roughly backcombed, paired with bright orange-red lips and some blush.

Shao Yen A/W 2012 by Sam Mardon

Shao Yen A/W 2012 by Sam Mardon

Shao Yen A/W 2012 by Alia Gargum
Shao Yen A/W 2012 by Alia Gargum

The message for this collection was simple, understated country luxury done in an urban sportswear way. Tweed doesn’t have to be stuffy, and in fact was a massive hit this November when Rugby Ralph Lauren celebrated the opening of their Covent Garden store with a ‘Tweed Run’ where hundreds of Londoners donned their best tweeds and rode bikes around the town whilst stopping for tea and general merriment. We’ve chatted tweed and it’s cycling appeal before too, in an interview with the founders of Bobbin Bicycles, which you can read all about here. Shao Yen has created a whole new look by taking two quite fussy clothing cultures and stripping them down to something fresh and accessible (and more wearable than his previous beautiful yet revealing collections) for A/W 2012. I can’t wait to see what he comes up with next.

All photography by Amelia Gregory and Alia Gargum

Categories ,Alia Gargum, ,Amelia Gregory, ,bjork, ,Bobbin Bicycles, ,Central St Martins, ,Dana Bocai, ,Freemasons’ Hall, ,Gabriel Ayala, ,knitwear, ,London Fashion Week A/W 2012, ,Nicola Formichetti, ,Shao Yen Chen, ,sportswear, ,Tweed, ,Tweed Run, ,Vauxhall Fashion Scout, ,Womenswear

Similar Posts:






Amelia’s Magazine | Sister by SIBLING: London Fashion Week A/W 2012 Catwalk Review

Sister by Sibling A/W 2012 by Gaarte

Sister by Sibling A/W 2012 by Gaarte

Twinsets, cardigans, and crew-neck jumpers were all over this Sister by SIBLING A/W 2012 collection, but not as you’ve seen them before. One of the reasons I love SIBLING is that this brand was born out of a trio of designers who wanted to give men’s knitwear an overhaul, striking such a covetable and attention-grabbing luxe look that women started wearing the pieces too. Joe Bates, Sid Bryan and Cozette McCreery dutifully provided Sister by SIBLING, the equally loud leopard-printed, skull-brandishing womenswear brand.

Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu

Sister by SIBLING A/W 2012 by Helena Maratheftis

Sister by SIBLING A/W 2012 by Helena Maratheftis

Sister by Sibling A/W 2012 by Jamie Chiu
Sister by Sibling A/W 2012 by Jamie Chiu

This presentation in the Portico Rooms was a pretty hot ticket, judging by the intense jostle for seats and a front row full to bursting with fashion editors. Long-term SIBLING fan Laura Bailey smiled sweetly from her seat in a way that only someone who has had a private preview of the collection does, safe in the knowledge of what is to come. I did my best impression of a similar smile of satisfaction as I’d already drooled over this sparkly, lurex, sequined offering from SIBLING in the Somerset House press exhibition room.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

Katie Grand’s in-your-face styling definitely woke up the sleepy crowd (who like me, wanted a lie-in and chose the later showing) by mixing acid-bright pinks, oranges, and purples together for a strong visual punch. The most special touch came in the form of face masks that turned models into faceless sparkling mannequins with incredible pom-poms and hand stitched flower clustered defiantly on top of their heads.

Sister by Sibling A/W 2012 by Gareth A Hopkins

Sister by Sibling A/W 2012 by Gareth A Hopkins

The genius behind this collection and the Sister by SIBLING brand is that it’s easy to wear. Attention-seekers can go for the whole look, and those who like a bit of crazy colourful sparkle without much effort (ahem, me) get an instant outfit by pulling on some knitwear over jeans. I particularly liked how something as traditional as a Scottish Fair Isle jumper was transformed with skulls and clashing neon leopard print.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Jamie Chiu
Sister by SIBLING A/W 2012 by Alia Gargum

As the models walked around the room at the end of the presentation and I resisted the urge to ruffle a pom pom or two, I noticed the shoes. In collaboration with Underground, this means that hopefully the trademark Sister by SIBLING leopard prints and skull Fair Isle teamed with ubiquitous pointy creepers and Chelsea boots may be available to buy next season.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

Another nice little touch was the brand’s collaboration with Barbie, who they dressed up in miniature versions of the collection and displayed along shelves on their exhibition stand. If Sister by SIBLING can make someone as clean-cut as Barbie look like she’s right at home wearing glittering skulls, neon prints and fully sequinned jumpers, then surely the look can work for anyone. Besides, a full face of sequins or sparkly lurex means less time bothering with hair and makeup: a definite win.

Sister by SIBLING A/W 2012 by Alia Gargum
Sister by SIBLING A/W 2012 by Alia Gargum

All photography by Alia Gargum and Jamie Chiu

Categories ,Alia Gargum, ,Barbie, ,chelsea boots, ,Cozette McCreery, ,Crepe Sole Creepers, ,Gabriel Ayala, ,Gareth A Hopkins, ,Helena Maratheftis, ,Jamie Chiu, ,Joe Bates, ,Katie Grand, ,knitwear, ,Laura Bailey, ,Leopard Print, ,London Fashion Week A/W 2012, ,Neon, ,Portico Rooms, ,Sequins, ,Sid Bryan, ,Sister by Sibling, ,Underground Shoes

Similar Posts:






Amelia’s Magazine | The 2013 FAD Awards: London Fashion Week Catwalk Review


Stephanie Kitchen by Warren Clarke

The Fashion Awareness Direct (FAD) Awards are always an end-of-fashion-week treat. After five days of the freshest fashion talent dominating the catwalks at the Fashion Scout venue, FAD looks even further into the future at the best of the country’s undergraduate talent, based each season around a different theme.


Louis Anderson-Bythell – all photography by Matt Bramford

There could be no better a theme in this age of global change and austerity than ‘Future Optimism‘, which was the brief for this year’s students. Over 100 undergraduates submitted work for the competition, with fifteen entries showcased at this climatic event.


Anna Kim by Gabriel Ayala

Here’s a quick photographic rundown of the fifteen entries:

MATTHEW O’BRIEN

LUCINDA ROBERTS

STEPHANOS KONSTANTIOU


Stephanos Konstantiou by Laura Hickman

ROBERT MILLS

STEPHANIE KITCHEN

JOSEPH HORTON

CHELSEY CROSSLAND

LOUIS ANDERSON-BYTHELL

AYSHA SIMPSON

NNEKA OKORIE

KIMBERLEY PHILLIPS

LAURA CHITTENDEN

ANNA KIM

ESTELA NEVINSKAITE

MORWENNA DARWELL

And so on to the winners. It must have been a tough job for Hilary Alexander, Fashion Scout’s Martyn Roberts, Topshops’ Geraldine O’Brien, FAD’s Claire Muldoon and our pal Milly Jackson (who won the 2011 Award) to choose a winner.


Sitting at the end of the catwalk is fantastic for shots of models but not so fantastic if the awards action takes place at the opposite end.

One of my personal favourites, Nneka Okorie‘s glorious menswear, took one of the runner up prizes. Her slick trench-coats with digital printing techniques brought both expert tailoring and vivid colours to the catwalk and I loved the discrete details of city skylights on a backpack and trouser hems.

Stephanos Konstantiou took the other runner up prize with his futuristic neoprene collection with rigid cutaway details. His laser-cut houndstooth pattern was completely original, and I enjoyed the sharp silhouettes that his collection projected. Nneka and Stephanos both take home five hundred quid and an industry placement. Well done, pals!

The winner, described by Hilary Alexander as ‘unanimous’ and ‘one to watch’ for the coming seasons, was, deservedly, Stephanie Kitchen. A final year student at Bath Spa University (always a good show at Graduate Fashion Week), Stephanie’s innovative cycle wear earned cheers when it first appeared at the beginning of the show and rapturous applause when it was announced Stephanie had won. This collection brought together wearability, sustainability, style and functionality all in one. The cycle sunglasses were a hit, too.

Stephanie wins £1000 and an industry placement and her designs were also shown at London Fashion Weekend. I don’t think this will be the last time we see Stephanie on the London fashion catwalks.


Winner Stephanie Kitchen by Milly Jackson for FAD

Categories ,2013, ,Anna Kim, ,Awards, ,Aysha Simpson, ,BA, ,catwalk, ,Chelsey Crossland, ,Estela Nevinskaite, ,FAD, ,Fashion Scout, ,Freemasons’ Hall, ,Gabriel Ayala, ,Hilary Alexander, ,Joseph Horton, ,Kimberley Phillips, ,Laura Chittenden, ,Laura Hickman, ,London Fashion Week, ,Louis Anderson-Bythell, ,Lucinda Roberts, ,Matt Bramford, ,Matthew O’Brien, ,menswear, ,Milly Jackson, ,Morwenna Darwell, ,Nneka Okorie, ,review, ,Robert Mills, ,Stephanie Kitchen, ,Stephanos Konstantinou, ,students, ,sustainability, ,undergraduate, ,Warren Clarke, ,Womenswear

Similar Posts:






Amelia’s Magazine | Vauxhall Fashion Scout Ones to Watch A/W 2011 – A Preview


Kirsty Ward, cialis 40mg pilule illustrated by Gabriel Ayala

Oh God, doctor more about is it really that time again? Do I really have to stay up, approved night after night, sending all those emails? Worrying about outfits? Processing 12,000 photographs? Yep, London Fashion Week is just around the corner, and yesterday Vauxhall Fashion Scout announced their line up for their extra special Ones to Watch show.

Previous winners of the accolade include Ada Zanditon and Lu Flux (both in Amelia’s new book) as well as Eudon Choi and David Longshaw. Last season’s outing was an ecclectic mix of ‘dandyish’ menswear, cream pleats and yellow ruffles. The line up this time around looks certain to impress, though – Central Saint Martins’ graduates Anja Mlakar and Kirsty Ward, along with Sara Bro-Jorgensen and Tze Goh.

While we all get excited about London’s most fashionable five days, here’s a little round up of the new design talent.

Tze Goh

Illustration by Lana Hughes

Tze Goh graduated with a BA from Parsons in New York before completing an MA at Central Saint Martins. Tze’s collections to date have had that strong, minimal aesthetic with emphasis on shape and sculpture.

They’re definitely futuristic, and each garment appears to have been moulded from an unknown material rather than sewn from jersey. Pieces emphasise the shapes of his models – exaggerated shoulders and discrete twists in fabric make for modern, appealing clothes. Hopefully he’ll stick to his minimalist principles during his outing this coming season.

Kirsty Ward

Illustration by Gabriel Ayala

Kirsty Ward is brilliant. She’s one of the most unique designers I’ve seen in ages, and it’s no surprise that she’s, yep – you guessed it – Central Saint Martin’s alumni and went on to work with Alberta Ferretti in Italy. Amelia reviewed her collection last season , a vertiable wonder of sculptural jewellery and clothing that echoes the contours of the body.

I loved her work with David Longshaw (creating jewellery that he teamed with his collection) during his debut on the very same Ones to Watch stage a year ago This season promises another fashion-forward outing.

Anja Mlakar

Illustration by Willa Gebbie

Anja Mlakar is – you guessed it – another Central Saint Martins graduate. I’m feeling fatigued typing those three words already and the shows haven’t even started. Anyway, Her debut collection harboured much interest and having only graduated last year, Anja is set to cement herself in fashion this coming season.

Her S/S 2011 collection was a welcome ray of sunshine, with bursts of pastel yellows and pinks. Her aesthetic features structural forms and body-concious frocks, and her style straddles the fine line between flattering and futuristic. The most diverse collection, it will be intereting to see if Anja develops a particular element or mixes it up again.

Sara Bro-Jorgensen

Illustration by Jaymie O’Callaghan

Sara, a Royal College of Art graduate (at last!) takes a different approach to fashion and is heavily influenced by 2D forms like black and white photographs. She’s been nominated for awards here and there.

Her previous collections contain a mix of knits and deconstructed pieces, and I’m not exaggerating when I say this girl digs black. As it’s the A/W 2011 we’re looking forward to, I wouldn’t be surprised if we see more of fashion’s favourite colour on Sara’s outing, but then what do I know?

Categories ,A/W 2011, ,Alberta Feretti, ,black, ,Central Saint Martins, ,David Longshaw, ,fashion, ,Gabriel Ayala, ,Italy, ,Jaymie O’Callaghan, ,Lana Hughes, ,London Fashion Week, ,new york, ,Ones To Watch, ,parsons, ,Royal College of Art, ,Vauxhall Fashion Scout, ,Willa Gebbie

Similar Posts:






Amelia’s Magazine | Vauxhall Fashion Scout Ones to Watch A/W 2011 – A Preview


Kirsty Ward, cialis 40mg pilule illustrated by Gabriel Ayala

Oh God, doctor more about is it really that time again? Do I really have to stay up, approved night after night, sending all those emails? Worrying about outfits? Processing 12,000 photographs? Yep, London Fashion Week is just around the corner, and yesterday Vauxhall Fashion Scout announced their line up for their extra special Ones to Watch show.

Previous winners of the accolade include Ada Zanditon and Lu Flux (both in Amelia’s new book) as well as Eudon Choi and David Longshaw. Last season’s outing was an ecclectic mix of ‘dandyish’ menswear, cream pleats and yellow ruffles. The line up this time around looks certain to impress, though – Central Saint Martins’ graduates Anja Mlakar and Kirsty Ward, along with Sara Bro-Jorgensen and Tze Goh.

While we all get excited about London’s most fashionable five days, here’s a little round up of the new design talent.

Tze Goh

Illustration by Lana Hughes

Tze Goh graduated with a BA from Parsons in New York before completing an MA at Central Saint Martins. Tze’s collections to date have had that strong, minimal aesthetic with emphasis on shape and sculpture.

They’re definitely futuristic, and each garment appears to have been moulded from an unknown material rather than sewn from jersey. Pieces emphasise the shapes of his models – exaggerated shoulders and discrete twists in fabric make for modern, appealing clothes. Hopefully he’ll stick to his minimalist principles during his outing this coming season.

Kirsty Ward

Illustration by Gabriel Ayala

Kirsty Ward is brilliant. She’s one of the most unique designers I’ve seen in ages, and it’s no surprise that she’s, yep – you guessed it – Central Saint Martin’s alumni and went on to work with Alberta Ferretti in Italy. Amelia reviewed her collection last season , a vertiable wonder of sculptural jewellery and clothing that echoes the contours of the body.

I loved her work with David Longshaw (creating jewellery that he teamed with his collection) during his debut on the very same Ones to Watch stage a year ago This season promises another fashion-forward outing.

Anja Mlakar

Illustration by Willa Gebbie

Anja Mlakar is – you guessed it – another Central Saint Martins graduate. I’m feeling fatigued typing those three words already and the shows haven’t even started. Anyway, Her debut collection harboured much interest and having only graduated last year, Anja is set to cement herself in fashion this coming season.

Her S/S 2011 collection was a welcome ray of sunshine, with bursts of pastel yellows and pinks. Her aesthetic features structural forms and body-concious frocks, and her style straddles the fine line between flattering and futuristic. The most diverse collection, it will be intereting to see if Anja develops a particular element or mixes it up again.

Sara Bro-Jorgensen

Illustration by Jaymie O’Callaghan

Sara, a Royal College of Art graduate (at last!) takes a different approach to fashion and is heavily influenced by 2D forms like black and white photographs. She’s been nominated for awards here and there.

Her previous collections contain a mix of knits and deconstructed pieces, and I’m not exaggerating when I say this girl digs black. As it’s the A/W 2011 we’re looking forward to, I wouldn’t be surprised if we see more of fashion’s favourite colour on Sara’s outing, but then what do I know?

Categories ,A/W 2011, ,Alberta Feretti, ,black, ,Central Saint Martins, ,David Longshaw, ,fashion, ,Gabriel Ayala, ,Italy, ,Jaymie O’Callaghan, ,Lana Hughes, ,London Fashion Week, ,new york, ,Ones To Watch, ,parsons, ,Royal College of Art, ,Vauxhall Fashion Scout, ,Willa Gebbie

Similar Posts:






Amelia’s Magazine | Yifang Wan, Fashion Scout Merit Award Winner: London Fashion Week A/W 2013 Catwalk Review


Yifang Wan A/W 2013 by Gabriel Ayala

Fashion Week A/W 2013 got off to a cracking start on Friday, for anybody who actually turned up. I didn’t, thanks to the effects of an anti-Valentine’s cocktail binge, instead spent the evening in bed with fish and chips and half a bottle of Rioja. So it was Saturday morning where my season started, heading as I did to this season’s Fashion Scout Merit Award winner – Yifang Wan.


Photography by Amelia Gregory

Previous Merit Award winners including David Koma, Felder Felder, William Tempest and Leutton Postle have all gone on to establish successful labels and the pressure of such previous acclaim must be terrifying — but its effects weren’t evident in this polished collection by Yifang Wan.


Yifang Wan A/W 2013 by Dom&Ink


All other photography by Matt Bramford

Record numbers packed the ‘white room’ of the Freemasons’ Hall, and so my view of the show was framed by a diminutive Frenchman wielding a vogue.fr microphone like a maniac and a very excitable girl with masses of hair. Her head was all over the place trying to secure a good shot and I was forced to perform a strange sort of swaying dance with my zoom lens, not unlike an Emperor penguin.


Yifang Wan A/W 2013 by Dom&Ink

I’d briefly taken an interest in Wan‘s work when the Merit prize was awarded at the beginning of the year, and her previous collections draw inspiration from her Asian heritage and long, draped silhouettes dominate her previous outings. So it was no surprise, in the best possible way, to see these themes continued for A/W 2013, with inspiration from performance artist ‪Marina Abramović‬, most famous for sitting in a smock and staring at New Yorkers in the MOMA for 700 hours.

Only four rich colours featured in this collection – deep blue, green, red and black in thick fabrics. Jackets came with triangular slices removed almost with abandon as fabrics draped asymmetrically and architecturally. Almost every piece skimmed the floor, while fabric swayed and draped in different directions with emphasis on Far Eastern cuts. Each piece was accessorised with intriguing angular sculptural pieces, some worn around necks, others carried almost like weaponry.

Yifang Wan is no stranger to awards, having won the L’Oreal Professionel Award at Saint Martins as an MA student. Her £25,000 prize this season will hopefully propel the designer’s label in the direction it deserves.

Categories ,A/W 2013, ,A/W’13, ,catwalk, ,Central Saint Martins, ,East, ,Fashion Scout, ,Gabriel Ayala, ,Kimono, ,marina abramovic, ,Matt Bramford, ,Merit Award, ,Orient, ,review, ,Yifang Wan

Similar Posts:






Amelia’s Magazine | Oliver Spencer: London Fashion Week A/W 2012 Menswear Catwalk Review


Oliver Spencer A/W 2012 by Gabriel Ayala

I hadn’t spent much time this London Fashion Week at the main show space at Somerset House – the big tent they plonk in the centre of that beautiful courtyard. I’d forgotten what a celebfest it was. As I queued, clutching my printed ticket to my breast, I stood amongst the melee of fashionistas waving their tickets in the air as celebrities were ushered inside, except for the gentlemanly Rick Edwards who politely told the PR girl batting her eyelids that he would queue like everybody else. Swoon.


Oliver Spencer A/W 2012 by Krister Selin

Inside, a frenzy of photographers took pictures of front-rowers and I couldn’t tell who anybody was, apart from remarking to Gareth that I thought I saw a glimpse of Alex Reid. We LOL’d as the show started.

Oliver Spencer is a bit of a maestro when it comes to exquisite tailoring. I’ve been a fan for a while but this was the first show I’d seen. Myself and Gareth had secured goodish seats at the beginning of the catwalk, and despite my reservations, we had a pretty good view of the action.


Oliver Spencer A/W 2012 by Gabriel Ayala

Spencer had taken his inspiration this season from 1970s art-house and the iconic persona of a young Lucien Freud. A wide spectrum of models appeared in the show, from tattooed hipsters to mature gents, each with their own cool kudos.

The show began with said tattooed hipster, who wore a deep red and grey luxury varsity-style jacket with contrast sleeves – a sartorial version of the current trend. Quintessential, English, well-tailored, an effortless fit – buzz words associated with the Oliver Spencer brand.

Next came more cropped wool coats in blues and greys, teamed with tapered trousers and capped-toe oxford shoes. I’m a huge fan of Spencer’s knitwear and this collection came up with the goods. Chunky rollnecks and big scarves worn over the shoulders had a hip retro feel without being fancy dress.

More jackets appeared, and one in particular – a sort of contemporary Fair Isle pattern in navy and white cut above the hip had me swooning more than I did at Rick Edwards‘ courteous approach to queuing. The tattooed hipster modelled it, and I wouldn’t be surprised if there were a few miffed models backstage because he seemed to have been selected to wear the most achingly cool outfits.

A selection of olive and brown jackets came towards the end with a more athletic look about them, worn with looser-fitting trousers. A plaid jacket, buttoned at the top only, was worn over a vibrant red shirt. Some jackets came with cross-over lapels in contrasting colours, worn with camel-coloured trousers. More varsity-style jackets appeared: it seems we’ll all be wearing contrast sleeves come September.


All photography by Matt Bramford

You’ll see from my previous menswear day posts that there are many designers pushing the boundaries of menswear with much whackier collections, but Spencer’s hip appeal with a strong British essence was a welcome break and one that will have sartorial gents begging for more.

Categories ,1970s, ,A/W 2012, ,Alex Reid, ,Athletic, ,AW12, ,british, ,English, ,Fair Isle, ,Gabriel Ayala, ,knitwear, ,Krister Selin, ,London Fashion Week, ,Lucien Freud, ,Matt Bramford, ,menswear, ,Oliver Spencer, ,Rick Edwards, ,Rollnecks, ,Somerset House, ,tailoring, ,Tattoos, ,turban

Similar Posts:






Amelia’s Magazine | Ong-Oaj Pairam: London Fashion Week S/S 2014 Preview Interview

ONG-OAJ PAIRAM by Gaarte
ONG-OAJ PAIRAM S/S 2014 preview by Gaarte.

Thai born designer Ong-Oaj Pairam takes to the catwalk this season as part of Fashion Scout at the Freemasons’ Hall. Having trained with the likes of Proenza Schouler and Roland Mouret, he combines precise tailoring with an eye for decorative detail. I caught up with Ong-Oaj for an exclusive preview of the new collection.

Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

You studied at Brighton University (so did I!) What is the best thing about the course these days?
I found the course really tough, and found I had a hard time just keeping my head down. The beauty of studying in Brighton is the ability to escape from it all when you need to switch off. You are surrounded by the beautiful countryside and the sea. The aftercare I have got from my tutors has been really valuable and they have been really supportive of me launching my own brand. The friends I made at uni are friends for life: many are taking the day of work for me and chipping in backstage to help with the show.

What three words best describe your style?
Confident, elegant, fun.
 
Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

What did you learn from working at Proenza Schouler and Roland Mouret?
Proenza Schouler was only a small company when I started with them so I had to adapt very quickly to various roles. I would be pattern cutting, managing a runway show and running sales all in the same week. I was very lucky that Jack and Lazaro exposed me to everything. New York is also great place for people watching, and because I saw people making really brave yet sophisticated choices in what to wear it helped me develop my own style. Roland Mouret helped me refine my pattern cutting skills: he is a master at the body conscious dress. I learnt that simpler design is often harder to achieve yet just as impactful.
 
Ong-Oaj Pairam Spring Summer '14 Preview Collection by Rose Crees
Ong-Oaj Pairam S/S 2014 Preview by Rose Crees.

How have you translated the idea of Drew Barrymore’s character in ET into a fashion collection? It sounds most intriguing. 
Haha, inspiration comes in the most extraordinary forms. Gertie (Drew Barrymore’s character) inspired me in many ways. Initially I emulated her childish curiosity in the creative process, exaggerating what is exciting and removing all the usual rules. She’s one tough cookie, despite her age, and I admired her strength. Without giving too much away, there are lots of cues to her character in the collection, including fabric choices, patterns, colour and perspectives. (Although there’s no gingham cowgirl uniforms or cut out bed sheet in this collection… yet…)
 
Ong-Oaj Pairam A/W 2013 by Zoe Gotts
Ong-Oaj Pairam S/S 2014 preview by Zoe Gotts.

Why is it so important to you to print on British textiles, and where do you get this done?
We have so many skilled factories and teams in Britain and there is so much talent, yet it’s very easy to get work done overseas to save on cost. You miss out on a wealth of local talent, craft and inspiration if you save a few pennies by getting work done abroad. All the textiles in this collection were sourced and printed in Britain, and all my embroidery and my shoes have been manufactured here. It’s nice building a relationship with the companies and you learn so much more from the people. 
 
Ong-Oaj Pairam Autumn:Winter 2013
Ong-Oaj Pairam A/W 2013.

Embroidery was all done by Jenny King and her team, her studio is a five minute walk from my studio and she has a huge portfolio of spectacular embroidered pieces. My shoes were manufactured by Thomas Murphy, who is an incredible designer and has a small workshop in London. The textiles come from various factories, unfortunately they are mainly in Yorkshire so a bit too far for me to bribe them with cup-cakes. Printing is done through the Silk Bureau.
 
Ong-Oaj Pairam A/W 2013
Ong-Oaj Pairam A/W 2013.

How has your Thai heritage affected your approach to design? 
My Thai background has mainly affected my approach to business and my work ethic. My parents grew a successful (food) industry from nothing and inspired me to work very hard and achieve my dreams. Always start with the end in mind and keep focussed. They are also good at making sure I keep my business head on.

Categories ,A/W 2013, ,Brighton University, ,Drew Barrymore, ,ET, ,Fashion Scout, ,Freemasons’ Hall, ,Gaarte, ,Gabriel Ayala, ,Gertie, ,interview, ,Jenny King, ,lfw, ,London Fashion Week, ,Ong-Oaj Pairam, ,Pop PR, ,preview, ,Proenza Schouler, ,Roland Mouret, ,Rose Crees, ,S/S 2014, ,Silk Bureau, ,Thai, ,Thomas Murphy, ,Zoe Gotts

Similar Posts:






Amelia’s Magazine | Prophetik: London Fashion Week A/W 2012 Catwalk Review


Prophetik A/W 2012 by Faye West

My fashion week hadn’t got off to the best of starts this season. I skipped day one, and arrived on day two rather worse for wear. I’d been out boozing the night before and hadn’t predicted to feel quite so dreadful the next morning. I managed the Spijkers show, but on my way to see my faces, Teatum Jones, I was spinning out so badly that I just had to return home. Spending the day on the sofa sorted me out, and so I leapt out of bed on a bright, Spring-like morning on Sunday (day three) to catch Prophetik, back after a hiatus last season, to see what Jeff Gardner could offer fashion fans at 10.30am.


Prophetik A/W 2012 by Claire Kearns

Seating was easy peasy thanks to the glorious gals at Forward PR, and the show began only a few minutes late. This season, Jeff’s charity of choice is the Lawrence Anthony Foundation, committed to protecting endangered rhinos. Well, I certainly didn’t expect to see photographs of rhinos mutilated at such an early hour, but the provocative images hit home the crisis the species face. It costs £30,000 to protect one rhino for a year – a terrifying amount of money – because the only way to keep them alive is by guarding them 24 hours a day. You can read more about the cause here.


All photography by Matt Bramford

So it was on with the show. True to form, a vibrant violinist opened the proceedings, galavanting up and down the catwalk as she played. A live band then accompanied music that blasted from the sound system and the first model appeared.

This collection was called ‘Courtly Love‘, which for a brief moment made me imagine Prophetik‘s staple frocks with Courtney Love-esque make-up. Alas, this wasn’t the case. The theme was more of a reference to Princess Grace, archetypal dandies and an age-old way of dressing reinvented with a surge of modernity. The collection brought Prophetik‘s inimitable style back to the catwalk – romance, drama and sophistication neatly packaged into one collection.


Prophetik A/W 2012 by Gilly Rochester

Layers of lace were built up on dresses, blouson sleeves met with tight cuffs, swooping necklines were decorated with ruffled trims and sashes around waists provided flattering silhouettes.

This season saw a shorter hemline on some pieces that came as a bit of a surprise; I’m used to Jeff’s floor-sweeping numbers but cuter frocks cut above the knee made the collection seem more wearable and playful.

Menswear was exemplary as per: this season brought cropped tuxedos with jazzy gold buttons and baggy knits; pillow-shaped sleeves appeared on shirts. I spent more time than was necessary fancying two frock coats, the first with beautiful embroidery that looked like a V&A exhibit, the second made from luxurious velvet with heavy brocade detailing.

I don’t see myself hanging around Bethnal Green in either, but I’ve since fantasised about wearing the latter around the house, pretending I’m from another era.


Prophetik A/W 2012 by Gabriel Ayala

The finale created gasps across the room: a dress, black on bottom, white on top, featured one of Jeff’s grandmother’s original blankets (he must be running out) covered in black feathers – a real red carpet number if ever I saw one; one that will likely have Livia Firth on the phone faster than you can say green carpet. Gasps of another kind came when Whitney Houston’s ‘I Wanna Dance With Somebody’ emerged from the speakers – an unorthadox choice at a Prophetik show, but one that had guests bouncing up and down in their seats.


Finale at Prophetik A/W 2012 by Faye West

While Prophetik isn’t my favourite type of fashion – I prefer the more contemporary, print-based designers – I’m never disappointed, as I’m sure the hopeless romantics won’t be either.

Categories ,A/W 2012, ,AW12, ,catwalk, ,Claire Kearns, ,Courtly Love, ,Dandy, ,fashion, ,Faye West, ,Forward PR, ,Freemasons’ Hall, ,Gabriel Ayala, ,Gilly Rochester, ,Jeff Garner, ,Lawrence, ,London Fashion Week, ,Matt Bramford, ,menswear, ,Prophetik, ,review, ,Vauxhall Fashion Scout, ,Whitney Houston, ,Womenswear

Similar Posts:






Amelia’s Magazine | London Fashion Week S/S 2012 Menswear Day Catwalk Review: James Small


James Small S/S 2012 by Milly Jackson

I arrived at the James Small show pretty early – such is the bonkers London Fashion Week schedule that some shows overlap and then you’re left with huge gaps in your day. I joined the small but perfectly formed queue and waited for a pal to arrive. The show was delayed, prescription I was informed, because of the knock-on effect of late-runners throughout the day. The queue eventually began moving a mere 20 minutes late, and just as we were about to be let in, we were halted by an impossibly gorgeous PR girl. Her colleague came over and whispered ‘Kate’s imminent, we should hold the queue‘. Now, I don’t know if it was the pint I’d just enjoyed or the onset stir-crazy sensation I was experiencing after 6 days of shows, but I started sweating profusely. It couldn’t be, could it? ‘Calm down, Matt’ I internally repeated. It can’t be. She wouldn’t. It might be a code word. It might be Kate Adie.


Kate Moss by Antonia Parker

Eventually, after much discussion, it was decided that we should be allowed in because this mysterious Kate hadn’t yet arrived. We were escorted individually up the grand staircase of the Freemasons Hall, this Vauxhall Fashion Scout venue, and assigned seats on the front row. Seating was heavily policed, and I enjoyed the personal escort, but it was taking bloody ages and another show downstairs was set to take place pretty soon afterwards. Jaime Winstone, looking incredible with a silver grandma up-do and vertiginous heels, entered the room and was seated with little fuss. Now I love Jaime Winstone, but if ‘Kate’ was a codename for Jaime Winstone, I was about to go berserk.


Kate Moss by Claire Kearns


Kate Moss by Gilly Rochester

The personal escort service soon turned into a scrum; somebody had clearly realised that it just wasn’t practical. I let out a huge sigh as I said to my friend ‘Well, Kate clearly isn’t coming.’ ‘What?’ my friend replied, ‘she’s over there!’ I turned to my left to study the front row. Somehow I had missed the arrival of Meg Matthews, Sadie Frost, Annabelle Neilson, James Brown, Jamie Hince and… Kate Moss. Kate FREAKIN’ Moss!


All photography by Matt Bramford

There was little fuss as I struggled to fight the urge to jump out of my seat, leap across the catwalk, gather Kate up in my arms and force her to take my hand in marriage. It all happened so quickly, and of course, now Kate had arrived, the show must go on.


James Small S/S 2012 by Gabriel Ayala

It was tricky to concentrate on the show knowing that My Kate was mere feet away, but being the consummate professional that I am, I took up my camera and started to study the clothes, being carefully to take a picture of Kate in between each look. The fashion on offer was actually great, and I don’t know why I was thinking that it might not be. The secondary venue at Fashion Scout is actually much nicer – a dark wood arch divides the old stone room, dark wood lines the floor and majestic chandeliers hover above the revellers. Models appear almost out of nowhere. You do lose sight of the models as they bound through the arch, unfortunately, but this ensured enough time to snap Kate excessively.


James Small S/S 2012 by Sam Parr

Hysteria mounted thanks to the special guests: Kate and her entourage whooped and cheered every look and wolf-whistled translucent shirts, which sent roars of laughter through the room. Last season’s sharp tailoring continued this time around, but had been given a more casual feel for the discerning gentleman who manages to looking devastatingly cool without any real effort during the summer months.


James Small S/S 2012 by Milly Jackson

Small’s mainstay silk shirts had been jazzed up with the aforementioned translucency, and romantic florals with an air of Liberty were the most aesthetically appealing pieces in the collection, particularly a shirt/shorts combination with identical print. I’m not sure I’d get away with it, but the model did with aplomb.

Small‘s sharp tailoring was dressed down with white ankle-high sports socks and Vans in varying colours – when I read this on the press release I wasn’t so sure about it, but seeing it in the flesh allowed it to make sense. Rich colours: plum and royal blue, and luxe materials: silk and velvet, made this collection Small‘s most sophisticated yet. Retaining an edge above his competitors with leopard print and camouflage short shorts, it’s Small’s sharp cuts and sophisticated tailoring that really set him above the rest. That and his stellar front row, of course.

Categories ,Annabelle Neilson, ,Antonia Parker, ,catwalk, ,Claire Kearns, ,combat, ,fashion, ,Floral prints, ,Freemasons’ Hall, ,Front Row, ,Gabriel Ayala, ,Gilly Rochester, ,illustration, ,James Brown, ,James Small, ,Jamie Hince, ,Kate Moss, ,Leopard Print, ,liberty, ,London Fashion Week, ,Meg Matthews, ,menswear, ,MenswearSS12, ,Milly Jackson, ,review, ,S/S 2012, ,Sadie Frost, ,Sam Parr, ,Silks, ,tailoring, ,The Kills, ,Translucent, ,Vans, ,Vauxhall Fashion Scout

Similar Posts: