Amelia’s Magazine | Prints and Furnishings by Fanny Shorter: An interview with the talented Textile Designer

Fanny Shorter Passion Pair Blue
I first discovered the beautiful designs of Fanny Shorter at Cockpit Arts in 2013 and have since met her at Home London (twice) and Tent London. Last year she was a deserving recipient of the COADG bursary. Fanny trained as an illustrator at Brighton University but has since turned her skills to the joy of textile design, building an immediately recognisable brand that features beautiful bold designs inspired by a childhood growing up in the beautiful City of Winchester and family trips to museums and National Trust properties.

Winchester Richard Shorter
Winchester school Richard Shorter
Winchester views by Richard Shorter.

Your upbringing in Winchester with teacher parents sounds idyllic, what are your fondest memories of childhood?
We were just very lucky. We were housed in the school grounds where my father taught in Winchester and it was just an absolutely beautiful environment in which to grow up. I appreciate it more now even more than I did then. We were just outside most of the time. My mother was quite traditional but very creative and we were always encouraged to draw, sew, make things and write (although I’ve probably let that slip somewhat).

Calathea_Cushion_Lrg_Clementine_Fanny_Shorter
Why did you decide to study illustration and how did you end up specialising in surface design? (where did you learn the practicalities of printing for instance?)
I originally wanted to study painting but got cold feet about the enormity of possibility within fine art. I felt I needed some practical guidelines and illustration seemed the perfect compromise. My first surface design was in response to a brief at university and I just felt really comfortable designing with a very specific application in mind. Screen-printing followed quite naturally as a way of applying pattern to a material. I had an induction in screen-printing at Brighton but got really into it after I left and still love it as a way of working. It’s really physical and very satisfying.

Quince_Cushion_Small_Buttercup_Front_Fanny_Shorter copy
What was the most useful thing you took from your illustration degree in Brighton?
Having the freedom to explore different mediums and finding the confidence to develop your own style. I’m not sure I have it quite yet but I know now when I’ve done something I’m pleased with and when something is truly awful.

Fanny Shorter at work
How did you get involved with the COADG bursary and what has been the best outcome from winning the prize last year?
I was familiar with the Confessions of a Design Geek blog and read about the bursary winner, Jessica Hogarth the year before. It seemed like a great opportunity and I decided to apply the following year. The mentors and sponsors I met through the bursary have been so supportive. It’s a very daunting experience, setting up your own business, and they were very free and friendly with advice and time.

Small_Calathea_Cushion_Neon_Fanny_Shorter
Why did you take a studio in Cockpit Arts and why would you recommend it to fellow creatives?
Cockpit provides seminars and one to one business advice as part of your rent. I felt if my business was going to get off the ground I needed all the help I could get. Being at Cockpit Arts has been invaluable. It’s great to tap into the professional support available but also to be part of a community where there’s always someone just ahead of you in business whose brains you can pick. We have an open studios event twice a year and it’s a brilliant way to get comfortable with talking about your work and meeting your customers – something I was nigh on allergic to beforehand.

Calathea_Blood_Orange_Make_Up_Bag_Side_Fanny_Shorter
Calathea_Cushion_Magenta_Small_Fanny_Shorter_Press
Where do you look for inspiration when you start designing a new range of patterns?
Dorling Kindersley has always been an easy go to. Much of my work is inspired by natural science and it’s a quick, very visual source. I regularly visit National Trust properties, the V&A, Natural History Museum and Kew Gardens, Hampshire and Wiltshire all of which formed a major part of my childhood. Google is there too in times of crisis although daunting if you’re unsure where you’re even going to start. I’ll always use it to find facts and figures about the plants and birds I plan to use in a design.


Your brand is continually developing and you are about to add hand printed furnishing fabric by the metric. What do you hope for in the future?
If time I would like a range of furnishing fabrics, prints and wallpapers. I would ultimately love to bring screen-printing fabric by the metre back in house but I’d need a very long studio for that and in London it simply isn’t feasible at the moment. There’s the dream I suppose – having a workshop somewhere in the countryside with a printing dream team and a studio dog.

Categories ,Brighton University, ,COADG Bursary, ,Cockpit Arts, ,Confessions of a Design Geek, ,Dorling Kindersley, ,Fanny Shorter, ,Home London, ,Jessica Hogarth, ,National Trust, ,screenprinting, ,Tent London, ,Textile Design, ,Winchester

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Amelia’s Magazine | Introducing Fiera, a new Design Magazine: Interview with founder Katie Treggiden

Fiera_magazine_issue1_cover
I was super stoked to pick up a copy of Fiera on my recent visit to Home London: this new magazine is the brainchild of prolific design writer Katie Treggiden – the author of Confessions of a Design Geek – and aims to shed an analytical light on the many design fairs that she visits across the world. It’s a super ambitious project that was funded through a very successful Kickstarter campaign which raised over £16,000, and the final publication is a beautiful book, designed by the ace Jeremy Leslie of Magculture. Having recently run my own Kickstarter campaign to produce a book I was very keen to catch up with Katie to find out how it all came about.

Katie Treggiden-Fiera
Why did you decide to launch Fiera and what does the title mean?
The coverage of design festivals is exciting, dynamic and immediate, but almost as ephemeral at the shows themselves. Print coverage tends to be press release driven and therefore often misses young designers without PR support. After the shows, we all sort of go back to life as normal as if nothing had happened. I felt there was a space for a print magazine that captures the excitement of the fair whilst offering some insight and analysis to make sense of it all – and provides a platform for new designers. Fiera is Italian for fair.

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How did you first meet and decide to work with Jeremy Leslie?
I met Jeremy on a Guardian Masterclass on independent publishing that he was a speaker on. He contacted me afterwards and suggested we met for a coffee to discuss my project. As you know, he is something of a Godfather in the world of independent design, so I was blown away. It’s a real honour to work with him – he’s an incredibly talented and experienced designer, and he’s really made the magazine what it is.

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You must see so much design, how do you filter out the things that you love and do you ever suffer from ‘blindness’? (and if so do you have any strategies for getting around it?)
I work very much on gut instinct. I’m looking for fresh young designers with ideas that make the world a better place in some way – large or small. I can’t always articulate it straight away, but I know it when I see it. Trade shows can be exhausting so it’s important to look after yourself – flat shoes, plenty of water, a secret stash of chocolate – and to remember to enjoy it. I have the best job in the world – it would be a shame to be too tired to appreciate that!

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Which is your favourite design festival and why?
I’m going to have to be loyal and say the London Design Festival – I can still remember visiting for the first time. It was like the door into another world had been opened to me. There are over 300 events on the first day alone – anyone who says they can’t find anything to interest or inspire them isn’t looking hard enough!

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How did you get the various contributors involved?
For the first issue, I contacted people I respected who I thought might have something interesting to say, and asked them if they’d be interested in taking part. I was very lucky that despite not having a physical magazine to show them, most people said yes straight away. For Issue 2, people are starting to come to me with ideas, which is really nice.

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What were the best and the hardest things about running a Kickstarter campaign, and do you have any tips for others who might want to run a similar crowdfunding campaign?
Running a Kickstarter campaign is honestly one of the hardest things I’ve ever done professionally. You put yourself out there for very public success or failure. It’s so rewarding when people back your idea and show their support, but I didn’t believe we were going to hit the target until the moment we did, so I felt sick for a month! The best thing is being able to launch a product with 300 pre-orders. You’ve already proved the market and connected with your readers before the product even exists. That’s a very privileged position to be in.

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What is your favourite bit in this current issue of Fiera and why?
Oh, that’s a tough question! This doesn’t quite answer it, but I think my favourite part is the sheer physicality of it. I’ve been writing a design blog for almost five years, and write for a lot of online publications. There is something utterly magical about holding a magazine in your hands that’s been over a year in the making. I have to thank Jese and Jeremy at magCulture studio for that – it’s a truly beautiful object.

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What next for the Fiera brand?
Issue 2! We’re already hard at work on the next issue. I’ve just come back from Northmodern in Copenhagen and I’m off to the Stockholm Furniture Fair on Monday. I can’t wait to do it all again!

You can buy Issue 1 of Fiera at Magculture here. I highly recommend you pick up a copy if you have an interest in contemporary design culture. Next up I will be interviewing Jeremy Leslie about his role in the publication.

Categories ,Confessions of a Design Geek, ,Fiera, ,Guardian Masterclass, ,Home London, ,Jeremy Leslie, ,Katie Treggiden, ,Kickstarter, ,London Design Festival, ,magCulture, ,Stockholm Furniture Fair

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