Amelia’s Magazine | Westfield Stratford City: an Olympic Legacy to be proud of or ridiculous Temple to Consumerism?

Westfield Development by Sniff Chatfield
Westfield Stratford City by Sniff Chatfield.

So, story amidst great fanfare the brand new Westfield Stratford City megamall was finally opened today, with the help of plenty of sheeny shiny celebrities: Nicole Scherzinger, Kelly Brook and erm, Boris Johnson. Yes, a bunch of loons queued for hours to get in and grab the hyped up First Day bargains, but what will be the reality of this huge shopping centre a few years down the line? I don’t doubt that the 2012 London Olympics will bring big revenues as punters are forced through the Westfield shopping funnel in order to get to the games, but what then?

Westfield Stratford City by Sniff Chatfield
Westfield Stratford City by Sniff Chatfield.

All the talk is of a lasting legacy, but this part of east London is a notoriously deprived area where communities are fractured and desire to own the latest goods drives people into dire debt. Is Westfield Stratford City the best legacy the Olympics could possibly leave? Not new homes, or, god forbid, facilities to support healthy communities? Yes, apparently creating space for hundreds of chainstores and the UK’s largest casino is a legacy to be proud of, destined to enrich this community. Let’s hope those much trumpeted jobs last long after the Olympic torch is gone and the gleaming surfaces start to lose a bit of their sheen.

Categories ,2012, ,Boris Johnson, ,consumerism, ,Kelly Brook, ,Megamall, ,Nicole Scherzinger, ,Olympics, ,Shopping Mall, ,Sniff Chatfield, ,Westfield Stratford City

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Amelia’s Magazine | Two wheels good: London’s Borisbike cycle hire scheme proves its worth

Kotki Dwa gig
london borisbike by daria hlazatova
Illustration by Daria Hlazatova

To be honest, remedy I was skeptical of the idea of a bike rental scheme before the launch. If we are going to spend £140 million on cycling I’d rather see we build more bike lanes, cheap I thought. London needs to make roads safer for cyclists, and in my experience, this is the number one reason why people are put off getting bikes.

But in the weeks since 30 July’s launch, when 6000 solid, bright blue bikes where installed in 315 docking stations, my objections have been put to shame. Now, as I roll into London Bridge every morning on my trusty hybrid bike, I invariably find myself accompanied by city workers scurrying around on rental bikes. And I swear the number of ‘regular’ bikes have increased as well – the profile of cycling has shot up as everyone loves the ‘Borisbike’.

Borisbikes by Mina Bach
Mayor Boris Johnson by Mina Bach

While the need for more bike lanes prevails, there is safety in numbers as every extra bike on the road makes it safer to cycle. Over a million rides were made on the Borisbikes in the first three months, the Greater London Authority declared as it held the first appraisal of the scheme on 12 October. Once implementation costs are covered within three years, the scheme is expected to become profitable – in fact it will then be the only London transport system not to run at a loss. Only five bikes have so far been stolen, a fact the Police Cycle Task Force attributes to a sense of ‘community ownership’ among Londoners. And I think that’s true – having spoken to numerous people about this, there is a feeling that these are ‘our’ bikes. In a sometimes very anonymous city like London, where being spoken to on the tube by a stranger can actually feel intrusive, the bikes are becoming a symbol that after all, we are all Londoners.

london bike rental by genie espinosa
Illustration by Genie Espinosa

Mayor Boris Johnson‘s introduction of the bike scheme grants London a place in a worldwide club of bike rental cities. But the Borisbikes, and the the 12 cycle ‘superhighways’, were actually the suggestion of former mayor Ken Livingstone, following a visit to Paris to see the city’s ‘Vélib’ cycling scheme. This is the biggest in the world with 17,000 bikes, suggesting this is only the beginning for London’s 6000 bikes. Our numbers are soon to reach 8000, however, as the system expands beyond central London to cover all of Tower Hamlets and more of Hackney, in time for the 2012 Olympics. The bikes themselves are identical to Montreal’s ‘Bixi’ rental bikes; 23 kilos would be excessively heavy for a regular bike, but for a rental it makes it a very stable and durable ride, plus very unattractive to steal. Vandals are further deterred as most of the wires have been placed inside the frame, and the bikes also boast extra-strong tires and dynamo lights.

London bike scheme by Carla Bromhead
Cycle superhighway by Carla Bromhead

So as Londoners get on their bikes – here’s a quick guide to safe cycling in traffic:

* Claim your space. Make sure drivers can see you, and ride a good foot’s distance from the kerb. Signal clearly and look behind you before turning, and they will respect you for it.

* Watch out for cars turning left. If you see vehicles indicating to the left, stay behind, or, if there’s time, get far in front where they can see you.

* Overtake on the right if you can. Instinct will have you overtake queuing vehicles on their left – this places you in a blind spot so only do this if there’s plenty of space.

* Avoid lorries. Stay behind, or overtake on the right. But as statistics dictate that if you get injured while cycling it will be from a lorry, it’s best to just steer clear.

* Follow the traffic rules. Cyclists who plow into pedestrians to get ahead give us all a bad name. But every now and again, it might just be safer to get ahead of heavy traffic by jumping a light. But be extremely sure before you do this – and mind those pedestrians.

boris johnson by daria hlazatova
Mayor Boris Johnson by Daria Hlazatova

Sign up for the London bike hire scheme here. Read more about the scheme in Amelia Wells’ article about the launch, or have a look at our tips for getting ready for winter cycling here.

Categories ,bike rental, ,Bixi, ,Boris Johnson, ,Borisbike, ,Carla Bromhead, ,cycle superhighway, ,cycling, ,Daria Hlazatova, ,Genie Espinosa, ,Greater London Authority, ,hackney, ,Ken Livingstone, ,london, ,Mina Bach., ,Montreal, ,Olympics, ,paris, ,Tower Hamlets, ,Vélib

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Amelia’s Magazine | Food from the Sky: Growing food on top of a Supermarket in Crouch End

Food from the Sky by Sam Parr
Food from the Sky by Sam Parr.

It’s a stiflingly hot day in Crouch End as my friends and I venture into Thornton’s Budgens and, approved feeling slightly stupid, ask one of the cashiers how we can get onto the roof. He smiles and immediately takes us to a staircase supported by scaffolding in the car park at the back, with a notice cheerfully asking everyone to take up a box of compost. As we get to the top, a sea of different kinds of sun drenched greenery opens up, with volunteers already gathered at a wooden picnic table in one corner, discussing how best to get started on the greenhouse we’ve come here to build.

Food from the Sky by Claire Bryne
Food from the Sky by Claire Bryne.

So this is Food from the Sky. I’d initially found out about the project in a brief Guardian piece, and the seemingly chalk ‘n’ cheese synthesis of a permaculture/transition inspired grassroots project on the roof of a supermarket, which actually sells its harvest in the supermarket (not compatible…surely??) immediately appealed. It certainly caught the eye of our esteemed mayor Boris Johnson, who came to visit it last week.

Boris Johnson Visits Food from the Sky by Sam Parr
Boris Johnson visits Food from the Sky by Sam Parr.

Food from the Sky by Claire Kerns
Food from the Sky by Claire Kearns.

The Food from the Sky blog has regular opportunities to volunteer, as well as to take part in courses and workshops, so I went along to build the first stage of a greenhouse made of recycled plastic bottles. With bags and bags of collected empty bottles in tow. Fetching look.

Making the Greenhouse by Claire Byrne
Making the greenhouse at Food from the Sky by Claire Bryne.

Making the greenhouse, by Claire Kearns
Making the greenhouse by Claire Kearns.

Food from the Sky had its practical inauguration in May 2010, when the first load of compost was lifted onto the roof. But the progression to this stage started a long time before, when its creator Azul moved to London and set about utilizing all the endless roof space she saw for food growing. A meeting over a coffee with the owner of the Crouch End Thornton’s Budgens, Andrew Thornton, turned out to be a meeting of minds with a shared vision – she wanted a roof to build her project, and he had one. Once this was established they met frequently with the local community (there are blocks of flats whose windows overlook the Food From The Sky roof), debating and discussing what could and couldn’t be done.

Food-From-the-Sky-by-Victoria-Haynes
Food from the Sky by Victoria Haynes.

All the soil used on the roof is recycled food and garden waste donated by the council. She sees the relationship with the supermarket as an opportunity to bring people to a better relationship with food on a huge scale – the shop has 17,000 visits a week. “I used to hate supermarkets,” Azul says, “but then I thought, what a waste! Supermarkets are a huge part of the reason we have a bad relationship with food, so using the supermarket as a base to promote a better relationship means everything comes full cycle.”

Food-from-the-Sky-by-Victoria-Haynes
Greenhouse building by Victoria Haynes.

Food from The Sky’s first harvest was on the 4th of July 2010, and since then they’ve been bringing down their wares to the supermarket every Friday, in a special display dedicated to them, right at the front of the shop.

Food from the Sky by Claire Bryne
Food from the Sky by Claire Bryne.

Education and community engagement is absolutely central to the project, so they’ve partnered up with local schools, running workshops on biodiversity and food growing, as well as running permaculture courses. Food From the Sky is also working with Thornton’s Budgens employees, who between them speak 31 different languages, to share the space. But Azul says that none of the project would have been possible without volunteers, so if you’d like to get involved, check out the website, and go along at least once. The plan is for the project to grow and be used as a template for other supermarket roofs, so catch it while it’s still a gem of an idea just about ready to spread its wings. And have a chat to Azul, she’s a very inspiring woman. Any article you read about this project can only scrape the surface of the philosophy that has shaped it.

Categories ,Biodiversity, ,Boris Johnson, ,Budgens, ,Claire Bryne, ,Claire Kearns, ,Crouch End, ,Food from the Sky, ,grassroots, ,Greenhouse, ,Growing Food, ,permaculture, ,Rooftop, ,Sam Parr, ,Supermarket, ,Thornton’s Budgens, ,transition towns, ,Victoria Haynes

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Amelia’s Magazine | Food from the Sky: Growing food on top of a Supermarket in Crouch End

Food from the Sky by Sam Parr
Food from the Sky by Sam Parr.

It’s a stiflingly hot day in Crouch End as my friends and I venture into Thornton’s Budgens and, approved feeling slightly stupid, ask one of the cashiers how we can get onto the roof. He smiles and immediately takes us to a staircase supported by scaffolding in the car park at the back, with a notice cheerfully asking everyone to take up a box of compost. As we get to the top, a sea of different kinds of sun drenched greenery opens up, with volunteers already gathered at a wooden picnic table in one corner, discussing how best to get started on the greenhouse we’ve come here to build.

Food from the Sky by Claire Bryne
Food from the Sky by Claire Bryne.

So this is Food from the Sky. I’d initially found out about the project in a brief Guardian piece, and the seemingly chalk ‘n’ cheese synthesis of a permaculture/transition inspired grassroots project on the roof of a supermarket, which actually sells its harvest in the supermarket (not compatible…surely??) immediately appealed. It certainly caught the eye of our esteemed mayor Boris Johnson, who came to visit it last week.

Boris Johnson Visits Food from the Sky by Sam Parr
Boris Johnson visits Food from the Sky by Sam Parr.

Food from the Sky by Claire Kerns
Food from the Sky by Claire Kearns.

The Food from the Sky blog has regular opportunities to volunteer, as well as to take part in courses and workshops, so I went along to build the first stage of a greenhouse made of recycled plastic bottles. With bags and bags of collected empty bottles in tow. Fetching look.

Making the Greenhouse by Claire Byrne
Making the greenhouse at Food from the Sky by Claire Bryne.

Making the greenhouse, by Claire Kearns
Making the greenhouse by Claire Kearns.

Food from the Sky had its practical inauguration in May 2010, when the first load of compost was lifted onto the roof. But the progression to this stage started a long time before, when its creator Azul moved to London and set about utilizing all the endless roof space she saw for food growing. A meeting over a coffee with the owner of the Crouch End Thornton’s Budgens, Andrew Thornton, turned out to be a meeting of minds with a shared vision – she wanted a roof to build her project, and he had one. Once this was established they met frequently with the local community (there are blocks of flats whose windows overlook the Food From The Sky roof), debating and discussing what could and couldn’t be done.

Food-From-the-Sky-by-Victoria-Haynes
Food from the Sky by Victoria Haynes.

All the soil used on the roof is recycled food and garden waste donated by the council. She sees the relationship with the supermarket as an opportunity to bring people to a better relationship with food on a huge scale – the shop has 17,000 visits a week. “I used to hate supermarkets,” Azul says, “but then I thought, what a waste! Supermarkets are a huge part of the reason we have a bad relationship with food, so using the supermarket as a base to promote a better relationship means everything comes full cycle.”

Food-from-the-Sky-by-Victoria-Haynes
Greenhouse building by Victoria Haynes.

Food from The Sky’s first harvest was on the 4th of July 2010, and since then they’ve been bringing down their wares to the supermarket every Friday, in a special display dedicated to them, right at the front of the shop.

Food from the Sky by Claire Bryne
Food from the Sky by Claire Bryne.

Education and community engagement is absolutely central to the project, so they’ve partnered up with local schools, running workshops on biodiversity and food growing, as well as running permaculture courses. Food From the Sky is also working with Thornton’s Budgens employees, who between them speak 31 different languages, to share the space. But Azul says that none of the project would have been possible without volunteers, so if you’d like to get involved, check out the website, and go along at least once. The plan is for the project to grow and be used as a template for other supermarket roofs, so catch it while it’s still a gem of an idea just about ready to spread its wings. And have a chat to Azul, she’s a very inspiring woman. Any article you read about this project can only scrape the surface of the philosophy that has shaped it.

Categories ,Biodiversity, ,Boris Johnson, ,Budgens, ,Claire Bryne, ,Claire Kearns, ,Crouch End, ,Food from the Sky, ,grassroots, ,Greenhouse, ,Growing Food, ,permaculture, ,Rooftop, ,Sam Parr, ,Supermarket, ,Thornton’s Budgens, ,transition towns, ,Victoria Haynes

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Amelia’s Magazine | London 2012: The XXX Olympic Games


Olympic Gymnastics by Lucy Palmer

Tonight’s the night. After what has quite possibly been the longest warm up for anything to happen ever, seven years in the making, the 30th Olympic Games launches tonight in spectacular style in East London with a lavish opening ceremony directed by Danny Boyle. I’ve only just recovered from my Diamond Jubilee excitement, too.

Now this might come as a massive surprise to my friends, but I don’t care much for sport. I do, however, love the Olympics. There’s something pretty magical about it, don’t you think? The dramatic opening ceremony, the fastest, strongest people in the world coming together in one place and Russian weightlifters walking into walls. I’m still terribly upset that Disco Dancing hasn’t been recognised as an Olympic sport, but I’ll be writing to the IOC again re: this oversight.


Olympic Snacking by Helena Maratheftis

Here, in no particular order, are a few things that have got me going so far:

• I (sort of) love that florists in Stoke-on-Trent are threatened with legal action by the International Olympic Committee for making replica rings out of tissue paper and Bostik.

• I love *grits teeth* listening to berks on the tube moaning about how busy the city is, as if London is a sleepy little hamlet suddenly invaded by Charlton Heston and the cast of Ben Hur. You’ve had seven years to moan about it, pals.

• I know that we’ll never compare to China and their fastidious approach to drumming at the opening of the 2008 Beijing games. Our highlights include a farmyard of animals, the Coronation Street theme tune and Boris Johnson slobbering as he waves a flag (I know I’ll be eating my words come 9pm).


Boris and Bradley by Angela Lamb


London 2012 by Katie Laura Wood

• I love the mindboggling stories of the piggish sponsors; the ludicrousness that McDonald’s are the only vendor allowed to flog chips. Please.


The Olympic Park by Sam Parr

• I love that we’re hosting the XXX Olympic Games. Arf.

• I love that we haven’t even performed the opening ceremony and we’ve already offended everybody in North Korea and Welsh footballer Joe Allen, who’s listed as English in the Olympic programme.

• I love how brands fall over themselves to be the official provider – Official Cereal Bar had me proverbially ROFLing. I’m just hoping that the Official Ironing Board Provider comes forward soon.

Nevertheless, no doubt we’ll look back at how wonderful the next few weeks ill inevitably be. In celebration of the Olympic and Paralympic Games on home turf, here’s a wonderful selection of illustrated images by some of our favourite contributors, and a few other surprises along the way!


Olympic Girl by Angela Keeler


Paralympian Aimee Mullins by Laura Hickman


Usian Bolt by Lucy Palmer


Olympic Hoola Hoopers by EdieOP


Olympic Hair by Isher Dhiman


Olympic Stadium by Sinead O Leary

You can rely on Maiden in Shoreditch to deliver something hilarious as an Olympics tie-in. Take your pic from unofficial Olympic bags and Great British tea towels…



Olympic tea-towels


Olympic Bags (unofficial…) by Toby Leigh. All products available at Maiden, Shoreditch

Good luck to all of the athletes involved. Enjoy the opening ceremony. Come on Team GB!


Olympic swimmers by Lucy Palmer

Categories ,Angela Lamb, ,beijing, ,Ben Hur, ,Bethan Wyn Williams, ,Boris Johnson, ,Bostik, ,Bradley Wiggins, ,Cereal Bars, ,China, ,Coronation Street, ,Danny Boyle, ,EdieOP, ,Helena Maratheftis, ,I’m renting my flat to a fat American family, ,IOC, ,Ironing Boards, ,Isher Dhiman, ,It only took me three hours to get to work this morning, ,Joe Allen, ,Katie Laura Wood, ,Laura Hickman, ,London 2012, ,Lucy Palmer, ,Maiden, ,Matt Bramford, ,Olympic Games, ,Olympics, ,Sam Parr, ,Sarah Bromley, ,shoreditch, ,Sinead O’Leary, ,Stoke-on-Trent, ,Tea Towels, ,Tess Redburn, ,Toby Leigh, ,Tote Bags, ,Veronica Rowlands, ,xxx

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Amelia’s Magazine | London 2012: The XXX Olympic Games


Olympic Gymnastics by Lucy Palmer

Tonight’s the night. After what has quite possibly been the longest warm up for anything to happen ever, seven years in the making, the 30th Olympic Games launches tonight in spectacular style in East London with a lavish opening ceremony directed by Danny Boyle. I’ve only just recovered from my Diamond Jubilee excitement, too.

Now this might come as a massive surprise to my friends, but I don’t care much for sport. I do, however, love the Olympics. There’s something pretty magical about it, don’t you think? The dramatic opening ceremony, the fastest, strongest people in the world coming together in one place and Russian weightlifters walking into walls. I’m still terribly upset that Disco Dancing hasn’t been recognised as an Olympic sport, but I’ll be writing to the IOC again re: this oversight.


Olympic Snacking by Helena Maratheftis

Here, in no particular order, are a few things that have got me going so far:

• I (sort of) love that florists in Stoke-on-Trent are threatened with legal action by the International Olympic Committee for making replica rings out of tissue paper and Bostik.

• I love *grits teeth* listening to berks on the tube moaning about how busy the city is, as if London is a sleepy little hamlet suddenly invaded by Charlton Heston and the cast of Ben Hur. You’ve had seven years to moan about it, pals.

• I know that we’ll never compare to China and their fastidious approach to drumming at the opening of the 2008 Beijing games. Our highlights include a farmyard of animals, the Coronation Street theme tune and Boris Johnson slobbering as he waves a flag (I know I’ll be eating my words come 9pm).


Boris and Bradley by Angela Lamb


London 2012 by Katie Laura Wood

• I love the mindboggling stories of the piggish sponsors; the ludicrousness that McDonald’s are the only vendor allowed to flog chips. Please.


The Olympic Park by Sam Parr

• I love that we’re hosting the XXX Olympic Games. Arf.

• I love that we haven’t even performed the opening ceremony and we’ve already offended everybody in North Korea and Welsh footballer Joe Allen, who’s listed as English in the Olympic programme.

• I love how brands fall over themselves to be the official provider – Official Cereal Bar had me proverbially ROFLing. I’m just hoping that the Official Ironing Board Provider comes forward soon.

Nevertheless, no doubt we’ll look back at how wonderful the next few weeks ill inevitably be. In celebration of the Olympic and Paralympic Games on home turf, here’s a wonderful selection of illustrated images by some of our favourite contributors, and a few other surprises along the way!


Olympic Girl by Angela Keeler


Paralympian Aimee Mullins by Laura Hickman


Usian Bolt by Lucy Palmer


Olympic Hoola Hoopers by EdieOP


Olympic Hair by Isher Dhiman


Olympic Stadium by Sinead O Leary

You can rely on Maiden in Shoreditch to deliver something hilarious as an Olympics tie-in. Take your pic from unofficial Olympic bags and Great British tea towels…



Olympic tea-towels


Olympic Bags (unofficial…) by Toby Leigh. All products available at Maiden, Shoreditch

Good luck to all of the athletes involved. Enjoy the opening ceremony. Come on Team GB!


Olympic swimmers by Lucy Palmer

Categories ,Angela Lamb, ,beijing, ,Ben Hur, ,Bethan Wyn Williams, ,Boris Johnson, ,Bostik, ,Bradley Wiggins, ,Cereal Bars, ,China, ,Coronation Street, ,Danny Boyle, ,EdieOP, ,Helena Maratheftis, ,I’m renting my flat to a fat American family, ,IOC, ,Ironing Boards, ,Isher Dhiman, ,It only took me three hours to get to work this morning, ,Joe Allen, ,Katie Laura Wood, ,Laura Hickman, ,London 2012, ,Lucy Palmer, ,Maiden, ,Matt Bramford, ,Olympic Games, ,Olympics, ,Sam Parr, ,Sarah Bromley, ,shoreditch, ,Sinead O’Leary, ,Stoke-on-Trent, ,Tea Towels, ,Tess Redburn, ,Toby Leigh, ,Tote Bags, ,Veronica Rowlands, ,xxx

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